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~subject:"Relationship marketing"
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Relationship marketing
Konsumentenverhalten
78,823
Consumer behaviour
78,798
Theorie
11,272
Theory
11,091
Beziehungsmarketing
8,813
Markenführung
7,391
Brand management
7,390
Markenimage
6,588
Brand image
6,564
Online retailing
5,417
Online-Handel
5,416
Customer satisfaction
5,404
Kundenzufriedenheit
5,403
USA
5,339
United States
5,154
Social Web
4,644
Social web
4,644
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4,601
Verhalten
4,496
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4,374
Germany
4,370
Internet marketing
4,353
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4,304
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4,302
Brand
4,235
Markenartikel
4,222
Behaviour
4,178
Einzelhandel
4,115
Experiment
4,115
Retail trade
4,047
Verbraucherverhalten
3,561
Werbewirkung
3,559
Advertising effects
3,536
Electronic Commerce
3,531
E-commerce
3,421
Emotion
3,259
Privater Konsum
3,022
Private consumption
3,021
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2,902
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Han, Heesup
40
Hollebeek, Linda D.
33
Mattila, Anna S.
29
Verhoef, Peter C.
26
Kumar, V.
24
Loureiro, Sandra Maria Correia
23
Huber, Frank
21
Rather, Raouf Ahmad
20
Klaus, Philipp
19
Prentice, Catherine
19
Bang, Nguyen
18
Ahn, Jiseon
17
Usman, Osly
17
Khan, Imran
16
Gil Saura, Irene
15
Grewal, Dhruv
15
Herrmann, Andreas
15
Lemon, Katherine N.
15
Mittal, Vikas
15
Schramm-Klein, Hanna
15
So, Kevin Kam Fung
15
Swoboda, Bernhard
15
Wangenheim, Florian von
15
Wong, IpKin Anthony
15
Balaji, M. S.
14
Blut, Markus
14
Foscht, Thomas
14
Gustafsson, Anders
14
Hyun, Sunghyup Sean
14
Japutra, Arnold
14
Quach, Sara
14
Sesé, F. Javier
14
Das, Gopal
13
Evanschitzky, Heiner
13
McDonald, Heath
13
Neslin, Scott A.
13
Rahman, Zillur
13
Sreejesh, S.
13
Tanford, Sarah
13
Veloutsou, Cleopatra
13
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American Marketing Association
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IGI Global
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2
Friedrich-Schiller-Universität Jena
2
Springer-Verlag GmbH
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A. C. Nielsen Company <Chicago-Schaumburg, Ill.>
1
A. C. Nielsen Company <Northbrook, Ill.>
1
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2024, Online>
1
AMA Winter Academic Conference <2024, Saint Pete Beach, Fla.>
1
Bertelsmann Stiftung
1
Customs Co-operation Council
1
Deutschland / Bundeswehr / Universität Hamburg
1
Edward Elgar Publishing
1
European Marketing Academy
1
Fraunhofer-Informationszentrum Raum und Bau
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Gesellschaft für Ökologische Kommunikation mbH
1
GfK Nürnberg, Gesellschaft für Konsum-, Markt- und Absatzforschung
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Graduate School of Business Administration
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Haufe-Lexware GmbH & Co. KG
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Logos Verlag Berlin
1
Manz'sche Verlags- und Universitätsbuchhandlung
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MultiPart Garantie AG
1
MultiPart Garantie AG <Ringsheim>
1
NetLibrary, Inc
1
Nomos Verlagsgesellschaft
1
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
1
Society for Consumer Psychology.
1
Summer Educators' Conference <2013, Boston, Mass.>
1
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Journal of retailing and consumer services
461
Journal of business research : JBR
359
International journal of hospitality management
164
The journal of services marketing
116
The journal of product & brand management
97
The journal of brand management : an international journal
83
Journal of the Academy of Marketing Science
76
Psychology & marketing
76
Cogent business & management
74
Journal of hospitality marketing & management
73
Asia Pacific journal of marketing and logistics
68
International journal of contemporary hospitality management
68
Journal of travel and tourism marketing
68
Journal of retailing
66
Journal of strategic marketing
65
The service industries journal
64
Industrial marketing management : the international journal for industrial and high-tech firms
58
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
55
Journal of service management
55
The international review of retail, distribution and consumer research
54
Journal of marketing
51
Marketing intelligence & planning
51
European journal of marketing : EJM
50
Journal of service research : JSR
49
Services marketing quarterly
49
International journal of retail & distribution management
48
Tourism management : research, policies, practice
47
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
46
SpringerLink / Bücher
45
International journal of internet marketing and advertising : IJIMA
44
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
42
International journal of retail and distribution management
42
The international journal of bank marketing : IJBM
41
Service business
40
International journal of electronic marketing and retailing : IJEMR
38
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
36
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
36
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
36
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
35
International journal of consumer studies
32
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ECONIS (ZBW)
8,810
USB Cologne (EcoSocSci)
1
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1
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1
Dissolution of franchise relationships: Intention,
behavior
, and the role of uncertainty
Jindal, Rupinder P.
;
Sivadas, Eugene
;
Kang, Bohyeon
- In:
Industrial marketing management : the international …
92
(
2021
),
pp. 140-153
Persistent link: https://www.econbiz.de/10012490960
Saved in:
2
The long and the short of eCommerce intentions : examining the distinguishing effect of time orientation between behavioral intentions and behavioral goals
Campbell, Damon E.
;
Parboteeah, D. Veena
- In:
Review of business information systems
18
(
2014
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10010373691
Saved in:
3
Online customer engagement through blogs in India
Verma, Sanjeev
- In:
Journal of internet commerce
13
(
2014
)
1/4
,
pp. 282-301
Persistent link: https://www.econbiz.de/10010474776
Saved in:
4
Questioning the link between self-expressed attitudes and repurchasing
behavior
: relations between cognitive, affective and action loyalty
Ordun, Guven
-
2015
Persistent link: https://www.econbiz.de/10011294258
Saved in:
5
Kundenbindung aus Kundensicht : Konzeptualisierung - Operationalisierung - Verhaltenswirksamkeit
Eggert, Andreas
-
1999
Persistent link: https://www.econbiz.de/10001408547
Saved in:
6
Antezedenzien und Konsequenzen des Regret : Grundlagen - Messung - Implikationen
Seilheimer, Christian
-
2001
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001561560
Saved in:
7
The relationship between brand associations and fan behaviours for football teams
Eskiler, Ersin
;
Altunisik, Remzi
;
Sarikaya, Nilgun
- In:
Marketing i menedžment innovacij : m&mi
(
2021
)
3
,
pp. 32-42
Persistent link: https://www.econbiz.de/10013161957
Saved in:
8
How customer experience management reconciles strategy differences between East and West
Bolton, Ruth N.
;
Gustafsson, Anders
;
Tarasi, Crina O.
; …
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
3
,
pp. 273-295
Persistent link: https://www.econbiz.de/10012549083
Saved in:
9
Online consumer trust research and Maslow's hierarchy of needs
Bauman, Antonina A.
- In:
International journal of electronic customer …
11
(
2017/2018
)
4
,
pp. 315-331
Persistent link: https://www.econbiz.de/10011989783
Saved in:
10
Customer Experience : eine Einführung in die theoretischen und praktischen Problemstellungen
Bruhn, Manfred
;
Hadwich, Karsten
- In:
Customer Experience : Forum Dienstleistungsmanagement
,
(pp. 3-36)
.
2012
Persistent link: https://www.econbiz.de/10014567348
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