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~subject:"Relationship marketing"
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Relationship marketing
Consumer behaviour
62
Konsumentenverhalten
54
Advertising
51
USA
39
United States
39
Werbung
39
Marketing
23
Advertising effects
21
Werbewirkung
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19
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18
Kanada
18
Customer satisfaction
17
Beziehungsmarketing
16
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15
Kundenzufriedenheit
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Marketingmanagement
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Bibliometrics
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International marketing
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Stakeholder analysis
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Theorie
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Theory
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Australien
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Emotion
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Nonprofit organization
12
Nonprofit-Organisation
12
Environmental consciousness
11
Gender
11
Service quality
11
Services marketing
11
Umweltbewusstsein
11
China
10
Dienstleistungsqualität
10
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English
17
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Ford, John B.
7
Magnini, Vincent P.
4
Polonsky, Michael J.
3
Gupta, Samir
2
Karande, Kiran
2
Liu, Ran
2
Merchant, Altaf
2
West, Douglas C.
2
Beldona, Srikanth
1
Bonnici, Joseph
1
Honeycutt, Earl D.
1
Hyman, Michael R.
1
Hyun, Sunghyup Sean
1
Jeon, Sang Mi
1
Khantimirov, Denis
1
Kim, Insin
1
LaTour, Kathryn A.
1
LaTour, Michael S.
1
Lazaravic, Violet
1
Li, Ling
1
Ma, Jingwu
1
MacQuilken, Lisa
1
Mady, Sarah
1
Mady, Tarek
1
Maguiness, Paul
1
Menéndez, Héctor D.
1
Murphy, Brian
1
Okazaki, Shintaro
1
Pescott, Chris
1
Plangger, Kirk
1
Polonsky, Michael Jay
1
Raajpoot, Nusser
1
Robertson, Nichola
1
Sargeant, Adrian
1
Thelen, Shawn T.
1
Valvi, Aikaterini C.
1
Wang, Rongmei
1
Wislang, Soren
1
Xu, Li
1
Zhai, Xin
1
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Journal of business research : JBR
2
Journal of strategic marketing
2
Australasian marketing journal
1
Business horizons
1
European Journal of Marketing
1
International journal of contemporary hospitality management
1
International journal of electronic customer relationship management : IJECRM
1
International journal of hospitality management
1
International journal of production research
1
Journal of electronic commerce research : JECR
1
Journal of marketing management : MM
1
Journal of retailing and consumer services
1
Marketing strategy collection
1
Psychology & marketing
1
The journal of services marketing
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ECONIS (ZBW)
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1
Should cookie monster adopt a healthy lifestyle or continue to indulge? : insights into brand icons
Merchant, Altaf
;
LaTour, Kathryn A.
;
Ford, John B.
; …
- In:
Psychology & marketing
35
(
2018
)
1
,
pp. 64-78
Persistent link: https://www.econbiz.de/10011970169
Saved in:
2
"Don't forget to say thank you" : the effect of an acknowledgement on donor relationships
Merchant, Altaf
;
Ford, John B.
;
Sargeant, Adrian
- In:
Journal of marketing management : MM
26
(
2010
)
7/8
,
pp. 593-611
Persistent link: https://www.econbiz.de/10008654299
Saved in:
3
Relational benefits and manufacturer satisfaction : an empirical study of logistics service in supply chain
Li, Ling
;
Ford, John B.
;
Zhai, Xin
;
Xu, Li
- In:
International journal of production research
50
(
2012
)
19
,
pp. 5445-5459
Persistent link: https://www.econbiz.de/10009668004
Saved in:
4
Dissatisfaction after service failures as a realized transaction risk : customer opportunism as a function of external and internal rewards
Khantimirov, Denis
;
Karande, Kiran
;
Ford, John B.
- In:
Journal of retailing and consumer services
52
(
2020
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012132180
Saved in:
5
Reappraising the roles of review valence and conflict in online relationships
Liu, Ran
;
Ford, John B.
;
Zhang, Weiyong
;
Bonnici, Joseph
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014383191
Saved in:
6
Accommodating ethnic minority consumers during service encounters : the fine line
Mady, Sarah
;
Ford, John B.
;
Mady, Tarek
- In:
The journal of services marketing
36
(
2022
)
5
,
pp. 674-690
Persistent link: https://www.econbiz.de/10013407588
Saved in:
7
Theoretical investigation of the antecedent role of review valence in building electronic customer relationships
Liu, Ran
;
Ford, John B.
;
Raajpoot, Nusser
- In:
International journal of electronic customer …
13
(
2022
)
3
,
pp. 187-202
Persistent link: https://www.econbiz.de/10014309474
Saved in:
8
Inactivity and the dynamics of relationship development : a proposed model
Polonsky, Michael J.
;
Gupta, Samir
;
Beldona, Srikanth
; …
- In:
Journal of strategic marketing
18
(
2010
)
3
,
pp. 257-273
Persistent link: https://www.econbiz.de/10003988725
Saved in:
9
Are my symptoms serious Dr. Google? : a resource-based typology of value co-destruction in online self-diagnosis
Robertson, Nichola
;
Polonsky, Michael J.
;
MacQuilken, Lisa
- In:
Australasian marketing journal
22
(
2014
)
3
,
pp. 246-256
Persistent link: https://www.econbiz.de/10010427955
Saved in:
10
Collaborative orientation to advance value co-creation in buyer-seller relationships
Gupta, Samir
;
Polonsky, Michael J.
;
Lazaravic, Violet
- In:
Journal of strategic marketing
27
(
2019
)
3
,
pp. 191-209
Persistent link: https://www.econbiz.de/10012202453
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