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~subject:"Relationship marketing"
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Relationship marketing
Consumer behaviour
12
Konsumentenverhalten
11
Beziehungsmarketing
8
Customer satisfaction
8
Spain
7
Spanien
7
Holiday behaviour
6
Kundenzufriedenheit
6
Urlaubsverhalten
6
Perceived value
5
Service quality
4
Airline
3
Dienstleistungsqualität
3
Emotion
3
Experiment
3
Fluggesellschaft
3
Loyalty
3
Personality psychology
3
Persönlichkeitspsychologie
3
Satisfaction
3
Tourism
3
Tourismus
3
Trust
3
Website
3
Advertising
2
Advertising effects
2
Behavioural intentions
2
Benutzerfreundlichkeit
2
Bildungsniveau
2
Brand
2
Brand image
2
Brand management
2
Catalonia
2
Cause-related marketing
2
Co-branding
2
Cognitive ability
2
Conjoint analysis
2
Cruise line
2
Customer loyalty
2
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English
7
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Palau i Saumell, Ramon
7
Forgas-Coll, Santiago
3
Sánchez-García, Javier
3
Coll, Santiago Forgas
2
Callarisa-Fiol, Luís J.
1
Díaz, Judit
1
Fandos-Roig, Juan Carlos
1
Forgas, Santiago
1
Guillén, Marta Estrada
1
Habachi, Salma
1
Matute, Jorge
1
Moliner, Miguel A.
1
Prats, Lluís
1
Roig, Juan Carlos Fandos
1
Sánchez, Javier
1
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Customer-centric marketing strategies : tools for building organizational performance
1
International journal of business and globalisation : IJBG
1
Journal of air transport management
1
Service business
1
The international journal of bank marketing : IJBM
1
The journal of product & brand management
1
Tourism management : research, policies, practice
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ECONIS (ZBW)
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1
Antecedents of airline passenger loyalty : low-cost versus traditional airlines
Forgas, Santiago
;
Moliner, Miguel A.
;
Sánchez, Javier
; …
- In:
Journal of air transport management
16
(
2010
)
4
,
pp. 229-233
Persistent link: https://www.econbiz.de/10003970679
Saved in:
2
Urban destination loyalty drivers and cross-national moderator effects : the case of Barcelona
Forgas-Coll, Santiago
;
Palau i Saumell, Ramon
; …
- In:
Tourism management : research, policies, practice
33
(
2012
)
6
,
pp. 1309-1320
Persistent link: https://www.econbiz.de/10009576036
Saved in:
3
Consumer loyalty to an airline : online and offline antecedents
Forgas-Coll, Santiago
;
Palau i Saumell, Ramon
; …
- In:
Customer-centric marketing strategies : tools for …
,
(pp. 530-549)
.
2013
Persistent link: https://www.econbiz.de/10009669504
Saved in:
4
Airline website loyalty formation and the moderating effects of gender and education
Forgas-Coll, Santiago
;
Palau i Saumell, Ramon
; …
- In:
Service business
7
(
2013
)
2
,
pp. 255-274
Persistent link: https://www.econbiz.de/10009760432
Saved in:
5
Social value in retail banking
Roig, Juan Carlos Fandos
;
Guillén, Marta Estrada
; …
- In:
The international journal of bank marketing : IJBM
31
(
2013
)
5
,
pp. 348-367
Persistent link: https://www.econbiz.de/10009787622
Saved in:
6
Satisfaction and loyalty of tourists in a cross-border area
Díaz, Judit
;
Palau i Saumell, Ramon
;
Coll, Santiago Forgas
- In:
International journal of business and globalisation : IJBG
12
(
2014
)
1
,
pp. 3-19
Persistent link: https://www.econbiz.de/10010393238
Saved in:
7
Gamify, engage, build loyalty : exploring the benefits of gameful experience for branded sports apps
Habachi, Salma
;
Matute, Jorge
;
Palau i Saumell, Ramon
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 57-75
Persistent link: https://www.econbiz.de/10014485716
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