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~subject:"Relationship marketing"
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ECONIS (ZBW)
17
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1
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17
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1
Educating customers : its impact on consumer trust and implications for management consulting
Eisingerich, Andreas B
(
contributor
); …
-
2006
Persistent link: https://www.econbiz.de/10003324852
Saved in:
2
Doing good and doing better despite negative information? : the role of corporate social responsibility in consumer resistance to negative information
Eisingerich, Andreas B
;
Rubera, Gaia
;
Seifert, Matthias
; …
- In:
Journal of service research : JSR
14
(
2011
)
1
,
pp. 60-75
Persistent link: https://www.econbiz.de/10008826886
Saved in:
3
Perceived service quality and custumer trust : does enhancing customers' service knowledge matter?
Eisingerich, Andreas B
;
Bell, Simon J.
- In:
Journal of service research : JSR
10
(
2007/08
)
3
,
pp. 256-268
Persistent link: https://www.econbiz.de/10003705597
Saved in:
4
Drivers of brand commitment : a cross-national investigation
Eisingerich, Andreas B
;
Rubera, Gaia
- In:
Journal of international marketing
18
(
2010
)
2
,
pp. 64-79
Persistent link: https://www.econbiz.de/10003982248
Saved in:
5
Service firm performance transparency : how, when, and why does it pay off?
Liu, Yeyi
;
Eisingerich, Andreas B
;
Auh, Seigyoung
; …
- In:
Journal of service research : JSR
18
(
2015
)
4
,
pp. 451-467
Persistent link: https://www.econbiz.de/10011392277
Saved in:
6
Broadening (and narrowing) the scope of brand relationships
Alba, Joseph W.
;
Lutz, Richard J.
- In:
Journal of consumer psychology : JCP : the official …
23
(
2013
)
2
,
pp. 265-268
Persistent link: https://www.econbiz.de/10009766847
Saved in:
7
The consumer psychology of customer-brand relationships : extending the AA relationship model
Schmitt, Bernd
- In:
Journal of consumer psychology : JCP : the official …
23
(
2013
)
2
,
pp. 249-252
Persistent link: https://www.econbiz.de/10009766853
Saved in:
8
Acta non verba? : the role of customer participation and word of mouth in the relationship between service firms' customer satisfaction and sales performance
Eisingerich, Andreas B
;
Auh, Seigyoung
;
Merlo, Omar
- In:
Journal of service research : JSR
17
(
2014
)
1
,
pp. 40-53
Persistent link: https://www.econbiz.de/10010356889
Saved in:
9
Why customer participation matters
Merlo, Omar
;
Eisingerich, Andreas B
;
Auh, Seigyoung
- In:
MIT sloan management review
55
(
2013/14
)
2
,
pp. 81-88
Persistent link: https://www.econbiz.de/10010248884
Saved in:
10
Does educating customers create positive word of mouth?
Sun, Xiaochi
;
Foscht, Thomas
;
Eisingerich, Andreas B
- In:
Journal of retailing and consumer services
62
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012648937
Saved in:
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