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~subject:"Relationship marketing"
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Relationship marketing
Konsumentenverhalten
78,997
Consumer behaviour
78,565
Prognoseverfahren
40,781
Forecasting model
39,788
Beziehungsmarketing
25,125
Theorie
24,376
Theory
23,955
USA
9,006
United States
8,681
Markenführung
7,973
Brand management
7,969
Schätzung
7,752
Kundenzufriedenheit
7,707
Customer satisfaction
7,700
Estimation
7,529
Deutschland
7,514
Germany
7,011
Markenimage
6,840
Brand image
6,813
Prognose
6,274
Dienstleistungsqualität
6,130
Service quality
6,120
Forecast
5,988
Zeitreihenanalyse
5,846
Online-Handel
5,774
Online retailing
5,757
Time series analysis
5,694
Social Web
5,674
Social web
5,671
Online-Marketing
5,081
Internet marketing
5,042
Kapitaleinkommen
4,760
Capital income
4,744
Einzelhandel
4,642
Retail trade
4,555
Electronic Commerce
4,496
Brand
4,374
Markenartikel
4,365
E-commerce
4,341
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Bruhn, Manfred
112
Homburg, Christian
108
Kumar, V.
80
Huber, Frank
55
Verhoef, Peter C.
55
Han, Heesup
53
Herrmann, Andreas
49
Hollebeek, Linda D.
48
Bauer, Hans H.
46
Piller, Frank T.
46
Stauss, Bernd
44
Krafft, Manfred
43
Palmatier, Robert W.
40
Gil Saura, Irene
37
Mattila, Anna S.
37
Stock-Homburg, Ruth
34
Hippner, Hajo
33
Smith, Alan D.
33
Van den Poel, Dirk
32
Wiedmann, Klaus-Peter
32
Wilde, Klaus D.
32
Mittal, Vikas
31
Thaichon, Park
31
Neslin, Scott A.
30
Prentice, Catherine
30
Reichwald, Ralf
30
Svensson, Göran
30
Töpfer, Armin
29
Evanschitzky, Heiner
28
Georgi, Dominik
28
Grewal, Dhruv
28
Loureiro, Sandra Maria Correia
28
Matzler, Kurt
28
Reinartz, Werner J.
28
Eggert, Andreas
27
Sheth, Jagdish N.
27
Walsh, Gianfranco
27
Grönroos, Christian
26
Kleinaltenkamp, Michael
26
Agnihotri, Raj
25
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Springer Fachmedien Wiesbaden
60
IGI Global
17
National Bureau of Economic Research
11
American Marketing Association
10
Université Paris-Dauphine (Paris IX)
10
Books on Demand GmbH <Norderstedt>
8
Verlag Dr. Kovač
7
Fördergesellschaft Marketing an der Universität Augsburg
6
Harvard Graduate School of Business Administration
6
Haufe-Lexware GmbH & Co. KG
6
Universität St. Gallen
6
AMACOM
5
Information Resources Management Association
5
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
5
Springer-Verlag GmbH
5
Universität Mannheim
5
Verlag Franz Vahlen
5
Erich-Schmidt-Verlag <Berlin>
4
Fachhochschule Reutlingen / European School of Business
4
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
4
Technische Universität Dresden
4
Wiley-VCH
4
Edward Elgar Publishing
3
Erasmus Research Institute of Management
3
Eric Cuvillier <Firma>
3
Friedrich-Schiller-Universität Jena
3
Institut für Marktorientierte Unternehmensführung Mannheim
3
Logos Verlag Berlin
3
Nomos Verlagsgesellschaft
3
RWTH Aachen
3
Shaker Verlag
3
Svenska Handelshögskolan <Helsinki>
3
Thüringen / Landesregierung
3
USA / General Accounting Office
3
Völkerbund / Sub-Committee of Experts for the Unification of Customs Tariff Nomenclature
3
W. Kohlhammer GmbH
3
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
3
Arbeitsmarktservice Österreich
2
Bundesverband des Deutschen Textil-Einzelhandels
2
Bundesvereinigung Logistik
2
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Journal of business research : JBR
649
Journal of retailing and consumer services
583
Industrial marketing management : the international journal for industrial and high-tech firms
406
International journal of hospitality management
280
SpringerLink / Bücher
256
The journal of services marketing
225
The journal of business & industrial marketing
195
The service industries journal
185
Journal of strategic marketing
169
Journal of the Academy of Marketing Science
165
International journal of electronic customer relationship management : IJECRM
140
Journal of marketing
124
International journal of contemporary hospitality management
120
Journal of travel and tourism marketing
118
Journal of service research : JSR
117
Journal of hospitality marketing & management
115
The journal of product & brand management
111
Tourism management : research, policies, practice
108
Asia Pacific journal of marketing and logistics
107
Journal of service management
106
Journal of retailing
104
Cogent business & management
102
Gabler Edition Wissenschaft
102
The journal of brand management : an international journal
101
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
100
Psychology & marketing
100
Marketing intelligence & planning
99
European journal of marketing : EJM
95
Services marketing quarterly
92
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
86
The international journal of bank marketing : IJBM
85
Journal of marketing management : MM
82
Service business
80
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
78
The international review of retail, distribution and consumer research
73
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
72
Journal of financial services marketing : JFSM
70
Business horizons
69
Springer eBook Collection / Business and Economics
69
International journal of retail & distribution management
68
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Source
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ECONIS (ZBW)
24,964
USB Cologne (EcoSocSci)
53
RePEc
38
BASE
32
EconStor
10
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1
A cross-cohort changepoint model for customer-base analysis
Gopalakrishnan, Arun
;
Bradlow, Eric T.
;
Fader, Peter
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
2
,
pp. 195-213
Persistent link: https://www.econbiz.de/10011672435
Saved in:
2
Essays on digital marketing strategies : an analytical investigation
Gecer, Gökhan
-
2021
Persistent link: https://www.econbiz.de/10012799160
Saved in:
3
The role of lifetime activity cues in customer base analysis
Hoppe, Daniel
;
Wagner, Udo
- In:
Journal of business research : JBR
67
(
2014
)
5
,
pp. 983-989
Persistent link: https://www.econbiz.de/10010364062
Saved in:
4
When is the best time to reactivate your inactive customers?
Ma, Shaohui
;
Tan, Hui
;
Fang, Shu
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
1
,
pp. 81-98
Persistent link: https://www.econbiz.de/10010490144
Saved in:
5
Predicting customer churn from valuable B2B customers in the logistics industry : a case study
Chen, Kuanchin
;
Hu, Ya-Han
;
Hsieh, Yi-Cheng
- In:
Information systems and e-business management : ISeB
13
(
2015
)
3
,
pp. 475-494
Persistent link: https://www.econbiz.de/10011373599
Saved in:
6
Improving customer profit predictions with customer mindset metrics through multiple overimputation
Venkatesan, Rajkumar
;
Bleier, Alexander
;
Reinartz, Werner J.
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
5
,
pp. 771-794
Persistent link: https://www.econbiz.de/10012107317
Saved in:
7
Predictive performance of customer lifetime value models in e-commerce and the use of non-financial data
Jasek, Pavel
;
Vrana, Lenka
;
Sperkova, Lucie
;
Smutny, Zdenek
- In:
Prague economic papers : a bimonthly journal of …
28
(
2019
)
6
,
pp. 648-669
Persistent link: https://www.econbiz.de/10012158799
Saved in:
8
Understanding consumer behavior during and after a Pandemic : implications for customer lifetime value prediction models
Tudoran, Ana Alina
;
Thomsen, Charlotte Hjerrild
; …
- In:
Journal of business research : JBR
174
(
2024
),
pp. 1-19
Persistent link: https://www.econbiz.de/10014548015
Saved in:
9
The role of time-varying contextual factors in latent Attrition models for customer base analysis
Bachmann, Patrick
;
Meierer, Markus
;
Näf, Jeffrey
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
4
,
pp. 783-809
Persistent link: https://www.econbiz.de/10012623449
Saved in:
10
Creating enduring customer value
Kumar, V.
;
Reinartz, Werner J.
- In:
Journal of marketing
80
(
2016
)
6
,
pp. 36-68
Persistent link: https://www.econbiz.de/10011621576
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