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~subject:"Relationship marketing"
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Relationship marketing
Konsumentenverhalten
79,072
Consumer behaviour
78,639
Australien
51,196
Australia
42,170
Marketingmanagement
16,903
Vertrauen
16,727
Confidence
16,105
Marketing management
16,085
Theorie
14,420
Theory
14,193
Beziehungsmarketing
10,709
USA
8,924
United States
8,490
Markenführung
8,272
Brand management
8,268
Deutschland
7,120
Markenimage
6,836
Brand image
6,809
Germany
6,576
Kundenzufriedenheit
5,850
Customer satisfaction
5,848
Online-Handel
5,647
Online retailing
5,633
Social Web
5,422
Social web
5,420
Online-Marketing
5,374
Internet marketing
5,315
Marketing
5,000
Experiment
4,932
Dienstleistungsqualität
4,655
Service quality
4,652
Markenartikel
4,476
Brand
4,474
Einzelhandel
4,465
Retail trade
4,373
Electronic Commerce
4,325
Großbritannien
4,201
E-commerce
4,164
Schätzung
3,943
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4,947
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1,616
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3
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Han, Heesup
42
Kumar, V.
36
Hollebeek, Linda D.
32
Verhoef, Peter C.
29
Mattila, Anna S.
28
Bruhn, Manfred
26
Homburg, Christian
25
Huber, Frank
25
Loureiro, Sandra Maria Correia
23
Prentice, Catherine
20
Klaus, Philipp
19
Rather, Raouf Ahmad
19
Svensson, Göran
19
Bang, Nguyen
18
Bauer, Hans H.
18
Grewal, Dhruv
18
Gil Saura, Irene
17
Herrmann, Andreas
17
Lemon, Katherine N.
17
Quach, Sara
17
Usman, Osly
17
Ahn, Jiseon
16
Mittal, Vikas
16
Schramm-Klein, Hanna
16
Wangenheim, Florian von
16
Balaji, M. S.
15
Foscht, Thomas
15
Hyun, Sunghyup Sean
15
Karjaluoto, Heikki
15
Khan, Imran
15
Neslin, Scott A.
15
Sesé, F. Javier
15
So, Kevin Kam Fung
15
Swoboda, Bernhard
15
Vrontis, Demetris
15
Wong, IpKin Anthony
15
Casidy, Riza
14
Evanschitzky, Heiner
14
Gustafsson, Anders
14
Japutra, Arnold
14
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American Marketing Association
10
Springer Fachmedien Wiesbaden
8
IGI Global
6
Völkerbund / Sub-Committee of Experts for the Unification of Customs Tariff Nomenclature
3
AMACOM
2
De Gruyter Oldenbourg
2
Erich-Schmidt-Verlag <Berlin>
2
Friedrich-Schiller-Universität Jena
2
Harvard Graduate School of Business Administration
2
National Bureau of Economic Research
2
NetLibrary, Inc
2
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
2
Springer-Verlag GmbH
2
A. C. Nielsen Company <Chicago-Schaumburg, Ill.>
1
A. C. Nielsen Company <Northbrook, Ill.>
1
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
Bertelsmann Stiftung
1
Chartered Institute of Marketing
1
Cranfield School of Management
1
Customs Co-operation Council
1
Deutschland / Bundeswehr / Universität Hamburg
1
Econometrisch Instituut <Rotterdam>
1
Edward Elgar Publishing
1
Erasmus Research Institute of Management
1
European Marketing Academy
1
Fraunhofer-Informationszentrum Raum und Bau
1
Freie Universität Berlin
1
Fundacja Uniwersytetu Ekonomicznego w Krakowie
1
Fördergesellschaft Marketing an der Universität Augsburg
1
Gesellschaft für Ökologische Kommunikation mbH
1
GfK Nürnberg, Gesellschaft für Konsum-, Markt- und Absatzforschung
1
Graduate School of Business Administration
1
Haufe-Lexware GmbH & Co. KG
1
Helmut-Schmidt-Universität
1
INSEAD
1
INSEAD-Wharton Alliance Center for Global Research & Development
1
Institut für Markt- und Distributionsforschung <Köln>
1
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Journal of retailing and consumer services
478
Journal of business research : JBR
407
International journal of hospitality management
177
The journal of services marketing
127
Industrial marketing management : the international journal for industrial and high-tech firms
123
The journal of product & brand management
102
Journal of strategic marketing
100
Journal of the Academy of Marketing Science
91
Cogent business & management
82
The journal of brand management : an international journal
82
Asia Pacific journal of marketing and logistics
81
The service industries journal
78
Journal of hospitality marketing & management
77
Psychology & marketing
77
International journal of contemporary hospitality management
72
Journal of travel and tourism marketing
72
Journal of retailing
71
The journal of business & industrial marketing
68
European journal of marketing : EJM
66
SpringerLink / Bücher
66
Journal of service management
61
Journal of marketing
58
Marketing intelligence & planning
58
Journal of service research : JSR
57
The international review of retail, distribution and consumer research
55
Services marketing quarterly
53
Tourism management : research, policies, practice
53
International journal of retail & distribution management
52
The international journal of bank marketing : IJBM
52
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
51
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
50
International journal of internet marketing and advertising : IJIMA
47
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
46
International journal of electronic marketing and retailing : IJEMR
45
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
45
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
45
International journal of electronic customer relationship management : IJECRM
44
Journal of marketing management : MM
44
International journal of retail and distribution management
42
Service business
42
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ECONIS (ZBW)
10,690
USB Cologne (EcoSocSci)
2
BASE
1
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1
Enhancing customers' positive responses : applying sensory marketing to the hotel website
Lee, Seonjeong
;
Jeong, Miyoung
;
Oh, Haemoon
- In:
Journal of global scholars of marketing science : …
28
(
2018
)
1
,
pp. 68-85
Persistent link: https://www.econbiz.de/10011879719
Saved in:
2
Antecedents of store loyalty among Chinese customers
Chu, Yun
;
Vásquez Párraga, Arturo
;
Ma, Jianyu
- In:
International journal of business
23
(
2018
)
2
,
pp. 151-165
Persistent link: https://www.econbiz.de/10011863694
Saved in:
3
The role of consumer
confidence
in creating customer loyalty
Ou, Yi-chun
;
Vries, Lisette de
;
Wiesel, Thorsten
; …
- In:
Journal of service research : JSR
17
(
2014
)
3
,
pp. 339-354
Persistent link: https://www.econbiz.de/10010393226
Saved in:
4
How can perceived consistency in marketing communications influence customer-brand relationship outcomes?
Šerić, Maja
;
Ozretić Došen, Đurđana
;
Škare, Vatroslav
- In:
European management journal
38
(
2020
)
2
,
pp. 335-343
Persistent link: https://www.econbiz.de/10012211873
Saved in:
5
Effect of community relationship management, relationship marketing orientation, customer engagement, and brand trust on brand loyalty : the case of a commercial bank in Thailand
Jedsada Wongsansukcharoen
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013209572
Saved in:
6
The invigorating influence of relationship marketing on purchase intention in fine arts sector
Moslehpour, Massoud
;
Song, Chanho
;
Tung Tran Anh
;
Wong, …
- In:
Asia-Pacific journal of business administration
14
(
2022
)
4
,
pp. 573-591
Persistent link: https://www.econbiz.de/10013537183
Saved in:
7
Examining the role of wine brand love on brand loyalty : a multi-country comparison
Drennan, Judy
;
Bianchi, Constanza
;
Cacho-Elizondo, Silvia
; …
- In:
International journal of hospitality management
49
(
2015
),
pp. 47-55
Persistent link: https://www.econbiz.de/10011377622
Saved in:
8
How the young adult consumer segment responds to trusty and committed marketing relationship
Ndubisi, Nelson Oly
;
Nataraajan, Rajan
- In:
Psychology & marketing
35
(
2018
)
12
,
pp. 923-935
Persistent link: https://www.econbiz.de/10011970101
Saved in:
9
Understanding loyalty from a customer's perspective
Siemieniako, Dariusz
;
Rundle-Thiele, Sharyn
;
Urban, Wieslaw
- In:
Journal of customer behaviour
9
(
2010
)
3
,
pp. 283-298
Persistent link: https://www.econbiz.de/10008697910
Saved in:
10
Does a web site's country of origin impact equally on young and adult consumers?
Hadjikhani, Amjad
;
Safari, Aswo
;
Thilenius, Peter
- In:
Young consumers : insight and ideas for responsible …
12
(
2011
)
3
,
pp. 229-242
Persistent link: https://www.econbiz.de/10009349759
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