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Designing an emotional strategy : strengthening digital channel engagements
Straker, Karla; Wrigley, Cara - In: Business horizons 59 (2016) 3, pp. 339-346
Persistent link: https://www.econbiz.de/10011488399
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"Man, this frustrates me" : change of consumer emotions in online discussions
Haavisto, Piia; Sandberg, Birgitta - In: Journal of research in interactive marketing : … 9 (2015) 1, pp. 70-87
Persistent link: https://www.econbiz.de/10011297931
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Multi-item scale development for online consumption emotion construct and psychometric evaluation for relationship marketing
Kautish, Pradeep; Sharma, Rajesh; Khare, Arpita - In: Journal of relationship marketing : innovations and … 20 (2021) 2, pp. 91-134
Persistent link: https://www.econbiz.de/10012515002
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Deciphering in-store-online switching in multi-channel retailing context : role of affective commitment to purchase situation
Jebarajakirthy, Charles; Das, Manish; Shah, Dhara; … - In: Journal of retailing and consumer services 63 (2021), pp. 1-14
Persistent link: https://www.econbiz.de/10012666007
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Delighting consumers click by click : antecedents and effects of delight online
Bartl, Christopher; Gouthier, Matthias H. J.; Lenker, Markus - In: Journal of service research : JSR 16 (2013) 3, pp. 386-399
Persistent link: https://www.econbiz.de/10009782120
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Building e-loyalty for e-retailers : role of justice perception and consumer forgiveness
Baruönü Latif, Fatma Özge; Uslu, Aypar - In: Middle East journal of management : MEJM 6 (2019) 3, pp. 298-317
Persistent link: https://www.econbiz.de/10012111745
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Dysfunctional customer behavior in cross-border e-commerce : a justice-affect-behavior model
Lin, Arthur J.; Li, Eldon Yu-zen; Lee, Shih-Yang - In: Journal of electronic commerce research : JECR 19 (2018) 1, pp. 36-54
Persistent link: https://www.econbiz.de/10011865634
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A Study on the Effect of Seller Fairness on Customer Empathy and Trust in Online Shopping Focusing on the MZ Generation
Lee, Sun-Ki; Lee, Kyung-Jae - 2023
Purpose – This study examined how service providers effectively respond to consumer complaints in an online shopping environment by applying the fairness theory including distributive, procedural, and interactional fairness.Design/Methodology/Approach – Empirical research was conducted using...
Persistent link: https://www.econbiz.de/10014351593
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Online purchase decision after viewing ads : factors related to sociodemographic and internet use on different digital channels
Barrichello, Alcides; Morano, Rogério Scabim; Santos, … - In: International journal of internet marketing and … 19 (2023) 1/2, pp. 20-41
Persistent link: https://www.econbiz.de/10014340162