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Images of responsible consumers : organizing the marketing of sustainability
Fuentes, Christian - In: International journal of retail & distribution management 43 (2015) 4/5, pp. 367-385
Persistent link: https://www.econbiz.de/10011298829
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Inspiring brand positionings with mixed qualitative methods : a case of pet food
Morais, Robert J. - In: Journal of business anthropology 9 (2020) 2, pp. 251-274
Persistent link: https://www.econbiz.de/10012432440
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International Marketing Research : A Transformative Approach
Kumar, V. - 2024
Chapter 1. The Nature and Scope of Global Marketing Research -- Chapter 2. Marketing Research in The Global Environment … -- Chapter 3. Global Marketing Research Process -- Chapter 4. Preliminary Stages of The Research Process -- Chapter 5. Secondary … Data -- Chapter 6. Marketing Research on The Internet -- Chapter 7. Primary Data Research -- Chapter 8. Qualitative and …
Persistent link: https://www.econbiz.de/10014580694
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Amplifying marginalised consumers' voices : a case for trauma-informed qualitative methodologies
Crosby, Elizabeth; McKeage, Kim; Rittenburg, Terri L.; … - In: International journal of market research 65 (2023) 2/3, pp. 320-339
Persistent link: https://www.econbiz.de/10014246993
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Online impulse buying : a qualitative inquiry for consumer centric insights
Kumar, Pawan; Kumra, Ritu - In: International journal of public sector performance … 9 (2022) 3, pp. 223-235
Persistent link: https://www.econbiz.de/10013257280
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Foreign language courses for a better inclusion in the labour market : professors' perceptions
Măduța, Gyongyver - In: Romanian economic and business review 17 (2022) 4, pp. 7-16
Persistent link: https://www.econbiz.de/10014279413
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Consumers' responses to CSR in a cross-cultural setting
Karaosman, Hakan; Morales-Alonso, Gustavo; Grijalvo, … - In: Cogent business & management 2 (2015), pp. 1-18
consumers, regardless of their country of origin, perceive CSR actions as part of companies’ marketing strategies, while overall … towards CSR. An identified research need in international marketing discipline, is fulfilled in this study. …
Persistent link: https://www.econbiz.de/10012036635
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Qualitative research in marketing
Bellenger, Danny N.; Bernhardt, Kenneth L.; … - 1976
Persistent link: https://www.econbiz.de/10000050288
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Getting marketing back in the boardroom : understanding the drivers of marketing's influence within the firm
Verhoef, Peter C.; Leeflang, Peter - In: MSI reports : working paper series (2008) 1, pp. 83-114
Persistent link: https://www.econbiz.de/10003727339
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Prognoseverfahren
Wöller, Rolf - 2008
Persistent link: https://www.econbiz.de/10003767410