Narrow search
Showing 1 - 10 of 963
Cover Image
Marketing and customer behaviour
Jenkins, John R. G. - 1972
Persistent link: https://www.econbiz.de/10000666881
Cover Image
The relationship of strategic and marketing plans
Greenley, Gordon E. - In: European journal of operational research : EJOR 27 (1986) 1, pp. 17-24
Persistent link: https://www.econbiz.de/10003563293
Cover Image
Perspectives on increasing sales
Miletsky, Marvin N.; Callander, James A. - 2009
Persistent link: https://www.econbiz.de/10008758229
Cover Image
Relationship Marketing : das Management von Kundenbeziehungen
Bruhn, Manfred - 2022 - 6., überarbeitete Auflage
Kostenführerschaft, als strategischer Erfolgsfaktor zunehmend in den Mittelpunkt. Deshalb gewinnt das Relationship Marketing – verstanden … Grundlagen eines effektiven und effizienten Einsatzes des Relationship Marketing für Unternehmen. Es entwickelt einen …Analyse des Relationship Marketing …
Persistent link: https://www.econbiz.de/10012487212
Cover Image
Customer relationship management theory and research in the new millennium : directions for future research
Debnath, Rajarshi; Datta, Biplab; Mukhopadhyay, Susmita - In: Journal of relationship marketing : innovations & … 15 (2016) 4, pp. 299-325
Persistent link: https://www.econbiz.de/10011633650
Cover Image
Airline marketing and management
Shaw, Stephen - 1987 - 2. ed., repr.
Persistent link: https://www.econbiz.de/10000548568
Cover Image
Anreizmechanismen und Weiterempfehlungen : eine institutionenökonomische Analyse
Pfeil, Christian M. - 2009
Persistent link: https://www.econbiz.de/10003893564
Cover Image
Why sales reps should welcome information technology : measuring the impact of CRM-based IT on sales effictiveness
Ahearne, Michael; Hughes, Douglas E.; Schillewaert, Niels - In: International journal of research in marketing : IJRM ; … 24 (2007) 4, pp. 336-349
Persistent link: https://www.econbiz.de/10003593796
Cover Image
Relationship retailing: transforming customers into clients
Berry, Leonard L.; Gresham, Larry G. - In: Business horizons 29 (1986) 6, pp. 43-47
Persistent link: https://www.econbiz.de/10003500741
Cover Image
An empirical investigation into the impact of relationship selling and LMX on salespeople's behaviours and sales effectiveness
Paparoidamis, Nicholas G.; Guenzi, Paolo - In: European journal of marketing : EJM 43 (2009) 7/8, pp. 1053-1075
Persistent link: https://www.econbiz.de/10009525810