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Customer-centric marketing with Internet coupons
Cheng, Hsing Kenneth; Dogan, Kutsal - In: Decision support systems : DSS ; the international journal 44 (2007/08) 3, pp. 606-620
Persistent link: https://www.econbiz.de/10003669860
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Business to business digital content marketing : marketers' perceptions of best practice
Holliman, Geraint; Rowley, Jennifer - In: Journal of research in interactive marketing : … 8 (2014) 4, pp. 269-293
Persistent link: https://www.econbiz.de/10010433948
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Digitale Kundenbindung
Wisotzky, Patrick Akira - 2001
Persistent link: https://www.econbiz.de/10001629317
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Online purchase decision after viewing ads : factors related to sociodemographic and internet use on different digital channels
Barrichello, Alcides; Morano, Rogério Scabim; Santos, … - In: International journal of internet marketing and … 19 (2023) 1/2, pp. 20-41
Persistent link: https://www.econbiz.de/10014340162
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Guerrilla marketing on the Internet : the definitive guide from the father of Guerrilla marketing
Levinson, Jay Conrad; Meyerson, Mitch; Scarborough, … - 2008
Persistent link: https://www.econbiz.de/10003685340
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Electronic customer relationship management : a new approach to self-evaluate a tourism destination
Zehrer, Anita; Fenkart, Susanne - In: International journal of technology marketing : IJTMkt 3 (2008) 2, pp. 169-182
Persistent link: https://www.econbiz.de/10003739644
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Relationship marketing
Godson, Mark - 2009 - 1. publ.
Persistent link: https://www.econbiz.de/10003770381
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Customer Empowerment im Zeitalter des Web 2.0 : wieviel digitale Kundennähe verträgt Ihr Marketing?
Salmen, Sonja (ed.) - 2008 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003775383
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E-Marketing-Management : Grundlagen und Prozesse für Business-to-Consumer-Märkte
Bagusat, Ariane; Hermanns, Arnold - 2008
Persistent link: https://www.econbiz.de/10003438506