power and in quality to stimulate content consumption. The profit-maximizing tariff is zero if productive data are highly …

Two firms produce a good with a horizontal and a vertical characteristic called quality. The difference in the … unobservable quality levels determines how the firms share the market. We consider two scenarios: in the first one, firms disclose … quality; in the second one, they send costly signals thereof. Under non-comparative advertising a firm advertises its own …

power and in quality to stimulate content consumption. The profit-maximizing tariff is zero if productive data are highly …

facing a population of consumers with heterogeneous tastes regarding product quality and brand image. First, we analyze …

We extend the theory of advertising as a quality signal, using a model where an entrant can choose to advertise by … comparing its product to that of an established incumbent. Comparative advertising, comparing quality of one’s own product to …

, both quality and cost leaders choose higher advertising intensities and charge higher prices than their competitors. In …

Advertising and price have been shown to signal product quality. Most works limit the number of types to high and low … quality. I characterize the optimal separating marketing strategy when both quality and marginal cost are uncertain and …

Two firms produce a good with a horizontal and a vertical characteristic called quality. The difference in the … unobservable quality levels determines how the firms share the market. We consider two scenarios: In the first one, firms disclose … quality; in the second one, they send costly signals thereof. Under non-comparative advertising a firm advertises its own …