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Corporate communication : identity, image and reputation
Laws, Susan Marie - In: International journal of business competition and … 3 (2014) 4, pp. 344-349
Persistent link: https://www.econbiz.de/10011290179
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Interactive digital media and impact of customer attitude and technology on brand awareness : evidence from the South Asian countries
Ahmed, Rizwan Raheem; Vveinhardt, Jolita; … - In: Journal of business economics and management 18 (2017) 6, pp. 1115-1134
Persistent link: https://www.econbiz.de/10011781028
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A brand hegemony rejection explanation for digital piracy
Jütte, Espen; Olson, Erik L. - In: European journal of marketing 56 (2022) 5, pp. 1512-1531
Persistent link: https://www.econbiz.de/10013350974
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Large-scale retailers, digital media and in-store communications
Riboldazzi, Sabina; Capriello, Antonella - In: Strategic corporate communication in the digital age, (pp. 145-160). 2021
Persistent link: https://www.econbiz.de/10012491525
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Large-scale retailers, digital media and in-store communications
Riboldazzi, Sabina; Capriello, Antonella - In: Strategic corporate communication in the digital age, (pp. 145-160). 2021
Persistent link: https://www.econbiz.de/10012491561
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Recent developments in mass media : digitization and multitasking
Wilbur, Kenneth C. - 2016
Persistent link: https://www.econbiz.de/10011419949
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Networking for greater industrial productivity
Rußwurm, Siegfried - In: How to succeed in the digital age : strategies from 17 …, (pp. 233-243). 2014
Persistent link: https://www.econbiz.de/10010341214
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"We create chemistry" : the strategic development of customer interaction at BASF
Heinz, Michael - In: How to succeed in the digital age : strategies from 17 …, (pp. 219-230). 2014
Persistent link: https://www.econbiz.de/10010341221
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Customer-oriented approaches in a digitized media world : a progress report
Döpfner, Mathias - In: How to succeed in the digital age : strategies from 17 …, (pp. 165-180). 2014
Persistent link: https://www.econbiz.de/10010341229
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Is the hybrid customer for real? : the customer in the insurance industry of the future
Hofmann, Markus Oscar - In: How to succeed in the digital age : strategies from 17 …, (pp. 121-130). 2014
Persistent link: https://www.econbiz.de/10010341254