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Do mobile CRM services appeal to loyalty program customers?
Liljander, Veronica; Polsa, Pia; Forsberg, Kim - In: Emergent strategies for e-business processes, services, …, (pp. 59-76). 2009
Persistent link: https://www.econbiz.de/10003950306
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Customer engagement in a Facebook brand community
Gummerus, Johanna; Liljander, Veronica; Weman, Emil; … - In: Management research review 35 (2012) 9, pp. 857-877
Persistent link: https://www.econbiz.de/10009660470
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The importance of internal relationship marketing for external relationship success
Liljander, Veronica - In: Relationship marketing : gaining competitive advantage …, (pp. 161-192). 2000
Persistent link: https://www.econbiz.de/10001456714
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Consumption-based emotional responses related to satisfaction
Liljander, Veronica; Bergenwall, Maria - 1999
Persistent link: https://www.econbiz.de/10001543521
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Customer satisfaction with e-services : the case of an online recruitment portal
Liljander, Veronica; Riel, Allard C. R. van; Pura, Minna - In: Electronic Services, (pp. 407-432). 2002
Persistent link: https://www.econbiz.de/10001652832
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Do ethical social media communities pay off? : an exploratory study of the ability of Facebook ethical communities to strengthen consumers' ethical consumption behavior
Gummerus, Johanna; Liljander, Veronica; Sihlman, Reija - In: Journal of business ethics : JOBE 144 (2017) 3, pp. 449-465
Persistent link: https://www.econbiz.de/10011757458