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Assessing gender differences in "quick response" code loyalty promotion acceptance
Okazaki, Shintaro; Navarro, Angeles; López-Nicolas, … - In: The service industries journal 33 (2013) 12, pp. 1165-1177
Persistent link: https://www.econbiz.de/10010126448
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Exploring digital corporate social responsibility communications on Twitter
Okazaki, Shintaro; Plangger, Kirk; West, Douglas C.; … - In: Journal of business research : JBR 117 (2020), pp. 675-682
Persistent link: https://www.econbiz.de/10012288091
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Sneaking the dark side of brand engagement into Instagram : the dual theory of passion
Okazaki, Shintaro; Schuberth, Florian; Tagashira, Takumi; … - In: Journal of business research : JBR 130 (2021), pp. 493-505
Persistent link: https://www.econbiz.de/10012544865
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The desirability of CSR communication versus greenhushing in the hospitality industry : the customers’ perspective
Ettinger, Andrea; Grabner-Kräuter, Sonja; Okazaki, Shintaro - In: Journal of travel research : a quarterly publication of … 60 (2021) 3, pp. 618-638
Persistent link: https://www.econbiz.de/10012492347
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Understanding the strategic consequences of customer privacy concerns : a meta-analytic review
Okazaki, Shintaro; Eisend, Martin; Plangger, Kirk; … - In: Journal of retailing 96 (2020) 4, pp. 458-473
Persistent link: https://www.econbiz.de/10012495484
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Artificial empathy in marketing interactions : bridging the human-AI gap in affective and social customer experience
Liu-Thompkins, Yuping; Okazaki, Shintaro; Li, Hairong - In: Journal of the Academy of Marketing Science 50 (2022) 6, pp. 1198-1218
Persistent link: https://www.econbiz.de/10013463910