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Die menschliche Entscheidung unter besonderer Berücksichtigung der Verbraucherentscheidung

Schwarz, Heinrich - 2004 - 1. Aufl.

Persistent link: https://www.econbiz.de/10002071252

A matter of survival : determinants of rational behavior in B-to-B markets

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Empowerment and customer decision rules in franchise networks

Michael, Steven C. - In: Networks in International Business : Managing …, (pp. 135-149). 2023

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Delight and the grateful customer : beyond joy and surprise

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The psychology of customer experience

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How effective are rewards programs in promoting payment card usage? : empirical evidence

Carbó Valverde, Santiago; Liñares-Zegarra, José M. - 2009

Card issuers have mainly relied on rewards programs as their main strategic driver to increase electronic payments. However, there is scarce evidence on the effectiveness of rewards programs. This paper offers novel evidence on two key issues: i) it measures the impact of rewards programs on the...

Persistent link: https://www.econbiz.de/10003969545

Decision process evolution in customer channel choice

Valentini, Sara; Montaguti, Elisa; Neslin, Scott A. - In: From Little's law to marketing science : essays in …, (pp. 285-316). 2016

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Between death and life : a formal decision model to decide on customer recovery investments

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Antecedents of the client's trust in low- versus high-consequence decisions

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Strategic customer engagement marketing : a decision making framework

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