Narrow search
Showing 1 - 6 of 6
Cover Image
The importance of congruence between stakeholder prosocial motivation and CSR attributions : effects on stakeholders' donations and sense-making of prosocial identities
Song, Baobao; Ferguson, Mary Ann - In: Journal of marketing communications 29 (2023) 4, pp. 339-357
Persistent link: https://www.econbiz.de/10014294863
Cover Image
Tracking CSR communication research within the Chinese context : a systematic literature review
Dong, Chuqing; Song, Baobao; Cheng, Yang; Zheng, Qi - In: International journal of business communication : IJBC … 61 (2024) 2, pp. 385-413
Persistent link: https://www.econbiz.de/10014635514
Cover Image
More than the bottom line : exploring social responsibility practices in hospital settings in the United States
Li, Jo-Yun; Tian, Shiyun; Carter, Jackson; Wen, Jing - In: Health marketing quarterly 38 (2021) 4, pp. 297-314
Persistent link: https://www.econbiz.de/10012802277
Cover Image
Listicles vs. narratives : the interplay between mood, message type, and disclosure on native-advertising effectiveness
Noland, Chris R.; Wen, Taylor Jing - In: Journal of current issues and research in advertising 43 (2022) 4, pp. 377-399
Persistent link: https://www.econbiz.de/10013464083
Cover Image
Proactive versus reactive CSR in a crisis : an impression management perspective
Rim, Hyejoon; Ferguson, Mary Ann - In: International journal of business communication : IJBC … 57 (2020) 4, pp. 545-568
Persistent link: https://www.econbiz.de/10012287356
Cover Image
Dimensions of effective CSR communication based on public expectations
Kim, Sora; Ferguson, Mary Ann - In: Journal of marketing communications 24 (2018) 6, pp. 549-568
Persistent link: https://www.econbiz.de/10011914746