Narrow search
Showing 1 - 10 of 9,167
Cover Image
Insights into Vodka consumer attitude and purchasing behaviors
Prentice, Catherine; Handsjuk, Nikolai - In: Journal of retailing and consumer services 32 (2016), pp. 7-14
Persistent link: https://www.econbiz.de/10011556583
Cover Image
The coalescence effect : how a combination of foreign and local appeals enhances customer engagement through perceived brand globalness
Hu, Miao; Chen, Jie; Alden, Dana; Chen, Qimei - In: Journal of international marketing 31 (2023) 1, pp. 49-68
Persistent link: https://www.econbiz.de/10014233451
Cover Image
Determining the factors influencing consumer satisfaction and repurchase intention of locally manufactured clothing brands in South Africa
Mangolele, Amukelani; Zulu, Valencia Melissa - In: African journal of business and economic research : AJBER 17 (2022) 1, pp. 35-56
Persistent link: https://www.econbiz.de/10014249041
Cover Image
How do customers engage in social media-based brand communities : the moderator role of the brand's country of origin?
Huang, Yu; Zhang, Xu; Zhu, Hong - In: Journal of retailing and consumer services 68 (2022), pp. 1-11
Persistent link: https://www.econbiz.de/10013366408
Cover Image
Marketing a destination brand image to Muslim tourists : does accessibility to cultural needs matter in developing brand loyalty?
Wisker, Zazli Lily; Kadirov, Djavlonbek; Nizar, Jithin - In: Journal of hospitality & tourism research : JHTR ; the … 47 (2023) 1, pp. 84-105
Persistent link: https://www.econbiz.de/10014229970
Cover Image
Brand image and customers' willingness to pay a price premium for female's stitched clothing
Munir, Saad; Humayon, Asad Afzal; Ahmed, Munir; Haider, … - In: Pakistan journal of commerce and social sciences 11 (2017) 3, pp. 1027-1049
The aim of the present study is to better understand customer’s willingness to pay a price premium in the market for female’s stitched clothing and what sort of brand images can be used by a brand in order to achieve price premium. This study is based on quantitative survey of brand images...
Persistent link: https://www.econbiz.de/10011930771
Cover Image
Brand name and customers' intention
Harwani, Yuli; Budi Suharjo; Nurmalina, Rita; … - In: European research studies 21 (2018) 3, pp. 299-315
Persistent link: https://www.econbiz.de/10012220307
Cover Image
Restaurants' disclosure of nutritional information as a corporate social responsibility initiative : customers' attitudinal and behavioral responses
Kim, Eojina; Ham, Sunny - In: International journal of hospitality management 55 (2016), pp. 96-106
Persistent link: https://www.econbiz.de/10011497978
Cover Image
The indirect effects of destination image on destination loyalty intention through tourist satisfaction and perceived value : the bootstrap approach
Song, Zibin; Su, Xin; Li, Liaoning - In: Journal of travel and tourism marketing 30 (2013) 3/4, pp. 386-409
Persistent link: https://www.econbiz.de/10009775403
Cover Image
Country of origin and brand loyalty on cosmetic products among Universiti Utara Malaysia students
Azuizkulov, Doniyor - In: Atlantic review of economics : AROE 2 (2013)
The purpose of this study is to examine the effect of brand loyalty on the country of origin, in the context of cosmetic and skin-care products (i.e. makeup). The study also examines the students’ demography on the relationship between brand reputation and purchase behavior. In this study,...
Persistent link: https://www.econbiz.de/10010228871