A focus group study involving concept mapping was conducted in September 2012 to investigate how the concept of social inclusion was understood by Hong Kong residents. It was a replication of an earlier UK study. Seven groups involving 61 participants (38 females; 23 males) were interviewed,...

Purpose The purpose of this paper is to explore snacking behavior and perspectives on healthy and unhealthy food choices among adolescents in Mainland China. Design/methodology/approach Four focus-group interviews were conducted. Altogether 24 participants were recruited in Changsha, a...

Purpose The purpose of this paper is to explore the banking experiences and awareness of marketing efforts of banks among youth in mainland China. Design/methodology/approach Four focus-group interviews were conducted. A convenience sample of 26 participants aged 17 to 20 years was recruited in...

Purpose Personal debt is a common problem among Hong Kong people. Personal loan marketers promote their products and services aggressively, especially to young consumers. The purpose of this paper is to examine how young consumers respond to personal loan advertisements....