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~subject:"Qualitative Methode"
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Qualitative Methode
Marktforschung
12,249
Market research
6,510
Theorie
1,756
Theory
1,738
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1,587
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1,577
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144
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94
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Buber, Renate
12
Naderer, Gabriele
11
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8
Balzer, Eva
6
Kepper, Gaby
5
Fischer, Eileen
4
Kozinets, Robert V.
4
Longbottom, David
4
Pich, Christopher
4
Belk, Russell W.
3
Carson, David
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Kühn, Thomas
3
Maison, Dominika
3
Auer-Srnka, Katharina J.
2
Breitenfelder, Ursula
2
Dean, Dianne
2
Doppler, Susanne
2
Eales, Keith
2
Guja Armannsdottir
2
Kirchmair, Rolf
2
Lawson, Alison
2
Lee, Nick
2
Lobin, Daniela
2
Maindok, Herlinde
2
Mey, Günter
2
Meyer, Michael
2
Mruck, Katja
2
Neundorfer, Lisa
2
Oliver, John
2
Poynter, Ray
2
Spry, Louise
2
Steffen, Adrienne
2
Takhar-Lail, Amandeep
2
Theobald, Elke
2
Zeglovits, Eva
2
Abarashi, Jamal
1
Adkins, Natalie Ross
1
Aghamanoukjan, Anahid
1
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1
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Friedrich-Schiller-Universität Jena
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IGI Global
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Qualitative Marktforschung in Theorie und Praxis : Grundlagen, Methoden, Anwendungen
35
Qualitative market research : an international journal
25
Qualitative Marktforschung : Konzepte - Methoden - Analysen
20
Organizational research methods : ORM
9
International journal of market research
5
Alternative market research methods : market sensing
4
Innovation in der Marktforschung
4
Journal of business research : JBR
4
International journal of market research : JMRS ; the journal of the Market Research Society
3
Lehrbuch
3
SpringerLink / Bücher
3
Young consumers : insight and ideas for responsible marketers
3
DUV / Wirtschaftswissenschaft
2
Der Markt : international journal of marketing
2
Fundamentals of marketing research ; Vol. 1
2
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
2
Qualitative research in organizations and management : an international journal
2
Springer eBook Collection / Business and Economics
2
essentials
2
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
1
Angewandte Psychologie kompakt
1
Australasian marketing journal
1
Business & professional ethics journal
1
Central European business review : CEBR
1
Digital Economy and the Green Revolution : 16th International Conference on Business Excellence, ICBE 2022, Bucharest, Romania, March 24-26, 2022
1
Empirie und Betriebswirtschaft : Entwicklungen und Perspektiven
1
Entrepreneurship research journal : ERJ
1
European journal of marketing : EJM
1
European management journal
1
Fundamentals of marketing research ; Vol. 2
1
Fundamentals of marketing research ; Vol. 4
1
Fundraising im Non-Profit-Sektor : Marktbearbeitung von Ansprache bis Zuwendung
1
Gabler-Lehrbuch
1
Göttinger Beiträge zur Handels- und Distributionswissenschaft : Arbeitspapier Nr. ...
1
HRW London Management Books
1
Handbook of qualitative research methods in marketing
1
Handbuch Marktforschung : Methoden, Anwendungen, Praxisbeispiele
1
Handbuch der Marktforschung
1
Human resource development review
1
Human resource development review : HRD review
1
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ECONIS (ZBW)
228
USB Cologne (EcoSocSci)
14
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1
Qualitative research in marketing
Bellenger, Danny N.
;
Bernhardt, Kenneth L.
; …
-
1976
Persistent link: https://www.econbiz.de/10000050288
Saved in:
2
Database Marketing : optimale Zielgruppenbestimmung mit Hilfe statistischer Verfahren
Musiol, Gerald
-
1999
Persistent link: https://www.econbiz.de/10001364392
Saved in:
3
Perceptions of consumers in the financial industry under a qualitative data analysis methodology
Mongay, Jorge
- In:
International journal of trade and global markets
9
(
2016
)
1
,
pp. 33-44
Persistent link: https://www.econbiz.de/10011547851
Saved in:
4
Video methods in strategy research : focusing on embodied cognition
Gylfe, Philip
;
Franck, Henrika
;
LeBaron, Curtis
; …
- In:
Strategic management journal
37
(
2016
)
1
,
pp. 133-148
Persistent link: https://www.econbiz.de/10011498576
Saved in:
5
Using ethnography of communication in organizational research
Kalou, Zoi
;
Sadler-Smith, Eugene
- In:
Organizational research methods : ORM
18
(
2015
)
4
,
pp. 629-655
Persistent link: https://www.econbiz.de/10011373969
Saved in:
6
The elicitation capabilities of qualitative projective techniques in political brand image research
Pich, Christopher
;
Guja Armannsdottir
;
Dean, Dianne
- In:
International journal of market research : JMRS ; the …
57
(
2015
)
3
,
pp. 357-394
Persistent link: https://www.econbiz.de/10011376253
Saved in:
7
Qualitative projective techniques in political brand image research from the perspective of young adults
Pich, Christopher
;
Dean, Dianne
- In:
Qualitative market research : an international journal
18
(
2015
)
1
,
pp. 115-144
Persistent link: https://www.econbiz.de/10010491598
Saved in:
8
Grounded Theory as a macromarketing methodology : critical insights from researching the marketing dynamics of Fairtrade Towns
Samuel, Anthony
;
Peattie, Kenneth J.
- In:
Journal of macromarketing : examining the interactions …
36
(
2016
)
1
,
pp. 11-26
Persistent link: https://www.econbiz.de/10011452309
Saved in:
9
Qualitative research
Wright, Len Tiu
;
Wright, Rose
- In:
The marketing book
,
(pp. 191-210)
.
2016
Persistent link: https://www.econbiz.de/10011471645
Saved in:
10
Strategic customer foresight : from research to strategic decision-making using the example of highly automated vehicles
Schweitzer, Nicola
;
Hofmann, Rupert
;
Meinheit, Andreas
- In:
Technological forecasting & social change : an …
144
(
2019
),
pp. 49-65
Persistent link: https://www.econbiz.de/10012133875
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