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~subject:"Relationship marketing"
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Relationship marketing
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Brand image
11,075
Börsenkurs
11,024
Beziehungsmarketing
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Markenimage
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Share price
10,824
Asymmetrische Information
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Bruhn, Manfred
53
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49
Han, Heesup
43
Huber, Frank
37
Hollebeek, Linda D.
34
Herrmann, Andreas
33
Verhoef, Peter C.
31
Mattila, Anna S.
30
Kumar, V.
29
Bauer, Hans H.
28
Piller, Frank T.
28
Loureiro, Sandra Maria Correia
24
Gil Saura, Irene
21
Rather, Raouf Ahmad
21
Klaus, Philipp
19
Matzler, Kurt
19
Prentice, Catherine
19
Stauss, Bernd
19
Bang, Nguyen
18
Reichwald, Ralf
18
Ahlert, Dieter
17
Ahn, Jiseon
17
Hennig-Thurau, Thorsten
17
Hyun, Sunghyup Sean
17
Khan, Imran
17
Mittal, Vikas
17
Swoboda, Bernhard
17
Usman, Osly
17
Günter, Bernd
16
Kumar, Vikas
16
Neslin, Scott A.
16
So, Kevin Kam Fung
16
Wangenheim, Florian von
16
Wong, IpKin Anthony
16
Grewal, Dhruv
15
Gustafsson, Anders
15
Helm, Sabrina
15
Japutra, Arnold
15
Krafft, Manfred
15
Lemon, Katherine N.
15
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IGI Global
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Fördergesellschaft Marketing an der Universität Augsburg
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Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
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Völkerbund / Sub-Committee of Experts for the Unification of Customs Tariff Nomenclature
3
De Gruyter Oldenbourg
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Friedrich-Schiller-Universität Jena
2
INSEAD
2
National Bureau of Economic Research
2
NetLibrary, Inc
2
Springer-Verlag GmbH
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Svenska Handelshögskolan <Helsinki>
2
A. C. Nielsen Company <Chicago-Schaumburg, Ill.>
1
A. C. Nielsen Company <Northbrook, Ill.>
1
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2024, Online>
1
AMA Winter Academic Conference <2024, Saint Pete Beach, Fla.>
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Bertelsmann Stiftung
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Business Information Centre <Toronto>
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Customs Co-operation Council
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Deutsche Gesellschaft für Logistik
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Deutscher Universitäts-Verlag GmbH
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Deutschland / Bundeswehr / Universität Hamburg
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Dienstleistungsmarketing-Workshop <8, 2001, Innsbruck>
1
Droege & Comp. <Düsseldorf>
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Econometrisch Instituut <Rotterdam>
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Edward Elgar Publishing
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Erasmus Research Institute of Management
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Eric Cuvillier <Firma>
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European Marketing Academy
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Forschungsinstitut für Rationalisierung e.V. an der RWTH Aachen
1
Fraunhofer-Informationszentrum Raum und Bau
1
Frühjahrstagung Wirtschaftsinformatik <1998, Hamburg>
1
Gesellschaft für Ökologische Kommunikation mbH
1
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Journal of retailing and consumer services
467
Journal of business research : JBR
379
International journal of hospitality management
167
The journal of services marketing
123
The journal of product & brand management
104
The journal of brand management : an international journal
89
Journal of the Academy of Marketing Science
87
SpringerLink / Bücher
82
Gabler Edition Wissenschaft
78
Journal of travel and tourism marketing
78
Cogent business & management
77
Journal of hospitality marketing & management
77
Psychology & marketing
76
Industrial marketing management : the international journal for industrial and high-tech firms
74
Asia Pacific journal of marketing and logistics
71
International journal of contemporary hospitality management
70
The service industries journal
69
Journal of retailing
67
Journal of strategic marketing
66
Journal of service management
57
Journal of marketing
56
Marketing intelligence & planning
56
The international review of retail, distribution and consumer research
56
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
55
Tourism management : research, policies, practice
55
European journal of marketing : EJM
54
Services marketing quarterly
52
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
50
Journal of service research : JSR
50
International journal of internet marketing and advertising : IJIMA
48
International journal of retail & distribution management
48
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
45
The international journal of bank marketing : IJBM
43
International journal of retail and distribution management
42
European journal of operational research : EJOR
41
Service business
40
International journal of electronic marketing and retailing : IJEMR
39
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
38
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
38
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
37
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ECONIS (ZBW)
10,958
Other ZBW resources
51
USB Cologne (EcoSocSci)
2
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1
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Konsumentenverhalten
in ereignisinduzierten Markenkrisen : Der Einfluss der Markenbeziehungsqualität
Weißgerber, Anja
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10013515496
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2
Konsumentenverhalten
in ereignisinduzierten Markenkrisen : der Einfluss der Markenbeziehungsqualität
Weißgerber, Anja
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003420222
Saved in:
3
Markentreue, Einkaufsstättentreue und Erfolg im Konsumgüterhandel : dargestellt am Beispiel einer Premiumhandelsmarke im Lebensmitteleinzelhandel
Windbergs, Thomas
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10013431982
Saved in:
4
Consumer identification with store brands : differences between consumers according to their brand loyalty
Rubio Benito, Natalia
;
Villaseñor, Nieves
;
Oubiña, Javier
- In:
Business research quarterly : BRQ
18
(
2015
)
2
,
pp. 111-126
Persistent link: https://www.econbiz.de/10010533280
Saved in:
5
Blinded or branded? : effect of brand cues on customer evaluation of store brands versus national brands in an emerging market
Rashmi
;
Dangi, Hamendra Kumar
- In:
International journal of Indian culture and business …
16
(
2018
)
2
,
pp. 170-205
Persistent link: https://www.econbiz.de/10011933473
Saved in:
6
The differential roles of product brand image and store brand image in retail loyalty : a self-concept image congruity perspective
Rocereto, Joseph F.
;
Mosca, Joseph B.
- In:
Journal of business & economics research
10
(
2012
)
2
,
pp. 77-95
Persistent link: https://www.econbiz.de/10009507084
Saved in:
7
National versus private-label brands : dynamics, conceptual framework, and empirical perspective
Rizkallah, Elias G.
;
Miller, Heather
- In:
Journal of business & economics research
13
(
2015
)
2
,
pp. 123-136
Persistent link: https://www.econbiz.de/10011288766
Saved in:
8
The role of customer loyalty as a brand extension purchase predictor
Martinelli, Elisa
;
Belli, Alex
;
Marchi, Gianluca
- In:
The international review of retail, distribution and …
25
(
2015
)
2
,
pp. 105-119
Persistent link: https://www.econbiz.de/10011299067
Saved in:
9
Brand image and customers' willingness to pay a price premium for food brands
Anselmsson, Johan
;
Bondesson, Niklas Vestman
;
Johansson, Ulf
- In:
The journal of product & brand management
23
(
2014
)
2
,
pp. 90-102
Persistent link: https://www.econbiz.de/10010384250
Saved in:
10
A cross validation of consumer-based brand equity models : driving customer equity in retail brands
Çifci, Sertaç
;
Ekinci, Yuksel
;
Whyatt, Georgina
; …
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3740-3747
Persistent link: https://www.econbiz.de/10011515251
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