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~subject:"Relationship marketing"
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Relationship marketing
New product development
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Produktentwicklung
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Product design
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Produktgestaltung
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Innovation
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Noble, Charles H.
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Noble, Stephanie M.
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Adjei, Mavis T.
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Bitner, Mary Jo
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Grainer, Marc
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MIT sloan management review
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Business horizons
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Journal of the Academy of Marketing Science
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ECONIS (ZBW)
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Using product design strategically to create deeper consumer connections
Noble, Charles H.
;
Kumar, Minu
- In:
Business horizons
51
(
2008
)
5
,
pp. 441-450
Persistent link: https://www.econbiz.de/10003766732
Saved in:
2
What unhappy customers want
Grainer, Marc
;
Noble, Charles H.
;
Bitner, Mary Jo
; …
- In:
MIT sloan management review
55
(
2013/14
)
3
,
pp. 31-35
Persistent link: https://www.econbiz.de/10010354235
Saved in:
3
Accumulation versus instant loyalty programs : the influence of controlling policies on customers' commitments
Noble, Stephanie M.
;
Esmark, Carol L.
;
Noble, Charles H.
- In:
Journal of business research : JBR
67
(
2014
)
3
,
pp. 361-368
Persistent link: https://www.econbiz.de/10010245244
Saved in:
4
Managing rewards to enhance relational worth
Melancon, Joanna Phillips
;
Noble, Stephanie M.
;
Noble, …
- In:
Journal of the Academy of Marketing Science
39
(
2011
)
3
,
pp. 341-362
Persistent link: https://www.econbiz.de/10009295491
Saved in:
5
Enhancing relationships with customers through online brand communities
Adjei, Mavis T.
;
Noble, Charles H.
;
Noble, Stephanie M.
- In:
MIT sloan management review
53
(
2011/12
)
4
,
pp. 22-24
Persistent link: https://www.econbiz.de/10009567587
Saved in:
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