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~subject:"Qualitative Methode"
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Qualitative Methode
Consumer behaviour
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Farquhar, Jillian Dawes
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Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of retailing and consumer services
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ECONIS (ZBW)
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Acquiring and retaining customers in UK banks : an exploratory study
Farquhar, Jillian Dawes
;
Panther, Tracy
- In:
Journal of retailing and consumer services
15
(
2008
)
1
,
pp. 9-21
Persistent link: https://www.econbiz.de/10003597007
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2
Triangulation in industrial qualitative case study research : widening the scope
Farquhar, Jillian Dawes
;
Michels, Nicolette
;
Robson, Julie
- In:
Industrial marketing management : the international …
87
(
2020
),
pp. 160-170
Persistent link: https://www.econbiz.de/10012285148
Saved in:
3
Qualitative research
Wright, Len Tiu
;
Wright, Rose
- In:
The marketing book
,
(pp. 191-210)
.
2016
Persistent link: https://www.econbiz.de/10011471645
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