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Conceptualising and measuring social media engagement : a systematic literature review
Trunfio, Mariapina; Rossi, Simona - In: Italian journal of marketing : ITJM 2021 (2021) 3, pp. 267-292
Persistent link: https://www.econbiz.de/10012662325
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Business to business digital content marketing : marketers' perceptions of best practice
Holliman, Geraint; Rowley, Jennifer - In: Journal of research in interactive marketing : … 8 (2014) 4, pp. 269-293
Persistent link: https://www.econbiz.de/10010433948
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Defining, conceptualizing, and assessing the practice of branded content as a marketing communications strategy
Chan-Olmsted, Sylvia M.; Wolter, Lisa-Charlotte; Xiao, Min - In: Transfer, Werbeforschung & Praxis : Zeitschrift für … 64 (2018) 2, pp. 18-30
Persistent link: https://www.econbiz.de/10011959729
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Predicting firm market performance using the social media promoter score
Chung, Sunghun; Shin, Donghyuk; Park, Jooyoung - In: Marketing letters : a journal of research in marketing 33 (2022) 4, pp. 545-561
Persistent link: https://www.econbiz.de/10013454628
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Strategic use of social media in marketing and financial performance : the B2B SME context
Cao, Guangming; Weerawardena, Jay - In: Industrial marketing management : the international … 111 (2023), pp. 41-54
Persistent link: https://www.econbiz.de/10014368295
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Influence of social media posts on service performance
Esmark Jones, Carol L.; Waites, Stacie; Stevens, Jennifer L. - In: The journal of services marketing 36 (2022) 2, pp. 283-296
Persistent link: https://www.econbiz.de/10013407485
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Social media's slippery slope : challenges, opportunities and future research directions
Schultz, Don E.; Peltier, James - In: Journal of research in interactive marketing : … 7 (2013) 2, pp. 86-99
Persistent link: https://www.econbiz.de/10009764260
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Impact of content characteristics and emotion on behavioral engagement in social media : literature review and research agenda
Schreiner, Melanie; Fischer, Thomas; Riedl, René - In: Electronic commerce research 21 (2021) 2, pp. 329-345
Persistent link: https://www.econbiz.de/10012588015
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Customer engagement in social media : a framework and meta-analysis
Santini, Fernando de Oliveira; Ladeira, Wagner Junior; … - In: Journal of the Academy of Marketing Science 48 (2020) 6, pp. 1211-1228
Persistent link: https://www.econbiz.de/10012386915
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From social networks to mobile social networks : applications in the marketing evolution
Zhao, Zhenzhen; Balagué, Christine - In: Apps management and e-commerce transactions in real-time, (pp. 26-50). 2017
Persistent link: https://www.econbiz.de/10011690422