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~subject:"Relationship marketing"
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Relationship marketing
Consumer behaviour
82,001
Konsumentenverhalten
79,521
Electronic Commerce
23,631
E-commerce
21,016
Einzelhandel
17,671
Brand management
17,500
Markenführung
17,086
Marketingmanagement
16,946
Marketing management
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Theorie
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Theory
15,391
Retail trade
15,070
Online-Marketing
12,947
Internet marketing
12,837
Beziehungsmarketing
12,581
Brand image
11,047
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10,930
Deutschland
10,775
Social Web
9,666
Social web
9,659
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9,364
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9,149
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9,097
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9,074
USA
8,985
United States
8,527
Brand
8,109
Internet
7,094
Marketing
6,988
Customer satisfaction
6,538
Kundenzufriedenheit
6,324
Werbewirkung
5,286
Advertising effects
5,216
Service quality
5,102
Dienstleistungsqualität
5,043
Werbung
4,937
Vertriebsweg
4,892
Distribution channel
4,888
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Han, Heesup
42
Kumar, V.
42
Hollebeek, Linda D.
36
Verhoef, Peter C.
35
Huber, Frank
31
Mattila, Anna S.
30
Bruhn, Manfred
28
Gil Saura, Irene
27
Loureiro, Sandra Maria Correia
27
Homburg, Christian
25
Neslin, Scott A.
25
Bauer, Hans H.
23
Grewal, Dhruv
23
Herrmann, Andreas
23
Rather, Raouf Ahmad
22
Bang, Nguyen
20
Klaus, Philipp
20
Prentice, Catherine
20
Quach, Sara
20
Thaichon, Park
20
Karjaluoto, Heikki
19
Khan, Imran
19
Piller, Frank T.
19
Ahn, Jiseon
18
Kumar, Vikas
18
Lemon, Katherine N.
18
Harrigan, Paul
17
Hyun, Sunghyup Sean
17
Malthouse, Edward C.
17
Mittal, Vikas
17
Swoboda, Bernhard
17
Usman, Osly
17
Vrontis, Demetris
17
Balaji, M. S.
16
Foscht, Thomas
16
Rahman, Zillur
16
Roy, Sanjit
16
Schramm-Klein, Hanna
16
Schumann, Jan Hendrik
16
So, Kevin Kam Fung
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Springer Fachmedien Wiesbaden
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IGI Global
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American Marketing Association
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Völkerbund / Sub-Committee of Experts for the Unification of Customs Tariff Nomenclature
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AMACOM
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Bundesvereinigung Logistik
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De Gruyter Oldenbourg
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Erich-Schmidt-Verlag <Berlin>
2
Friedrich-Schiller-Universität Jena
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Fördergesellschaft Marketing an der Universität Augsburg
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Gesellschaft zur Erforschung des Markenwesens
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Harvard Graduate School of Business Administration
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Kompetenzschwerpunkt E-Business
2
National Bureau of Economic Research
2
NetLibrary, Inc
2
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
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Springer-Verlag GmbH
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Universität Mannheim
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marketing-Börse GmbH
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A. C. Nielsen Company <Chicago-Schaumburg, Ill.>
1
A. C. Nielsen Company <Northbrook, Ill.>
1
AMA Summer Academic Conference <2018, Boston, Mass.>
1
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
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AMA Winter Academic Conference <2020, San Diego, Calif.>
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AMA Winter Academic Conference <2024, Online>
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AMA Winter Academic Conference <2024, Saint Pete Beach, Fla.>
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Arthur D. Little International Inc. <Wiesbaden>
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Bundesverband des Deutschen Textil-Einzelhandels
1
Business Information Centre <Toronto>
1
Chartered Institute of Marketing
1
Cranfield School of Management
1
Customs Co-operation Council
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Journal of retailing and consumer services
507
Journal of business research : JBR
440
International journal of hospitality management
178
Industrial marketing management : the international journal for industrial and high-tech firms
156
The journal of services marketing
130
The journal of product & brand management
110
Journal of strategic marketing
105
The journal of brand management : an international journal
105
SpringerLink / Bücher
100
Journal of the Academy of Marketing Science
99
Journal of retailing
88
Cogent business & management
87
The service industries journal
86
Asia Pacific journal of marketing and logistics
82
Psychology & marketing
82
Journal of hospitality marketing & management
81
Journal of travel and tourism marketing
80
International journal of contemporary hospitality management
76
International journal of electronic customer relationship management : IJECRM
70
The journal of business & industrial marketing
70
Marketing intelligence & planning
68
European journal of marketing : EJM
67
Journal of marketing
66
The international review of retail, distribution and consumer research
66
Journal of service management
65
International journal of retail & distribution management
63
International journal of internet marketing and advertising : IJIMA
60
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
58
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
58
Tourism management : research, policies, practice
58
Services marketing quarterly
55
Journal of service research : JSR
53
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
51
International journal of electronic marketing and retailing : IJEMR
50
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
50
Business horizons
48
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
48
International journal of retail and distribution management
46
Service business
46
Journal of marketing management : MM
45
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ECONIS (ZBW)
12,552
Other ZBW resources
80
USB Cologne (EcoSocSci)
9
BASE
1
RePEc
1
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1
Understanding loyalty in multichannel retailing : the role of
brand
trust and
brand
attachment
Frasquet Deltoro, Marta
;
Mollá Descals, Alejandro
; …
- In:
International journal of retail & distribution management
45
(
2017
)
6
,
pp. 608-625
Persistent link: https://www.econbiz.de/10011747850
Saved in:
2
The role of the
brand
in driving online loyalty for multichannel retailers
Frasquet Deltoro, Marta
;
Ruiz-Molina, María-Eugenia
; …
- In:
The international review of retail, distribution and …
25
(
2015
)
5
,
pp. 490-502
Persistent link: https://www.econbiz.de/10011534118
Saved in:
3
Illuminating the e-commerce marketing mix : framework development, marketing tool effects on online patronage, and impact of
brand
equity
Klink, Benjamin
-
2023
Persistent link: https://www.econbiz.de/10014288845
Saved in:
4
Brand
presence in digital space
Rowley, Jennifer
;
Edmundson-Bird, David
- In:
Journal of electronic commerce in organizations : the …
11
(
2013
)
1
,
pp. 63-78
Persistent link: https://www.econbiz.de/10009792126
Saved in:
5
Unlocking the link between relationship duration and product de-listing in retail channels : the role of market orientation and
brand
diffusion
Gölgeci, Ismail
;
Malagueno, Ricardo
;
Fearne, Andrew P.
- In:
Industrial marketing management : the international …
95
(
2021
),
pp. 5-16
Persistent link: https://www.econbiz.de/10012588287
Saved in:
6
Does it pay to book direct? : customers’ perceptions of online channel distributors, price, and loyalty membership on
brand
dimensions
Lee, Seung Hyun
;
Deale, Cynthia S.
;
Lee, Jaeyong
- In:
Journal of revenue and pricing management
21
(
2022
)
6
,
pp. 657-667
Persistent link: https://www.econbiz.de/10013463859
Saved in:
7
When do online consumers shop in an offline store : the moderating effects of product characteristics
Shen, Kathy Ning
;
Cai, Yuanfeng
;
Guo, Zhaoyang
- In:
Journal of marketing channels : ... distribution …
23
(
2016
)
3
,
pp. 129-145
Persistent link: https://www.econbiz.de/10011538938
Saved in:
8
Impact of customers' assessment of website attributes on e-relationship in the securities brokerage industry : a multichannel perspective
Toufaily, Elissar
;
Pons, Frank
- In:
Journal of retailing and consumer services
34
(
2017
),
pp. 58-69
Persistent link: https://www.econbiz.de/10011628994
Saved in:
9
Do channel integration efforts pay-off in terms of online and offline customer loyalty?
Frasquet Deltoro, Marta
;
Miquel, Maria-José
- In:
International journal of retail & distribution management
45
(
2017
)
7/8
,
pp. 859-873
Persistent link: https://www.econbiz.de/10011775727
Saved in:
10
Does cross-channel consistency always create
brand
loyalty in omni-channel retailing?
Liu, Ting
;
Liu, Minghao
- In:
International journal of retail and distribution management
52
(
2024
)
1
,
pp. 125-145
Persistent link: https://www.econbiz.de/10014484231
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