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The impact of store flyers on store performance : a format and customer related approach
Luceri, Beatrice; Latusi, Sabrina; Vergura, Donata Tania; … - In: International journal of retail & distribution management 42 (2014) 3, pp. 219-234
Persistent link: https://www.econbiz.de/10010336968
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Longitudinal analysis versus cross-sectional analysis in assessing the factors influencing shoppers' impulse purchase behavior : do the store ambience and salesperson interactions...
Katakam, Bharath Shashanka; Bhukya, Ramulu; … - In: Journal of retailing and consumer services 61 (2021), pp. 1-11
Persistent link: https://www.econbiz.de/10012581927
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Large-scale retailers, digital media and in-store communications
Riboldazzi, Sabina; Capriello, Antonella - In: Strategic corporate communication in the digital age, (pp. 145-160). 2021
Persistent link: https://www.econbiz.de/10012491525
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Large-scale retailers, digital media and in-store communications
Riboldazzi, Sabina; Capriello, Antonella - In: Strategic corporate communication in the digital age, (pp. 145-160). 2021
Persistent link: https://www.econbiz.de/10012491561
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Visual Search from the perspective of in-store exploration behavior : scale development and validation
Ahmed, Sohel; Ding Hooi Ting - In: Journal of strategic marketing 31 (2023) 5, pp. 1029-1052
Persistent link: https://www.econbiz.de/10014305066
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Grundwissen Beratung und Verkauf : Kundengespräch; Verkaufsförderung; Rechtsgrundlagen
Srama, Andrea; Morawa, Kurt - 2008 - 1. Aufl.
Behandelt Arten und Formen des Verkaufs, Kundenorientierung, Kundengspräch, Verkauf von Dienstleistungen und rechtliche Aspekte. Geeignet zur Stoffwiederholung in Ausbildung, Umschulung und Fortbildung sowie zur Prüfungsvorbereitung.
Persistent link: https://www.econbiz.de/10003634920
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Online-exclusive or hybrid? : channel merchandising strategies for ship-to-store implementation
Ertekin, Necati; Gümüş, Mehmet; Nikoofal, Mohammad E. - In: Management science : journal of the Institute for … 68 (2022) 8, pp. 5828-5846
Persistent link: https://www.econbiz.de/10013371117
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In-store communication to improve the customer experience
Melia, Monia; Colurcio, Maria; Caridà, Angela - In: International journal of applied behavioral economics : … 3 (2014) 4, pp. 55-70
Persistent link: https://www.econbiz.de/10010474330
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Physical web atmospherics : utilising internet of things to conceptualise store atmosphere in omnichannel retailing
Lazaris, Chris; Vrechopoulos, Adam; Doukidis, Georgios I. - In: International journal of technology marketing : IJTMkt 12 (2017) 4, pp. 389-416
Persistent link: https://www.econbiz.de/10011862048
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Consumer service and loyalty in Spanish grocery store retailing : an empirical study
Molina, Arturo; Martín, Victor J.; Santos, Jesús; … - In: International journal of consumer studies 33 (2009) 4, pp. 477-485
Persistent link: https://www.econbiz.de/10003865212