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Assessing the Effect of the Relationship Marketing on the Customers’ Loyalty in the Public and Private Banks of the Qom Province: A Case Study of Public and Private Banks of the Qo...
Jandaghi, Gholamreza; Omidinia, Somayeh; Matin, Hasan Zarei - 2013
relationship marketing factors and customers’ loyalty. Commitment, trust, communication and conflict handling factors hold the …
Persistent link: https://www.econbiz.de/10011315486
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Assessing the Effect of the Relationship Marketing on the Customers’ Loyalty in the Public and Private Banks of the Qom Province: A Case Study of Public and Private Banks of the Qo...
Jandaghi, Gholamreza; Omidinia, Somayeh; Matin, Hasan Zarei - 2013
relationship marketing factors and customers’ loyalty. Commitment, trust, communication and conflict handling factors hold the …
Persistent link: https://www.econbiz.de/10011531829
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A five-component customer commitment model : implications for repurchase intentions in goods and services industries
Keiningham, Timothy; Frennea, Carly M.; Aksoy, Lerzan; … - In: Journal of service research : JSR 18 (2015) 4, pp. 433-450
Persistent link: https://www.econbiz.de/10011392272
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Moderation of doing and mastery orientations in relationships among justice, commitment, and trust : a cross-cultural perspective
Jiang, Zhou; Gollan, Paul J.; Brooks, Gordon - In: Cross cultural management : an international journal 22 (2015) 1, pp. 42-67
Persistent link: https://www.econbiz.de/10010518769
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Customer commitment to luxury brands : antecedents and consequences
Shukla, Paurav; Banerjee, Madhumita; Singh, Jaywant - In: Journal of business research : JBR 69 (2016) 1, pp. 323-331
Persistent link: https://www.econbiz.de/10011417731
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Evaluating loyalty constructs among hotel reward program members using eWOM
Berezan, Orie; Raab, Carola; Tanford, Sarah; Kim, Yen-Soon - In: Journal of hospitality & tourism research : JHTR ; the … 39 (2015) 2, pp. 198-224
Persistent link: https://www.econbiz.de/10011282979
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The relationship continuity model and customer loyalty in the banking industry : a case study of the maskan bank of Iran
Faryabi, Mohammad; Sadeghzadeh, Kousar; Zakeri, Abdolnaser - In: Journal of relationship marketing : innovations & … 14 (2015) 1, pp. 37-52
Persistent link: https://www.econbiz.de/10011289287
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The consumer's perspective on evaluating products : service is the key
Oliver, Jason - In: The journal of services marketing 29 (2015) 3, pp. 200-210
Persistent link: https://www.econbiz.de/10011309000
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Exploring the antecedents of hotel customer loyalty : a social identity perspective
Martínez García de Leaniz, Patricia; Rodríguez del … - In: Journal of hospitality marketing & management 24 (2015) 1/2, pp. 1-23
Persistent link: https://www.econbiz.de/10010526384
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The nature and role of different types of commitment in inter-firm relationship cooperation
Sharma, Neeru; Young, Louise C.; Wilkinson, Ian F. - In: The journal of business & industrial marketing 30 (2015) 1, pp. 45-59
Persistent link: https://www.econbiz.de/10010526571