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~subject:"Relationship marketing"
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Relationship marketing
Consumer behaviour
81,928
Konsumentenverhalten
79,449
Children
18,624
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18,304
Familie
15,128
Theorie
10,433
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4,410
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4,400
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4,354
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4,345
Dienstleistungsqualität
4,309
Brand
4,237
Markenartikel
4,227
Einzelhandel
4,102
Retail trade
4,062
Schätzung
3,803
Experiment
3,752
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Han, Heesup
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24
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23
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21
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19
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Khan, Imran
16
Gil Saura, Irene
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Herrmann, Andreas
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14
Foscht, Thomas
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Gustafsson, Anders
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Hyun, Sunghyup Sean
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Japutra, Arnold
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Quach, Sara
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Sesé, F. Javier
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Das, Gopal
13
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13
Sreejesh, S.
13
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13
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Bilgihan, Anil
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A. C. Nielsen Company <Northbrook, Ill.>
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AMA Summer Academic Conference <2021, Online>
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AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
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AMA Winter Academic Conference <2024, Saint Pete Beach, Fla.>
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Bertelsmann Stiftung
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Society for Consumer Psychology.
1
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Journal of retailing and consumer services
459
Journal of business research : JBR
358
International journal of hospitality management
165
The journal of services marketing
117
The journal of product & brand management
97
The journal of brand management : an international journal
83
Journal of the Academy of Marketing Science
76
Psychology & marketing
75
Cogent business & management
74
Journal of hospitality marketing & management
74
Asia Pacific journal of marketing and logistics
68
International journal of contemporary hospitality management
68
Journal of travel and tourism marketing
68
Journal of retailing
66
Journal of strategic marketing
65
The service industries journal
64
Industrial marketing management : the international journal for industrial and high-tech firms
60
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
55
Journal of service management
55
The international review of retail, distribution and consumer research
54
Journal of marketing
51
Marketing intelligence & planning
51
European journal of marketing : EJM
50
Journal of service research : JSR
49
Services marketing quarterly
49
International journal of retail & distribution management
48
Tourism management : research, policies, practice
47
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
46
International journal of internet marketing and advertising : IJIMA
44
SpringerLink / Bücher
44
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
42
International journal of retail and distribution management
42
The international journal of bank marketing : IJBM
41
Service business
40
International journal of electronic marketing and retailing : IJEMR
38
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
37
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
36
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
36
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
35
International journal of consumer studies
32
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ECONIS (ZBW)
8,776
Other ZBW resources
42
BASE
1
USB Cologne (EcoSocSci)
1
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1
Influence of emotions on purchase loyalty among child consumers : the moderating role of
family
communication patterns
Gerashi, Mehdi Khademi
;
Fakhreddin, Farbod
- In:
Journal of marketing analytics : JMA
9
(
2021
)
4
,
pp. 298-310
Persistent link: https://www.econbiz.de/10012667108
Saved in:
2
Buying marital bliss : time-saving purchases promote relationship satisfaction
Whillans, Ashley V.
;
Pow, Jessie
;
Norton, Michael I.
-
2018
Persistent link: https://www.econbiz.de/10011929070
Saved in:
3
To be (
family
) or not to be (
family
) : the familiness effect over brand authenticity posts on social media and consumer engagement relationship
Bargoni, Augusto
;
Ballerini, Jacopo
;
Vrontis, Demetris
; …
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 713-736
Persistent link: https://www.econbiz.de/10014315439
Saved in:
4
Building loyalty through perceived value in online shopping : does
family
life cycle stage matter?
Amirtha, Raman
;
Sivakumar, V. J.
- In:
The service industries journal
42
(
2022
)
15/16
,
pp. 1151-1189
Persistent link: https://www.econbiz.de/10013466618
Saved in:
5
Mum or bub? : which influences breastfeeding loyalty
Parkinson, Joy
;
Russell-Bennett, Rebekah
;
Previte, Josephine
- In:
Australasian marketing journal
20
(
2012
)
1
,
pp. 16-23
Persistent link: https://www.econbiz.de/10009508016
Saved in:
6
Bidding for WIC infant formula contracts : do non-WIC customers subsidize WIC customers?
Davios, David E.
- In:
American journal of agricultural economics
94
(
2012
)
1
,
pp. 80-96
Persistent link: https://www.econbiz.de/10009491712
Saved in:
7
Edutainment experiences for
children
in retail stores, from a child’s perspective
Feenstra, Florence
;
Muzellec, Laurent
;
Faultrier, …
- In:
Journal of retailing and consumer services
26
(
2015
),
pp. 47-56
Persistent link: https://www.econbiz.de/10011347845
Saved in:
8
Is brand loyalty really present in the
children
's market? : a comparative study from Indonesia, Portugal, and Brazil
Haryanto, Jony Oktavian
;
Moutinho, Luiz
;
Coelho, Arnaldo
- In:
Journal of business research : JBR
69
(
2016
)
10
,
pp. 4020-4032
Persistent link: https://www.econbiz.de/10011553877
Saved in:
9
The child–brand relationship : social interactions matter
Rodhain, Angélique
;
Aurier, Philippe
- In:
The journal of product & brand management
25
(
2016
)
1
,
pp. 84-97
Persistent link: https://www.econbiz.de/10011563041
Saved in:
10
Marken-Kids : Neues über die Erlebniswelt und das Markenbewusstsein der 8- bis 14-Jährigen
Lindstrom, Martin
;
Seybold, Patricia B.
-
2003
Persistent link: https://www.econbiz.de/10001768691
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