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~subject:"Relationship marketing"
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Relationship marketing
Markenartikel
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8
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Journal of retailing and consumer services
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Industrial marketing management : the international journal for industrial and high-tech firms
34
Marketing intelligence & planning
20
Psychology & marketing
19
Journal of strategic marketing
18
Journal of international marketing
16
International journal of hospitality management
15
Asia Pacific journal of marketing and logistics
14
Cogent business & management
14
European journal of marketing : EJM
14
International journal of contemporary hospitality management
13
Journal of promotion management : innovations in planning and applied research
13
International journal of internet marketing and advertising : IJIMA
11
European journal of marketing
10
Global business review
10
International marketing review
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Journal of hospitality marketing & management
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Journal of marketing
10
Journal of service management
10
The journal of business & industrial marketing
10
International journal of market research
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
9
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
9
SpringerLink / Bücher
9
The journal of consumer marketing
9
Business horizons
8
Consumer-brand relationships : theory and practice
8
International Marketing Review
8
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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International journal of retail and distribution management
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Journal of fashion marketing and management
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of international consumer marketing
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Journal of marketing analytics : JMA
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Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
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International review on public and non-profit marketing
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ECONIS (ZBW)
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1
Competing loyalty programs : impact of market saturation, market share, and category expandability
Liu, Yuping
;
Yang, Rong
- In:
Journal of marketing
73
(
2009
)
1
,
pp. 93-108
Persistent link: https://www.econbiz.de/10003815520
Saved in:
2
Double jeopardy in
brand
defection
Wright, Malcolm
;
Riebe, Erica
- In:
European journal of marketing : EJM
44
(
2010
)
6
,
pp. 860-873
Persistent link: https://www.econbiz.de/10003989151
Saved in:
3
Price competition and innovation in markets with
brand
loyalty
Schmidt, Robert C.
- In:
Journal of economics
109
(
2013
)
2
,
pp. 147-173
Persistent link: https://www.econbiz.de/10009749338
Saved in:
4
Exploring sport
brand
double jeopardy : the link between team market share and attitudinal loyalty
Doyle, Jason P.
;
Filo, Kevin
;
McDonald, Heath
;
Funk, …
- In:
Sport management review
16
(
2013
)
3
,
pp. 285-297
Persistent link: https://www.econbiz.de/10009787479
Saved in:
5
Too many products? Reaching the next billion customers of the beauty market
Tournois, Laurent
- In:
Journal of business strategy
35
(
2014
)
5
,
pp. 3-13
Persistent link: https://www.econbiz.de/10010469416
Saved in:
6
How do e-stores grow their market share?
Klepek, Martin
;
Kvíčala, Daniel
- In:
Marketing intelligence & planning
40
(
2022
)
8
,
pp. 945-957
Persistent link: https://www.econbiz.de/10013393614
Saved in:
7
Brand
resonance : an empirical analysis of mobile users in global marketplace
Raut, Umesh Ramchandra
;
Pawar, Prafulla Arjun
;
Brito, …
- In:
International journal of trade and global markets
17
(
2023
)
2
,
pp. 185-200
Persistent link: https://www.econbiz.de/10014287225
Saved in:
8
Relationship capabilities, quality, and innovation as determinants of export performance
Lages, Luis Filipe
;
Silva, Graça
;
Styles, Chris
- In:
Journal of international marketing
17
(
2009
)
4
,
pp. 47-70
Persistent link: https://www.econbiz.de/10003936344
Saved in:
9
The critical role of relationship quality in small- and medium sized enterprise internationalization
Kuhlmeier, David B.
;
Knight, Gary A.
- In:
Journal of global marketing
23
(
2010
)
1
,
pp. 16-32
Persistent link: https://www.econbiz.de/10003952640
Saved in:
10
"Do your internal branding efforts measure up?" : consumers' response to
brand
supporting behaviors of hospitality employees
Erkmen, Ezgi
;
Hancer, Murat
- In:
International journal of contemporary hospitality management
27
(
2015
)
5
,
pp. 878-895
Persistent link: https://www.econbiz.de/10011408127
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