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~subject:"Relationship marketing"
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Relationship marketing
Consumer behaviour
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19,997
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17,312
Theory
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4,722
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4,406
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4,396
Dienstleistungsqualität
4,387
Brand
4,260
Markenartikel
4,250
Einzelhandel
4,144
Retail trade
4,103
Emotion
4,078
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3,603
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Han, Heesup
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Herrmann, Andreas
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14
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14
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14
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Sesé, F. Javier
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Das, Gopal
13
Evanschitzky, Heiner
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13
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A. C. Nielsen Company <Northbrook, Ill.>
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AMA Summer Academic Conference <2021, Online>
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AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
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AMA Winter Academic Conference <2020, San Diego, Calif.>
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AMA Winter Academic Conference <2024, Online>
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AMA Winter Academic Conference <2024, Saint Pete Beach, Fla.>
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Bertelsmann Stiftung
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Edward Elgar Publishing
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GfK Nürnberg, Gesellschaft für Konsum-, Markt- und Absatzforschung
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Society for Consumer Psychology.
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Journal of retailing and consumer services
461
Journal of business research : JBR
362
International journal of hospitality management
165
The journal of services marketing
120
The journal of product & brand management
97
Journal of the Academy of Marketing Science
86
The journal of brand management : an international journal
83
Psychology & marketing
76
Cogent business & management
74
Journal of hospitality marketing & management
73
International journal of contemporary hospitality management
70
Asia Pacific journal of marketing and logistics
69
Journal of travel and tourism marketing
69
Journal of retailing
67
Journal of strategic marketing
65
The service industries journal
65
Industrial marketing management : the international journal for industrial and high-tech firms
64
Journal of service management
57
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
55
The international review of retail, distribution and consumer research
54
European journal of marketing : EJM
52
Journal of marketing
52
Marketing intelligence & planning
51
Services marketing quarterly
50
Journal of service research : JSR
49
International journal of retail & distribution management
48
Tourism management : research, policies, practice
48
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
47
SpringerLink / Bücher
45
International journal of internet marketing and advertising : IJIMA
44
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
42
International journal of retail and distribution management
42
Service business
42
The international journal of bank marketing : IJBM
42
International journal of electronic marketing and retailing : IJEMR
38
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
37
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
37
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
36
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
35
International journal of consumer studies
33
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ECONIS (ZBW)
8,897
Other ZBW resources
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BASE
1
USB Cologne (EcoSocSci)
1
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1
Congruence in communication and customer booking
decision
: a cognitive heuristic perspective
Wang, Hongli
;
Liang, Cuiqi
;
Zhu, Yunxia
;
Zhou, Mengnan
- In:
International journal of business communication : IJBC …
61
(
2024
)
3
,
pp. 703-721
Persistent link: https://www.econbiz.de/10014635905
Saved in:
2
Mapping customer journeys in multichannel
decision
-making
Wolny, Julia
;
Charoensuksai, Nipawan
- In:
Journal of direct, data and digital marketing practice …
15
(
2013/14
)
4
,
pp. 317-326
Persistent link: https://www.econbiz.de/10010385967
Saved in:
3
Digital customization of consumer investments in multiple funds : virtual integration improves risk-return decisions
Lim, Sesil
;
Donkers, Bas
;
Dijl, Patrick van
;
Dellaert, …
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
4
,
pp. 723-742
Persistent link: https://www.econbiz.de/10012587398
Saved in:
4
Online customer engagement through blogs in India
Verma, Sanjeev
- In:
Journal of internet commerce
13
(
2014
)
1/4
,
pp. 282-301
Persistent link: https://www.econbiz.de/10010474776
Saved in:
5
How customer experience management reconciles strategy differences between East and West
Bolton, Ruth N.
;
Gustafsson, Anders
;
Tarasi, Crina O.
; …
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
3
,
pp. 273-295
Persistent link: https://www.econbiz.de/10012549083
Saved in:
6
What drives retailer loyalty? : a meta-analysis of the role of cognitive, affective, and social factors across five decades
Liu-Thompkins, Yuping
;
Khoshghadam, Leila
;
Shoushtari, …
- In:
Journal of retailing
98
(
2022
)
1
,
pp. 92-110
Persistent link: https://www.econbiz.de/10013207543
Saved in:
7
The transformation of value and evolution of customer experience : an exploration of the typologies, facets and significance
Tandon, Anushree
;
Tripathi, Vibhuti
;
Gupta, Ashish
- In:
International journal of Indian culture and business …
8
(
2014
)
4
,
pp. 425-441
Persistent link: https://www.econbiz.de/10011282823
Saved in:
8
Loyalty programs in emerging and developed markets : the impact of cultural values on loyalty program choice
Thompson, Frauke Mattison
;
Chmura, Thorsten
- In:
Journal of international marketing
23
(
2015
)
3
,
pp. 87-103
Persistent link: https://www.econbiz.de/10011341896
Saved in:
9
Supplier representative activities and customer perceived value in complex industrial solutions
Prior, Daniel D.
- In:
Industrial marketing management : the international …
42
(
2013
)
8
,
pp. 1192-1201
Persistent link: https://www.econbiz.de/10010227781
Saved in:
10
Subsistence consumer-merchant marketplace deviance in marketing systems : antecedents, implications, and recommendations
Upadhyaya, Shikha
;
Vann, Richard J.
;
Camacho, Sonia
; …
- In:
Journal of macromarketing : examining the interactions …
34
(
2014
)
2
,
pp. 145-159
Persistent link: https://www.econbiz.de/10010379884
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