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Multi-brand loyalty in consumer markets : a qualitatively-driven mixed methods approach
Arifine, Ghizlane; Felix, Reto; Furrer, Olivier - 2019
Persistent link: https://www.econbiz.de/10011975635
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Persona : a method to produce representations focused on consumers' needs
Brangier, Eric; Bornet, Corinne - 2011
Persistent link: https://www.econbiz.de/10009756421
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Mobile ethnography : a customer experience research method for innovation
Bosio, Birgit; Rainer, Katharina; Stickdorn, Marc - In: Handbook of research methods for marketing management, (pp. 242-259). 2021
Persistent link: https://www.econbiz.de/10013171807
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Der Kunde als König? : Zum Beitrag der Unternehmensstrategie für die Vielfalt der Medieninhalte-Produktion
Feldmann, Valerie - In: Effiziente Medienregulierung : Marktdefizite oder …, (pp. 53-70). 2004
Persistent link: https://www.econbiz.de/10014555438
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The digital era requires new knowledge to develop relevant CRM strategy : a cry for adopting social media research methods to elicit this new knowledge
Quinton, Sarah - In: Journal of strategic marketing 21 (2013) 5, pp. 402-412
Persistent link: https://www.econbiz.de/10009781112
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Measures and measurement : process and practise
Batt, Peter J. - In: Industrial marketing management : the international … 41 (2012) 3, pp. 379-384
Persistent link: https://www.econbiz.de/10009546656
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Triangulation as an appropriate methodological research technique in tech-based services : the case of telecommunication services provision in Jordan
Ashour, Mohammed - In: The journal of retail marketing management research : JRMMR 4 (2011/12) 1, pp. 12-26
Persistent link: https://www.econbiz.de/10009230925
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Möglichkeiten und Grenzen von Mitarbeiterbefragungen bei Kundenkontakt-Mitarbeitern
Stock-Homburg, Ruth - In: Handbuch Mitarbeiterbefragung, (pp. 251-275). 2013
Persistent link: https://www.econbiz.de/10009771860
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Customer retention management : a complementary use of data mining and soft systems methodology
Mehrabioun, Mohammad; Mahdizadeh, Bibi Malihe - In: Human systems management : HSM 40 (2021) 6, pp. 897-916
Persistent link: https://www.econbiz.de/10012817004
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Practice theory and the study of interaction in business relationships : some methodological implications
La Rocca, Antonella; Hoholm, Thomas; Mørk, Bjørn Erik - In: Industrial marketing management : the international … 60 (2017), pp. 187-195
Persistent link: https://www.econbiz.de/10011672099