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~subject:"Relationship marketing"
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Relationship marketing
Messung
22,415
Measurement
22,199
Social Web
20,314
Social web
20,283
Bibliometrics
20,060
Bibliometrie
19,941
Performance measurement
15,109
Performance-Messung
14,297
Online-Marketing
12,950
Internet marketing
12,840
Consumer behaviour
8,048
Konsumentenverhalten
8,034
Theorie
8,016
Theory
7,906
USA
4,497
United States
4,386
Welt
4,011
World
3,939
Electronic Commerce
3,478
Unternehmenserfolg
3,454
Firm performance
3,417
E-commerce
3,280
Beziehungsmarketing
3,250
Armut
3,125
Deutschland
3,114
Poverty
3,055
Germany
2,895
Viral marketing
2,866
Virales Marketing
2,864
Soziales Netzwerk
2,815
Online-Handel
2,782
Online retailing
2,778
Brand management
2,653
Markenführung
2,653
Social network
2,636
Innovation
2,432
Werbewirkung
2,378
Internet
2,373
Advertising effects
2,360
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1,571
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386
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Article
2,655
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597
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2
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2,286
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2,286
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357
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357
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105
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79
Collection of articles of several authors
58
Sammelwerk
58
Graue Literatur
54
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54
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52
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45
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45
Ratgeber
33
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31
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31
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30
Conference paper
21
Konferenzbeitrag
21
Konferenzschrift
13
Bibliografie enthalten
11
Bibliography included
11
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9
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9
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9
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6
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5
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4
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4
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4
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3
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3
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2
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2
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2
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2
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2
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2,899
German
357
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1
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1
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1
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Kumar, V.
18
Harrigan, Paul
16
Hollebeek, Linda D.
14
Agnihotri, Raj
12
Loureiro, Sandra Maria Correia
12
Itani, Omar S.
11
Rahman, Zillur
11
Ahuja, Vandana
9
Conduit, Jodie
9
Verhoef, Peter C.
9
Alavi, Shirin
8
Bruhn, Manfred
8
Malthouse, Edward C.
8
Thaichon, Park
8
Töpfer, Armin
8
Vrontis, Demetris
8
Brodie, Roderick J.
7
Carlson, Jamie
7
Hajli, Nick
7
Kamboj, Shampy
7
Möhlenbruch, Dirk
7
Ozuem, Wilson
7
Ratten, Vanessa
7
Rita, Paulo
7
Ritschel, Falk
7
Skiera, Bernd
7
So, Kevin Kam Fung
7
Straker, Karla
7
Wrigley, Cara
7
Alt, Rainer
6
Bauer, Hans H.
6
Bernoff, Josh
6
Bilgihan, Anil
6
Dholakia, Utpal M.
6
Homburg, Christian
6
Karjaluoto, Heikki
6
Kaufmann, Hans Rüdiger
6
Klaus, Philipp
6
Kumar, Vikas
6
Meyer, Anton
6
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Springer Fachmedien Wiesbaden
9
IGI Global
6
American Marketing Association
5
Information Resources Management Association
4
De Gruyter Oldenbourg
2
AMA Summer Academic Conference <2018, Boston, Mass.>
1
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2024, Online>
1
AMA Winter Academic Conference <2024, Saint Pete Beach, Fla.>
1
Deutsches Forschungsinst. f. öffentl. Verwaltung Speyer
1
F.A.Z.-Institut für Management-, Markt- und Medieninformationen
1
Fachhochschule Reutlingen / European School of Business
1
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
1
Forschungsinstitut für Rationalisierung e.V. an der RWTH Aachen
1
Fraunhofer-Institut für Arbeitswirtschaft und Organisation
1
Freie Universität Berlin
1
Galileo Press
1
Helmut-Schmidt-Universität
1
IIF - Institut für Industriekommunikation und Fachmedien GmbH / Apprimus Verlag
1
Interdisziplinäre Tagung des Forschungsnetzwerkes Europäische Kulturen in der Wirtschaftskommunikation <17., 2017, Frankfurt am Main>
1
Internationale und Interdisziplinäre Jahrestagung des Forschungsnetzwerks Europäische Kulturen in der Wirtschaftskommunikation <19., 2019, Wien>
1
Ludwig-Maximilians-Universität München
1
NetLibrary, Inc
1
Springer-Verlag GmbH
1
Steria Mummert Consulting AG
1
Technische Universität Dresden
1
Università degli Studi di Milano / Dipartimento di Economia Politica e Aziendale
1
Universität Mannheim
1
Universität Trier / Lehrstuhl für Marketing und Innovation
1
Université Paris-Dauphine (Paris IX)
1
W. Kohlhammer GmbH
1
Wiley-VCH
1
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
Wissenschaftliche Konferenz Eventforschung <3, 2011, Chemnitz>
1
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Published in...
All
Journal of business research : JBR
136
Journal of retailing and consumer services
97
Industrial marketing management : the international journal for industrial and high-tech firms
56
International journal of internet marketing and advertising : IJIMA
45
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
36
The journal of product & brand management
36
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
34
International journal of electronic marketing and retailing : IJEMR
29
The journal of business & industrial marketing
29
Journal of strategic marketing
28
The journal of brand management : an international journal
28
Journal of the Academy of Marketing Science
26
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
24
The service industries journal
24
International journal of electronic customer relationship management : IJECRM
23
International journal of hospitality management
23
Journal of internet commerce
23
Marketing intelligence & planning
23
Business horizons
22
SpringerLink / Bücher
22
Journal of service management
21
Technological forecasting & social change : an international journal
21
Journal of promotion management : innovations in planning and applied research
20
The journal of services marketing
20
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
18
Tourism management : research, policies, practice
18
Cogent business & management
17
International journal of business information systems : IJBIS
17
Asia Pacific journal of marketing and logistics
16
International journal of e-business research : an official publication of the Information Resources Management Association
16
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
16
Journal of marketing
16
Journal of marketing communications
16
Journal of marketing management : MM
16
Journal of electronic commerce research : JECR
15
Journal of marketing management : JMM ; journal of the Academy of Marketing
15
Journal of hospitality marketing & management
14
International journal of electronic commerce : IJEC
13
Journal of customer behaviour
13
Journal of global marketing
13
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Source
All
ECONIS (ZBW)
3,242
Other ZBW resources
9
USB Cologne (EcoSocSci)
2
RePEc
1
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1
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date (oldest first)
1
Conceptualising and measuring social media engagement : a systematic literature review
Trunfio, Mariapina
;
Rossi, Simona
- In:
Italian journal of marketing : ITJM
2021
(
2021
)
3
,
pp. 267-292
Persistent link: https://www.econbiz.de/10012662325
Saved in:
2
Business to business digital content marketing : marketers' perceptions of best practice
Holliman, Geraint
;
Rowley, Jennifer
- In:
Journal of research in interactive marketing : …
8
(
2014
)
4
,
pp. 269-293
Persistent link: https://www.econbiz.de/10010433948
Saved in:
3
Defining, conceptualizing, and assessing the practice of branded content as a marketing communications strategy
Chan-Olmsted, Sylvia M.
;
Wolter, Lisa-Charlotte
;
Xiao, Min
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
64
(
2018
)
2
,
pp. 18-30
Persistent link: https://www.econbiz.de/10011959729
Saved in:
4
Predicting firm market performance using the social media promoter score
Chung, Sunghun
;
Shin, Donghyuk
;
Park, Jooyoung
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
4
,
pp. 545-561
Persistent link: https://www.econbiz.de/10013454628
Saved in:
5
Strategic use of social media in marketing and financial performance : the B2B SME context
Cao, Guangming
;
Weerawardena, Jay
- In:
Industrial marketing management : the international …
111
(
2023
),
pp. 41-54
Persistent link: https://www.econbiz.de/10014368295
Saved in:
6
Influence of social media posts on service performance
Esmark Jones, Carol L.
;
Waites, Stacie
;
Stevens, Jennifer L.
- In:
The journal of services marketing
36
(
2022
)
2
,
pp. 283-296
Persistent link: https://www.econbiz.de/10013407485
Saved in:
7
Social media's slippery slope : challenges, opportunities and future research directions
Schultz, Don E.
;
Peltier, James
- In:
Journal of research in interactive marketing : …
7
(
2013
)
2
,
pp. 86-99
Persistent link: https://www.econbiz.de/10009764260
Saved in:
8
Impact of content characteristics and emotion on behavioral engagement in social media : literature review and research agenda
Schreiner, Melanie
;
Fischer, Thomas
;
Riedl, René
- In:
Electronic commerce research
21
(
2021
)
2
,
pp. 329-345
Persistent link: https://www.econbiz.de/10012588015
Saved in:
9
Customer engagement in social media : a framework and meta-analysis
Santini, Fernando de Oliveira
;
Ladeira, Wagner Junior
; …
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
6
,
pp. 1211-1228
Persistent link: https://www.econbiz.de/10012386915
Saved in:
10
From social networks to mobile social networks : applications in the marketing evolution
Zhao, Zhenzhen
;
Balagué, Christine
- In:
Apps management and e-commerce transactions in real-time
,
(pp. 26-50)
.
2017
Persistent link: https://www.econbiz.de/10011690422
Saved in:
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