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~subject:"Relationship marketing"
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Relationship marketing
Consumer behaviour
57
Konsumentenverhalten
53
Theory
27
Theorie
24
USA
24
Marketing
23
Tourism
23
Beziehungsmarketing
21
United States
21
Brand management
19
Innovation
18
Markenführung
18
Lieferantenmanagement
17
Supplier relationship management
17
B-to-B-Marketing
14
Business-to-business marketing
14
Strategisches Management
14
Unternehmenserfolg
14
Aufsatzsammlung
13
Customer satisfaction
13
Decision
13
Entscheidung
13
Decision making
12
Dienstleistungsqualität
12
Marktforschung
12
Service quality
12
Configuration
11
Firm performance
11
Strategic management
11
Competitive advantage
10
Complexity theory
10
Gastgewerbe
10
Hospitality industry
10
Kundenzufriedenheit
10
Management
10
Narrative Methode
10
Narrative method
10
Tourismus
10
Brand image
9
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English
22
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Woodside, Arch G.
17
Marshall, Roger
5
Akrout, Houcine
3
Raies, Karine
3
Baxter, Roger
2
DeWitt, Tom
2
Guercini, Simone
2
Ko, Eunju
2
Abdul-Ghani, Eathar
1
Bernal, Pedro Mir
1
Chaouali, Walid
1
Chen, Po-Ju
1
Cheng, Chia-wen
1
Coleman, Linda
1
De Villiers, Rouxelle
1
Do, Hyunji
1
Edvardsson, Bo
1
El-Manstrly, Dahlia
1
Franklin, Drew
1
Gibbert, Michael
1
Golfetto, Francesca
1
Hammami, Samiha Mjahed
1
Harris, Lloyd C.
1
Huan, Tung-Cheng
1
Hyde, Kenneth F.
1
Lloyd, Stephen
1
Megehee, Carol M.
1
Nguyen, Doan
1
Nguyen, Doan T.
1
Sood, Suresh
1
Tronvoll, Bård
1
Tseng, Ting-hsiang
1
Veríssimo, José Manuel Cristóvão
1
Wang, Huanzhang
1
Xu, Yingzi
1
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1
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Advances in business marketing and purchasing
6
Journal of business research : JBR
3
Advances in Business Marketing and Purchasing Ser.
1
Emerald insight
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of business and economics
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of marketing management : MM
1
Journal of retailing and consumer services
1
Journal of service management
1
Journal of service research : JSR
1
Marketing Intelligence & Planning
1
Marketing intelligence & planning
1
The journal of services marketing
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ECONIS (ZBW)
21
Other ZBW resources
1
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1
Creating "flipping-the-classroom" cases in training in sensemaking and decision-making in marketing : a Journal of global scholars of marketing science special issue
Woodside, Arch G.
- In:
Journal of global scholars of marketing science : …
26
(
2016
)
4
,
pp. 301-303
Persistent link: https://www.econbiz.de/10011635606
Saved in:
2
Creating and managing superior customer value
Woodside, Arch G.
(
contributor
)
-
2009
-
Repr.
Persistent link: https://www.econbiz.de/10003778110
Saved in:
3
Conversations with(in) the collective unconscious by consumers, brands, and relevant others
Woodside, Arch G.
;
Megehee, Carol M.
;
Sood, Suresh
- In:
Journal of business research : JBR
65
(
2012
)
5
,
pp. 594-602
Persistent link: https://www.econbiz.de/10009526586
Saved in:
4
Configural algorithms of patient satisfaction, participation in diagnostics, and treatement decisions' influences on hospital loyalty
Cheng, Chia-wen
;
Tseng, Ting-hsiang
;
Woodside, Arch G.
- In:
The journal of services marketing
27
(
2013
)
2
,
pp. 91-103
Persistent link: https://www.econbiz.de/10009747190
Saved in:
5
Animals, archetypes, and advertising (A³) : the theory and the practice of customer brand symbolism
Lloyd, Stephen
;
Woodside, Arch G.
- In:
Journal of marketing management : MM
29
(
2013
)
1/2
,
pp. 5-25
Persistent link: https://www.econbiz.de/10009733492
Saved in:
6
Tiger Woods, Nike, and I are (not) best friends : how brand's sports sponsorship in social-media impacts brand consumer's congruity and relationship quality
Do, Hyunji
;
Ko, Eunju
;
Woodside, Arch G.
- In:
International journal of advertising : the quarterly …
34
(
2015
)
4
,
pp. 658-677
Persistent link: https://www.econbiz.de/10011547697
Saved in:
7
A strategic supply chain approach : consortium marketing in the Italian leatherwear industry
Guercini, Simone
;
Woodside, Arch G.
- In:
Marketing intelligence & planning
30
(
2012
)
7
,
pp. 700-716
Persistent link: https://www.econbiz.de/10009671115
Saved in:
8
SNS marketing activities as a sustainable competitive advantage and traditional market equity
Wang, Huanzhang
;
Ko, Eunju
;
Woodside, Arch G.
;
Yu, Jihye
- In:
Journal of business research : JBR
130
(
2021
),
pp. 378-383
Persistent link: https://www.econbiz.de/10012544836
Saved in:
9
Customers who misbehave : identifying restaurant guests "acting out" via asymmetric case models
Chaouali, Walid
;
Hammami, Samiha Mjahed
;
Veríssimo, …
- In:
Journal of retailing and consumer services
66
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013209631
Saved in:
10
Achieving requisite variety in customer experience research for improving marketing relationship performances
De Villiers, Rouxelle
(
ed.
);
Chen, Po-Ju
(
ed.
); …
- In:
International journal of business and economics
16
(
2017
)
2
,
pp. 127-143
Persistent link: https://www.econbiz.de/10011971378
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