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Commentary on "Storytelling by the sales force and its effect on buyer-seller exchange"
Lacoste, Sylvie; La Rocca, Antonella - In: Industrial marketing management : the international … 46 (2015), pp. 143-146
Persistent link: https://www.econbiz.de/10011286966
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How to align your brand stories with your products
Chiu, Hung-chang; Hsieh, Yi-ching; Kuo, Yi-chu - In: Journal of retailing 88 (2012) 2, pp. 262-275
Persistent link: https://www.econbiz.de/10009562815
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Hotel data privacy : strategies to reduce customers' emotional violations, privacy concerns, and switching intention
Yu, Jongsik; Moon, Hyoungeun; Chua, Bee-Lia; Han, Heesup - In: Journal of travel and tourism marketing 39 (2022) 2, pp. 215-227
Persistent link: https://www.econbiz.de/10013352876
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Gehirnforschung : no emotions - no statisfaction ; Erkenntnisse der Gehirnforschung für das Kundenzufriedenheits-Management
Häusel, Hans-Georg - In: Erfolgsfaktor Kundenzufriedenheit : Handbuch für …, (pp. 39-51). 2012
Persistent link: https://www.econbiz.de/10009697153
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Exploring the minds of managers : insights from three neuroscience studies
Bagozzi, Richard P.; Verbeke, Willem J. M. I. - In: The Oxford handbook of positive organizational scholarship, (pp. 138-151). 2012
Persistent link: https://www.econbiz.de/10010193538
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"Vermenschlichung" von Marken : neurowissenschaftliche Erklärungen für den Zusammenhang von anthropomorpher Gestaltung in der Markenpolitik und emotionaler Kundenbindung
Töpfer, Armin; Duchmann, Christian - In: Wie Marken wirken : Impulse aus der Neuroökonomie für …, (pp. 167-181). 2010
Persistent link: https://www.econbiz.de/10003992371
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Permission marketing and privacy concerns : why do customers (not) grant permissions?
Krafft, Manfred; Arden, Christine M.; Verhoef, Peter C. - In: Journal of interactive marketing : a quarterly … 39 (2017), pp. 39-54
Persistent link: https://www.econbiz.de/10011743757
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The Power of Understanding People : The Key to Strengthening Relationships, Increasing Sales, and Enhancing Organizational Performance
Mitchell, Dave - 2013 - 1. Aufl.
How to build lasting connections through meaningful communication Developing successful relationships is critical to … to understand others' unique communication style as well as your own. Get detailed advice on how to adjust to diverse … communication styles, develop a unifying language for the organization, and better match motivational techniques to team members …
Persistent link: https://www.econbiz.de/10011830372
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Emotional engagement in a new marketing communication environment
Chan-Olmsted, Sylvia M.; Wolter, Lisa-Charlotte - In: The handbook of communication engagement, (pp. 421-437). 2018
Persistent link: https://www.econbiz.de/10011871824
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The power of understanding people : the key to strengthening relationships, increasing sales, and enhancing organizational performance
Mitchell, Dave - 2014
"How to build lasting connections through meaningful communication Developing successful relationships is critical to … to understand others' unique communication style as well as your own. Get detailed advice on how to adjust to diverse … communication styles, develop a unifying language for the organization, and better match motivational techniques to team members …
Persistent link: https://www.econbiz.de/10010237828