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Identity studies: multiple per...
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Public relations
Corporate identity
27
Corporate branding
13
Corporate communications
11
Corporate image
11
Brand management
9
Corporate culture
9
Corporate marketing
8
Marketing management
8
Marketingmanagement
8
Brand architecture
7
Corporate reputation
7
Firmenimage
7
Markenarchitektur
7
Markenführung
7
Marketing
7
Unternehmenskultur
7
Corporate brand
6
Corporate heritage
6
Corporate heritage identity
4
Öffentlichkeitsarbeit
4
Brands
3
Corporate brand identification
3
Corporate communication
3
Corporate social responsibility
3
Heritage
3
History
3
United Kingdom
3
Universities
3
Building societies
2
CSR
2
Case study
2
China
2
Corporate Social Responsibility
2
Corporate brand orientation
2
Corporate heritage brands
2
Corporate strategy
2
Design
2
Managers
2
Marketing strategy
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English
4
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Balmer, John M.T.
4
Podnar, Klement
2
Greser, Stephen A.
1
Jenster, Per
1
Kitchen, Philip J.
1
Mukerjee, Avinandan
1
Sharifah Faridah Syed Alwi
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Stoian, Maria-Cristina
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Journal of business research : JBR
2
European Journal of Marketing
1
Qualitative market research : an international journal
1
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ECONIS (ZBW)
4
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1
Quo vadis corporate marketing?
Podnar, Klement
;
Balmer, John M.T.
- In:
Journal of business research : JBR
134
(
2021
),
pp. 642-646
Persistent link: https://www.econbiz.de/10012643939
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2
Corporate brand orientation : identity, internal images, and corporate identification matters
Balmer, John M.T.
;
Podnar, Klement
- In:
Journal of business research : JBR
134
(
2021
),
pp. 729-737
Persistent link: https://www.econbiz.de/10012643961
Saved in:
3
Introducing integrated hybrid communication : the nexus linking marketing communication and corporate communication
Sharifah Faridah Syed Alwi
;
Balmer, John M.T.
;
Stoian, …
- In:
Qualitative market research : an international journal
25
(
2022
)
4
,
pp. 405-432
Persistent link: https://www.econbiz.de/10013380485
Saved in:
4
Corporate marketing, Volume 40, Issue 7\8 : Insights and integration drawn from corporate branding, identity, communication and visual identification
Balmer, John M.T.
-
2006
EJM has provided one of the principal platforms on the global stage relating to corporate marketing scholarship and associated areas. By revisiting past special editions of the EJM devoted to corporate-level concerns, a key aim of this e-book was to provide a platform whereby integrative...
Persistent link: https://www.econbiz.de/10014292697
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