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~subject:"Public relations"
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Public relations
Konsumentenverhalten
79,134
Consumer behaviour
78,701
Vertrauen
16,745
Confidence
16,123
Theorie
13,115
Theory
12,890
Unternehmenspublizität
11,217
Corporate disclosure
11,211
Öffentlichkeitsarbeit
9,799
Beziehungsmarketing
9,737
Relationship marketing
9,728
Deutschland
8,575
Markenführung
8,138
Brand management
8,131
Werbewirkung
7,887
Germany
7,771
Advertising effects
7,662
USA
7,351
Markenimage
7,021
United States
6,999
Brand image
6,980
Social Web
6,790
Social web
6,786
Online-Marketing
6,390
Internet marketing
6,342
Kundenzufriedenheit
5,837
Customer satisfaction
5,836
Online-Handel
5,829
Online retailing
5,814
Experiment
5,221
Werbung
5,029
Advertising
4,865
Viral marketing
4,780
Virales Marketing
4,770
Dienstleistungsqualität
4,656
Service quality
4,655
Brand
4,416
Markenartikel
4,412
Einzelhandel
4,201
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Undetermined
2,206
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1,102
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Article
5,423
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3,429
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37
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Article in journal
3,486
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3,486
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1,812
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1,812
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602
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602
Hochschulschrift
535
Thesis
416
Collection of articles of several authors
393
Sammelwerk
393
Arbeitspapier
313
Working Paper
313
Aufsatzsammlung
245
Case study
240
Fallstudie
240
Bibliografie enthalten
182
Bibliography included
182
Lehrbuch
115
Konferenzschrift
113
Textbook
109
Ratgeber
95
Guidebook
88
Conference proceedings
79
Handbook
56
Handbuch
56
Conference paper
55
Konferenzbeitrag
55
Amtsdruckschrift
53
Government document
53
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38
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21
Sammlung
21
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17
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16
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English
6,205
German
2,509
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112
French
46
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17
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15
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7
Italian
6
Swedish
6
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4
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2
Romanian
2
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1
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Author
All
Zerfaß, Ansgar
72
Lies, Jan
67
Bruhn, Manfred
58
Coombs, W. Timothy
35
Bentele, Günter
34
Röttger, Ulrike
34
Heath, Robert L.
33
Melewar, T. C.
25
Sriramesh, Krishnamurthy
18
Hussainey, Khaled
17
Sievert, Holger
17
Esch, Franz-Rudolf
16
Camilleri, Mark Anthony
15
Holladay, Sherry J.
15
Ihlen, Øyvind
15
Ingenhoff, Diana
15
Verčič, Dejan
15
Balmer, John M. T.
14
Gregory, Anne
14
Mast, Claudia
14
Piwinger, Manfred
14
Romenti, Stefania
14
Saxton, Gregory D.
14
Scott, David Meerman
14
Szyszka, Peter
14
Waters, Richard D.
14
L'Etang, Jacquie
13
Pang, Augustine
13
Podnar, Klement
13
Adlmaier-Herbst, Dieter Georg
12
Hoffjann, Olaf
12
Huck-Sandhu, Simone
12
Langner, Tobias
12
Meckel, Miriam
12
Morsing, Mette
12
Ruler, Betteke van
12
Wiedmann, Klaus-Peter
12
Brömmling, Ulrich F.
11
Ehrmann, Michael
11
Jin, Jim Y.
11
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Institution
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Springer Fachmedien Wiesbaden
69
National Bureau of Economic Research
12
Verlag Dr. Kovač
8
OECD
7
Herbert von Halem Verlag
5
Nuclear Energy Agency
5
Taylor and Francis
5
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
4
IGI Global
4
Nomos Verlagsgesellschaft
4
BDW, Deutscher Kommunikationsverband
3
Basel Committee on Banking Supervision
3
Chartered Institute of Public Relations
3
Europäische Kommission
3
Gemeinschaftswerk der Evangelischen Publizistik
3
Institut für Medienentwicklung und Kommunikation <Frankfurt, Main>
3
Institute of Public Relations
3
International Association of Business Communicators
3
Kanada
3
Organisation for Economic Co-operation and Development
3
Uni-Taschenbücher GmbH
3
Universität Bayreuth / Lehrstuhl Wirtschaftsgeographie und Regionalplanung
3
Universität Hamburg / Arbeitsbereich Unternehmenskommunikation
3
Advertising Federation of America / Bureau of Research and Education
2
Akademische Gesellschaft für Unternehmensführung & Kommunikation
2
Annual Congress of American Industry <51., 1946, New York, NY>
2
Association Technique d'Harmonisation de Cabinets d'Audit et de Conseil
2
Deutsche Landwirtschafts-Gesellschaft
2
Edward Elgar Publishing
2
European Public Relations Education and Research Association
2
Europäische Kommission / Europäisches Amt für Betrugsbekämpfung
2
Europäische Kommission / Generaldirektion Kommunikation
2
F.A.Z.-Institut für Management-, Markt- und Medieninformationen
2
Fördergesellschaft Marketing an der Universität Augsburg
2
Gesellschaft für Westfälische Wirtschaftsgeschichte
2
Haufe-Lexware GmbH & Co. KG
2
Institut für Ökologische Wirtschaftsforschung <Berlin>
2
Interdisziplinäre Tagung des Forschungsnetzwerkes Europäische Kulturen in der Wirtschaftskommunikation <17., 2017, Frankfurt am Main>
2
Leuphana Universität Lüneburg
2
MITP Verlags-GmbH & Co. KG
2
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Published in...
All
Corporate communications : an international journal
192
Journal of communication management : an international journal
143
Journal of business ethics : JOBE
87
SpringerLink / Bücher
84
Journal of business research : JBR
78
The accounting review : a publication of the American Accounting Association
59
Public Relations : ein Handbuch
52
Corporate social responsibility and environmental management
44
Journal of accounting & economics
44
Corporate reputation review : an international journal
42
Handbuch der Public Relations : wissenschaftliche Grundlagen und berufliches Handeln ; mit Lexikon
41
Handbuch Unternehmenskommunikation
40
International journal of business communication : IJBC ; a publication of the Association of Business Communication
38
The global public relations handbook : theory, research, and practice
38
Journal of communication management
36
Journal of promotion management : JPM
33
Routledge new directions in public relations and communication research
33
Journal of marketing communications
32
Exploring public relations
30
Research
30
Management communication quarterly : an international journal
29
Europäische Hochschulschriften / 5
28
Journal of accounting and public policy
28
Business strategy and the environment
27
Umweltwirtschaftsforum : uwf ; die betriebswissenschaftlich-ökologisch orientierte Fachzeitschrift
25
International journal of business communication : IJBC : a publication of the Association for Business Communication
24
Springer eBook Collection
24
Accounting, auditing & accountability journal
23
New media and public relations
23
Organisationskommunikation
23
PR-Praxis
23
The handbook of crisis communication
23
Accounting forum : advancing the interdisciplinary and global connection of accounting research
22
Business horizons
22
Journal of business strategy
21
European journal of marketing : EJM
20
Nonprofit-PR
20
Public Relations
20
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
19
Journal of public relations research : a quarterly publication of the Public Relations Division of the Association for Education in Journalism and Mass Communication
19
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Source
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ECONIS (ZBW)
8,739
USB Cologne (EcoSocSci)
132
RePEc
12
BASE
6
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1
Disclosure in incentivized reviews : does it protect consumers?
Park, Sungsik
;
Shin, Woochoel
;
Xie, Jinhong
- In:
Management science : journal of the Institute for …
69
(
2023
)
11
,
pp. 7009-7021
Persistent link: https://www.econbiz.de/10014435450
Saved in:
2
How to strategically disclose sponsored content on Instagram? : the synergy effects of two types of
sponsorship
disclosures in influencer marketing
Xie, Quan
;
Feng, Yang
- In:
International journal of advertising : the review of …
42
(
2023
)
2
,
pp. 317-343
Persistent link: https://www.econbiz.de/10014234031
Saved in:
3
Generation Z response toward
sponsorship
disclosure on Instagram : where do they look? what do they perceive? how do they act?
Rocha, Patrícia Ianelli
;
Lourenção, Marina Toledo de …
- In:
Young consumers : insight and ideas for responsible …
24
(
2023
)
4
,
pp. 445-467
Persistent link: https://www.econbiz.de/10014302748
Saved in:
4
Sponsorship
disclosure of influencers : a curse or a blessing?
Giuffredi-Kähr, Andrea
;
Petrova, Alisa
;
Malär, Lucia
- In:
Journal of interactive marketing : a quarterly …
57
(
2022
)
1
,
pp. 18-34
Persistent link: https://www.econbiz.de/10013397505
Saved in:
5
The mechanism of social media marketing : influencer characteristics, consumer empathy, immersion, and
sponsorship
disclosure
Jung, Nayoung
;
Im, Subin
- In:
International journal of advertising : the review of …
40
(
2021
)
8
,
pp. 1265-1293
Persistent link: https://www.econbiz.de/10012802303
Saved in:
6
How audience and disclosure characteristics influence memory of
sponsorship
disclosures
Boerman, Sophie C.
;
Reijmersdal, Eva A. van
;
Neijens, …
- In:
International journal of advertising : the quarterly …
34
(
2015
)
4
,
pp. 576-592
Persistent link: https://www.econbiz.de/10011547657
Saved in:
7
The effect of
sponsorship
disclosure in YouTube product reviews
Pfeuffer, Alexander
;
Lu, Xinyu
;
Zhang, Yiran
;
Huh, Jisu
- In:
Journal of current issues and research in advertising
42
(
2021
)
4
,
pp. 391-410
Persistent link: https://www.econbiz.de/10012695168
Saved in:
8
The impact of name and shame disclosure strategies on sponsor and ambusher brand attitude
Wolfsteiner, Elisabeth
;
Grohs, Reinhard
;
Reisinger, Heribert
- In:
Journal of business research : JBR
124
(
2021
),
pp. 770-779
Persistent link: https://www.econbiz.de/10012494019
Saved in:
9
When influencers promote unhealthy products and behaviours : the role of ad disclosures in YouTube eating shows
An, Soontae
;
Ha, Sieun
- In:
International journal of advertising : the review of …
42
(
2023
)
3
,
pp. 542-561
Persistent link: https://www.econbiz.de/10014295223
Saved in:
10
Consumer responses to covert marketing communications : a case of native advertising disclosure in news contexts
Ju, Ilwoo
;
Lee, Hyunmin
;
Sherrick, Brett
- In:
Journal of promotion management : innovations in …
28
(
2022
)
7
,
pp. 1107-1128
Persistent link: https://www.econbiz.de/10013357218
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