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~subject:"Qualitative Methode"
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Qualitative Methode
Marktforschung
7,390
Market research
6,561
Konsumentenverhalten
1,561
Consumer behaviour
1,560
Theorie
1,557
Theory
1,553
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1,263
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1,120
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824
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584
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451
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436
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362
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362
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238
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233
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233
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225
Qualitative method
223
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222
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222
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222
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221
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203
Innovation
197
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192
Messung
170
Social Web
170
Social web
170
Welt
166
World
166
Brand management
164
Markenführung
164
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158
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155
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19
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177
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67
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86
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86
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9
Collection of articles of several authors
8
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Sammelwerk
8
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6
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1
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1
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1
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English
147
German
93
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Buber, Renate
12
Naderer, Gabriele
11
Holzmüller, Hartmut H.
8
Balzer, Eva
6
Kepper, Gaby
5
Fischer, Eileen
4
Kozinets, Robert V.
4
Longbottom, David
4
Pich, Christopher
4
Belk, Russell W.
3
Carson, David
3
Maison, Dominika
3
Auer-Srnka, Katharina J.
2
Breitenfelder, Ursula
2
Dean, Dianne
2
Doppler, Susanne
2
Eales, Keith
2
Guja Armannsdottir
2
Keegan, Sheila
2
Kirchmair, Rolf
2
Kühn, Thomas
2
Lawson, Alison
2
Lee, Nick
2
Lobin, Daniela
2
Maindok, Herlinde
2
Mey, Günter
2
Meyer, Michael
2
Mruck, Katja
2
Neundorfer, Lisa
2
Oliver, John
2
Poynter, Ray
2
Spry, Louise
2
Steffen, Adrienne
2
Takhar-Lail, Amandeep
2
Theobald, Elke
2
Zeglovits, Eva
2
Abarashi, Jamal
1
Adkins, Natalie Ross
1
Aghamanoukjan, Anahid
1
Aitken, Rob
1
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Friedrich-Schiller-Universität Jena
1
IGI Global
1
Springer Fachmedien Wiesbaden
1
Springer-Verlag GmbH
1
Taylor and Francis
1
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Qualitative Marktforschung in Theorie und Praxis : Grundlagen, Methoden, Anwendungen
35
Qualitative market research : an international journal
25
Qualitative Marktforschung : Konzepte - Methoden - Analysen
20
Organizational research methods : ORM
9
International journal of market research
5
Alternative market research methods : market sensing
4
Innovation in der Marktforschung
4
Journal of business research : JBR
4
International journal of market research : JMRS ; the journal of the Market Research Society
3
Lehrbuch
3
SpringerLink / Bücher
3
Young consumers : insight and ideas for responsible marketers
3
DUV / Wirtschaftswissenschaft
2
Der Markt : international journal of marketing
2
Fundamentals of marketing research ; Vol. 1
2
Qualitative research in organizations and management : an international journal
2
Springer eBook Collection / Business and Economics
2
essentials
2
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
1
Angewandte Psychologie kompakt
1
Australasian marketing journal
1
Business & professional ethics journal
1
Central European business review : CEBR
1
Digital Economy and the Green Revolution : 16th International Conference on Business Excellence, ICBE 2022, Bucharest, Romania, March 24-26, 2022
1
Empirie und Betriebswirtschaft : Entwicklungen und Perspektiven
1
Entrepreneurship research journal : ERJ
1
European journal of marketing : EJM
1
European management journal
1
Fundamentals of marketing research ; Vol. 2
1
Fundamentals of marketing research ; Vol. 4
1
Fundraising im Non-Profit-Sektor : Marktbearbeitung von Ansprache bis Zuwendung
1
Gabler-Lehrbuch
1
Göttinger Beiträge zur Handels- und Distributionswissenschaft : Arbeitspapier Nr. ...
1
HRW London Management Books
1
Handbook of qualitative research methods in marketing
1
Handbuch Marktforschung : Methoden, Anwendungen, Praxisbeispiele
1
Handbuch der Marktforschung
1
Human resource development review
1
Human resource development review : HRD review
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
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ECONIS (ZBW)
230
USB Cologne (EcoSocSci)
14
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1
Qualitative Marktforschung : Methoden, Einsatzmöglichkeiten und Beurteilungskriterien
Kepper, Gaby
-
1994
Persistent link: https://www.econbiz.de/10000416378
Saved in:
2
Qualitative Marktforschung : Methoden, Einsatzmöglichkeiten und Beurteilungskriterien
Kepper, Gaby
-
1996
-
2., überarb. Aufl.
Persistent link: https://www.econbiz.de/10000565401
Saved in:
3
Qualitative research in marketing
Bellenger, Danny N.
;
Bernhardt, Kenneth L.
; …
-
1976
Persistent link: https://www.econbiz.de/10000050288
Saved in:
4
Eine qualitative Untersuchung von Preisimages im Handel
Zielke, Stephan
-
2008
Persistent link: https://www.econbiz.de/10003652602
Saved in:
5
Prognoseverfahren
Wöller, Rolf
-
2008
Persistent link: https://www.econbiz.de/10003767410
Saved in:
6
Berücksichtigung nicht-finanzieller Aspekte im Rahmen eines Entscheidungsmodells für Zwecke der Unternehmenssteuerung
Heyne, Dirk
- In:
Operations research proceedings 2005 : selected papers …
,
(pp. 639-644)
.
2006
Persistent link: https://www.econbiz.de/10003347804
Saved in:
7
Qualitative research : good decision making through understanding people, cultures and markets
Keegan, Sheila
-
2009
Persistent link: https://www.econbiz.de/10003836184
Saved in:
8
Improving predictive scoring models through model aggregation
Malthouse, Edward C.
;
Derenthal, Kirstin M.
- In:
Journal of interactive marketing : a quarterly …
22
(
2008
)
3
,
pp. 51-68
Persistent link: https://www.econbiz.de/10003838634
Saved in:
9
Optionen für die Marketingforschung durch die Nutzung qualitativer Methodologie und Methodik
Holzmüller, Hartmut H.
;
Buber, Renate
- In:
Qualitative Marktforschung : Konzepte - Methoden - Analysen
,
(pp. 3-20)
.
2009
Persistent link: https://www.econbiz.de/10003825268
Saved in:
10
Der Beitrag qualitativer Methodologie und Methodik zur Marktforschung
Mruck, Katja
;
Mey, Günter
- In:
Qualitative Marktforschung : Konzepte - Methoden - Analysen
,
(pp. 21-45)
.
2009
Persistent link: https://www.econbiz.de/10003825270
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