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~subject:"Relationship marketing"
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Relationship marketing
Consumer behaviour
81,923
Konsumentenverhalten
79,444
Children
18,622
Kinder
18,302
Brand management
17,495
Markenführung
17,081
Werbung
13,781
Theorie
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Theory
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9,547
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9,105
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7,977
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7,834
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6,500
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6,008
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5,980
Customer satisfaction
5,743
Werbewirkung
5,723
Social Web
5,690
Social web
5,685
Advertising effects
5,627
Kundenzufriedenheit
5,571
Online-Handel
5,500
Online retailing
5,488
Mütter
4,991
Mothers
4,823
Einzelhandel
4,529
Service quality
4,457
Retail trade
4,442
Dienstleistungsqualität
4,407
Gesundheit
4,375
Health
4,313
Marketingmanagement
3,943
Marketing management
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Han, Heesup
41
Hollebeek, Linda D.
33
Huber, Frank
29
Mattila, Anna S.
29
Verhoef, Peter C.
29
Loureiro, Sandra Maria Correia
26
Kumar, V.
25
Rather, Raouf Ahmad
22
Klaus, Philipp
19
Prentice, Catherine
19
Bang, Nguyen
18
Gil Saura, Irene
18
Herrmann, Andreas
18
Khan, Imran
18
Neslin, Scott A.
18
Ahn, Jiseon
17
Lemon, Katherine N.
17
Mittal, Vikas
17
Usman, Osly
17
Kumar, Vikas
16
Foscht, Thomas
15
Fournier, Susan
15
Grewal, Dhruv
15
Hyun, Sunghyup Sean
15
Japutra, Arnold
15
Quach, Sara
15
Schramm-Klein, Hanna
15
Sesé, F. Javier
15
So, Kevin Kam Fung
15
Swoboda, Bernhard
15
Wangenheim, Florian von
15
Wong, IpKin Anthony
15
Balaji, M. S.
14
Evanschitzky, Heiner
14
Gustafsson, Anders
14
Karjaluoto, Heikki
14
Rahman, Zillur
14
Sreejesh, S.
14
Veloutsou, Cleopatra
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Aksoy, Lerzan
13
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Springer Fachmedien Wiesbaden
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American Marketing Association
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IGI Global
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Völkerbund / Sub-Committee of Experts for the Unification of Customs Tariff Nomenclature
3
De Gruyter Oldenbourg
2
Friedrich-Schiller-Universität Jena
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Gesellschaft zur Erforschung des Markenwesens
2
Springer-Verlag GmbH
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Universität Mannheim
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A. C. Nielsen Company <Chicago-Schaumburg, Ill.>
1
A. C. Nielsen Company <Northbrook, Ill.>
1
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2024, Online>
1
AMA Winter Academic Conference <2024, Saint Pete Beach, Fla.>
1
Bertelsmann Stiftung
1
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1
Deutschland / Bundeswehr / Universität Hamburg
1
Edward Elgar Publishing
1
European Marketing Academy
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Fraunhofer-Informationszentrum Raum und Bau
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Fördergesellschaft Marketing an der Universität Augsburg
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Gesellschaft für Ökologische Kommunikation mbH
1
GfK Nürnberg, Gesellschaft für Konsum-, Markt- und Absatzforschung
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Haufe-Lexware GmbH & Co. KG
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Helmut-Schmidt-Universität
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ICORIA <17., 2018, Valencia>
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Intergovernmental Maritime Consultative Organization
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Internationale und Interdisziplinäre Jahrestagung des Forschungsnetzwerks Europäische Kulturen in der Wirtschaftskommunikation <19., 2019, Wien>
1
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1
Landesanstalt für Medien Nordrhein-Westfalen
1
Leipziger Universitätsverlag GmbH
1
Logos Verlag Berlin
1
Manz'sche Verlags- und Universitätsbuchhandlung
1
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Journal of retailing and consumer services
467
Journal of business research : JBR
383
International journal of hospitality management
167
The journal of services marketing
121
The journal of product & brand management
109
The journal of brand management : an international journal
102
Journal of hospitality marketing & management
79
Cogent business & management
78
Journal of the Academy of Marketing Science
78
Psychology & marketing
78
Industrial marketing management : the international journal for industrial and high-tech firms
74
International journal of contemporary hospitality management
72
Journal of strategic marketing
72
Journal of travel and tourism marketing
72
Asia Pacific journal of marketing and logistics
71
SpringerLink / Bücher
69
Journal of retailing
68
The service industries journal
68
Marketing intelligence & planning
59
Journal of service management
58
European journal of marketing : EJM
57
Journal of marketing
57
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
55
The international review of retail, distribution and consumer research
54
Journal of service research : JSR
49
Services marketing quarterly
49
International journal of internet marketing and advertising : IJIMA
48
International journal of retail & distribution management
48
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
48
Tourism management : research, policies, practice
48
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
45
The international journal of bank marketing : IJBM
43
International journal of retail and distribution management
42
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
41
Service business
41
International journal of electronic marketing and retailing : IJEMR
40
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
40
Business horizons
37
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
37
The journal of business & industrial marketing
37
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ECONIS (ZBW)
9,532
Other ZBW resources
52
USB Cologne (EcoSocSci)
5
BASE
1
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1
Evaluating the millennial
mothers
' relationship building process with baby care brands across two emerging economies
Sahoo, Debajani
;
Mishrab, Aditya Shankar
;
Reddy, Hima …
- In:
Journal of Indian business research
16
(
2024
)
2
,
pp. 223-243
Persistent link: https://www.econbiz.de/10014540234
Saved in:
2
The impact of social media
advertising
on purchase intention : the mediation role of consumer
brand
engagement
Weeraporn Supotthamjaree
;
Preeda Srinaruewan
- In:
International journal of internet marketing and …
15
(
2021
)
5/6
,
pp. 498-526
Persistent link: https://www.econbiz.de/10012670713
Saved in:
3
Advertising
versus invertising : the influence of social media B2C efforts on consumer attitudes and
brand
relationships
Bóveda-Lambie, Adriana M.
;
Hair, Neil
- In:
Online consumer behavior : theory and research in …
,
(pp. 209-236)
.
2012
Persistent link: https://www.econbiz.de/10009567792
Saved in:
4
Antecedents and financial impacts of building
brand
love
Nguyen, Hang T.
;
Feng, Hui
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
3
,
pp. 572-592
Persistent link: https://www.econbiz.de/10012939485
Saved in:
5
The impact of Hspanic-targeted
advertising
on consumers'
brand
love in services
Madadi, Rozbeh
;
Torres, Ivonne M.
;
Fazli-Salehi, Reza
; …
- In:
Journal of international consumer marketing
33
(
2021
)
2
,
pp. 137-158
Persistent link: https://www.econbiz.de/10012483607
Saved in:
6
Young consumer-
brand
relationship building potential using digital marketing
Confos, Nicolla
;
Davis, Teresa
- In:
European journal of marketing : EJM
50
(
2016
)
11
,
pp. 1993-2017
Persistent link: https://www.econbiz.de/10011641452
Saved in:
7
Brand
communications and customer equity : the mediating role of
brand
knowledge and word of mouth ads
Moradi, Kianoosh
;
Bahreinizad, Manizheh
;
Esmaeilpour, Majid
- In:
The Romanian economic journal : REJ
23
(
2020
)
78
,
pp. 117-133
Persistent link: https://www.econbiz.de/10012595460
Saved in:
8
This ad's for you : how personalized SNS advertisements affect the consumer-
brand
relationship
Tran, Trang
;
Sen, Sandipan
;
Van Steenburg, Eric
- In:
Journal of consumer marketing
40
(
2023
)
4
,
pp. 458-469
Persistent link: https://www.econbiz.de/10014276012
Saved in:
9
Can personalised prosocial ads be harnessed for
brand
equity enhancement?
Heidari, Setareh
;
Nasiri, Sepideh
;
Rahmani, Donya
; …
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 305-327
Persistent link: https://www.econbiz.de/10014442616
Saved in:
10
The new
advertising
: branding, content, and consumer relationships in the data-driven social media era
Brown, Ruth E.
(
ed.
);
Jones, Valerie K.
(
ed.
); …
-
2016
Volume 1. Traditional
advertising
transformed. - Volume 2. New media, new uses, new metrics …
Persistent link: https://www.econbiz.de/10014387856
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