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From value-orientated quality improvement to customer satisfaction : a case study for passenger cars
Herrmann, Andreas - In: Customer retention in the automotive industry : …, (pp. 93-115). 1997
Persistent link: https://www.econbiz.de/10001299164
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Quality function development : a new paradigm for involving customers in product development process
Sharma, J. R.; Rawani, A. M. - In: International journal of quality and innovation 1 (2009/10) 1, pp. 16-36
Persistent link: https://www.econbiz.de/10003909890
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Kundenorientierte Produktgestaltung
Hertel, Günter; Virt, Wilfried; Huber, Frank; Akao, Yōji - 2000
Persistent link: https://www.econbiz.de/10001463917
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Marktorientiertes Kostenmanagement : Kosteneffizienz und Kundennähe verbinden
Homburg, Christian; Daum, Daniel - 1997
Persistent link: https://www.econbiz.de/10000970893
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Design of lines as a product-policy variant to retain customers in the automotive industry
Bauer, Hans H.; Huber, Frank; Keller, Thomas - In: Customer retention in the automotive industry : …, (pp. 67-92). 1997
Persistent link: https://www.econbiz.de/10001299165
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Kundenorientierte Gestaltung von Bankprodukten - am Beispiel eines Privatgirokontos
Herrmann, Andreas - In: Kundenzufriedenheit und Kundenbindung : Strategien und …, (pp. 323-332). 1998
Persistent link: https://www.econbiz.de/10001305180
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Informationsökonomische Determinanten der Zahlungsbereitschaft bei Leistungsbündeln
Gizycki, Vittoria von - 1999
Persistent link: https://www.econbiz.de/10001397673
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Two paths to customer loyalty : the moderating effect of the differentiation level strategy in the performance-satisfaction-value-intentions relationship
Vera, Jorge - In: The journal of product & brand management 25 (2016) 2, pp. 171-183
Persistent link: https://www.econbiz.de/10011524066