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~subject:"Relationship marketing"
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Relationship marketing
Consumer behaviour
53
Konsumentenverhalten
50
Beziehungsmarketing
29
Professional sports
29
Profisport
29
Sportmarketing
28
Sports marketing
28
Sport
22
Sports
21
Sport organization
19
Sportorganisation
19
Football
18
Fußball
17
Australia
16
Australien
13
Brand management
13
Markenführung
13
Brand image
12
Markenimage
12
Brand
11
Markenartikel
10
Customer satisfaction
9
Innovation
8
Kundenzufriedenheit
8
Personality psychology
8
Persönlichkeitspsychologie
8
Corporate social responsibility
7
Customer integration
7
Kundenintegration
7
Corporate Social Responsibility
6
Management
6
Social Web
6
Social web
6
Internet marketing
5
Marketing
5
Online-Marketing
5
Sport event
5
Sportveranstaltung
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sport
5
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English
30
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Leckie, Civilai
16
McDonald, Heath
13
Johnson, Lester W.
7
Funk, Daniel C.
6
Karg, Adam
5
Lobo, Antonio
5
Nyadzayo, Munyaradzi
4
Doyle, Jason P.
3
Karg, Adam J.
3
Kunkel, Thilo
3
Lock, Daniel
3
Nyadzayo, Munyaradzi W.
3
Bandara, Sumangala
2
Filo, Kevin
2
Hewege, Chandana
2
Lin, Jialing
2
Baker, Bradley J.
1
Biscaia, Rui
1
Casidy, Riza
1
Conduit, Jodie
1
Cooper, Danielle
1
Du, James
1
Dwivedi, Abhishek
1
Ewing, Michael
1
Heere, Bob
1
Inoue, Yuhei
1
Lee, Mi Ae
1
Lin, Chia-Ling
1
Tamaddoni, Ali
1
Turner, Paul
1
Vocino, Andrea
1
Whitburn, Damien
1
Whitwell, Gregory J.
1
Widing, Robert E., II
1
Yoshida, Masayuki
1
Zubcevic-Basic, Nives
1
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Journal of sport management : the official journal of the North American Society of Sport Management
6
Sport management review
5
European Sport management quarterly : ESMQ
3
Marketing intelligence & planning
3
Asia Pacific journal of marketing and logistics
2
Journal of strategic marketing
2
Asia Pacific Journal of Marketing and Logistics
1
European journal of marketing
1
Handbook of research on customer engagement
1
Journal of business research : JBR
1
Journal of marketing management : MM
1
Journal of retailing and consumer services
1
Journal of service management
1
The journal of brand management : an international journal
1
The journal of business & industrial marketing
1
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ECONIS (ZBW)
29
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1
Female season ticket holders : how their satisfaction is derived differently from males
McDonald, Heath
;
Leckie, Civilai
;
Karg, Adam
; …
- In:
European Sport management quarterly : ESMQ
18
(
2018
)
2
,
pp. 156-174
Persistent link: https://www.econbiz.de/10011890879
Saved in:
2
Predicting season ticket holder retention using rich behavioral data
Karg, Adam
;
Tamaddoni, Ali
;
McDonald, Heath
;
Ewing, Michael
- In:
Journal of sport management : the official journal of …
35
(
2021
)
5
,
pp. 426-439
Persistent link: https://www.econbiz.de/10012651050
Saved in:
3
Built to last : relationship quality management for season ticket holders
Lee, Mi Ae
;
Kunkel, Thilo
;
Funk, Daniel C.
;
Karg, Adam
; …
- In:
European Sport management quarterly : ESMQ
20
(
2020
)
3
,
pp. 364-384
Persistent link: https://www.econbiz.de/10012256487
Saved in:
4
Predicting which season ticket holders will renew oand which will not
McDonald, Heath
;
Karg, Adam J.
;
Leckie, Civilai
- In:
European Sport management quarterly : ESMQ
14
(
2014
)
5
,
pp. 503-520
Persistent link: https://www.econbiz.de/10010482285
Saved in:
5
CSR, relationship quality, loyalty and psychological connection in sports
Nyadzayo, Munyaradzi W.
;
Leckie, Civilai
;
McDonald, Heath
- In:
Marketing intelligence & planning
34
(
2016
)
6
,
pp. 883-898
Persistent link: https://www.econbiz.de/10011572260
Saved in:
6
The factors influencing churn rates among season ticket holders : an empirical analysis
McDonald, Heath
- In:
Journal of sport management : the official journal of …
24
(
2010
)
6
,
pp. 676-701
Persistent link: https://www.econbiz.de/10008825838
Saved in:
7
Exploring sport brand double jeopardy : the link between team market share and attitudinal loyalty
Doyle, Jason P.
;
Filo, Kevin
;
McDonald, Heath
;
Funk, …
- In:
Sport management review
16
(
2013
)
3
,
pp. 285-297
Persistent link: https://www.econbiz.de/10009787479
Saved in:
8
The development and change of brand associations and their influence on team loyalty over time
Kunkel, Thilo
;
Doyle, Jason P.
;
Funk, Daniel C.
;
Du, James
- In:
Journal of sport management : the official journal of …
30
(
2016
)
2
,
pp. 117-134
Persistent link: https://www.econbiz.de/10011489217
Saved in:
9
The uniqueness of sport : testing against marketing's empirical laws
Baker, Bradley J.
;
McDonald, Heath
;
Funk, Daniel C.
- In:
Sport management review
19
(
2016
)
4
,
pp. 378-390
Persistent link: https://www.econbiz.de/10011566663
Saved in:
10
Managing co-creation in professional sports : the antecedents and consequences of ritualized spectator behavior
McDonald, Heath
;
Karg, Adam J.
- In:
Sport management review
17
(
2014
)
3
,
pp. 292-309
Persistent link: https://www.econbiz.de/10010401077
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