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Influence via comparison-driven self-evaluation and restoration : the case of the low-status influencer
Shalev, Edith; Morwitz, Vicki G. - In: Journal of consumer research : JCR ; an … 38 (2011/12) 5, pp. 964-980
Persistent link: https://www.econbiz.de/10009501078
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Influence via comparison-driven self-evaluation and restoration : the case of the low-status influencer
Shalev, Edith; Morwitz, Vicki G. - In: Journal of consumer research : JCR ; an … 41 (2014/15), pp. 31-47
Persistent link: https://www.econbiz.de/10010383379
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Europoly money : how do tourists convert foreign currencies to make spending decisions?
Raghubir, Priya; Morwitz, Vicki G.; Santana, Shelle - In: Journal of retailing 88 (2012) 1, pp. 7-19
Persistent link: https://www.econbiz.de/10009513174