Die Macht der Konsumenten - die Beschreibung einer Veränderung -- Das Phänomen aus ökonomischer Sicht -- Das Phänomen aus soziologischer Sicht -- Das Phänomen aus psychologischer Sicht -- Das Phänomen aus philosophischer Sicht,.

Commitment is a pillar of the consumer-brand relationship. It is often presented as the will of a customer to continue the relationship with its brand. Although this relational current is very studied by researchers, there remains still little developed. Thus, the literature did not examine the...