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Using social media to communicate employer brand identity : the impact on corporate image and employer attractiveness
Kissel, Patrick; Büttner, Marion - In: The journal of brand management : an international journal 22 (2015) 9, pp. 755-777
Persistent link: https://www.econbiz.de/10011438530
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Expectations for young job applicants' digital identity related to company's social media brand development strategies
Happonen, Ari; Manninen, Laura; Hirvimäki, Marika; … - In: Small enterprise research 29 (2022) 2, pp. 87-108
Persistent link: https://www.econbiz.de/10013357146
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Attracting applicants through the organization's social media page : signaling employer brand personality
Carpentier, Marieke; Van Hoye, Greet; Weijters, Bert - In: Journal of vocational behavior 115 (2019), pp. 1-14
Persistent link: https://www.econbiz.de/10012137613
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Social media interaction, the university brand and recruitment performance
Rutter, Richard; Roper, Stuart; Lettice, Fiona - In: Journal of business research : JBR 69 (2016) 8, pp. 3096-3104
Persistent link: https://www.econbiz.de/10011507927
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Categorizing humorous employer brand message in a small company's online job ads
Oikarinen, Eeva-Liisa; Saraniemi, Saila - In: Corporate reputation review : an international journal 19 (2016) 3, pp. 198-218
Persistent link: https://www.econbiz.de/10011601142
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Internet Social Networking : Stand der Forschung und Konsequenzen für Enterprise 2.0
Richter, Daniel; Riemer, Kai; Vom Brocke, Jan - In: Wirtschaftsinformatik : WI ; Organ der Fachbereichs … 53 (2011) 2, pp. 89-103
Persistent link: https://www.econbiz.de/10008939027
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Body art as branded labour : at the intersection of employee selection and relationship marketing
Timming, Andrew R. - In: Human relations 70 (2017) 9, pp. 1041-1063
Persistent link: https://www.econbiz.de/10011716469
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College students' intention to volunteer for non-profit organizations : does brand image make a difference?
Febriani, Dea Mariska; Selamet, Juhri - In: Journal of nonprofit & public sector marketing 32 (2020) 2, pp. 166-188
Persistent link: https://www.econbiz.de/10012200067
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Authentic dialogue? : the role of “friendship” in a social media recruitment campaign
Henderson, Alison; Bowley, Rachel - In: Journal of communication management : an international … 14 (2010) 3, pp. 237-257
Persistent link: https://www.econbiz.de/10008648745
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Social Media Recruiting bei der Polizei Niedersachsen
Zydorek, Christoph; Hosseiny, Schahab - In: Social Branding : Strategien - Praxisbeispiele - …, (pp. 329-345). 2012
Persistent link: https://www.econbiz.de/10009553476