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~subject:"Relationship marketing"
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Relationship marketing
Marktforschung
12,249
Marktstruktur
9,208
Market structure
8,558
Market research
6,539
Theorie
6,157
Theory
6,039
Marketingtheorie
3,068
Marketing theory
2,951
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2,233
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2,095
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1,388
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market structure
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958
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847
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847
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820
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669
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662
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629
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555
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548
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542
Market entry
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German
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Kumar, V.
13
Sheth, Jagdish N.
11
Bruhn, Manfred
10
Herrmann, Andreas
10
Armstrong, Gary
9
Huber, Frank
9
Grönroos, Christian
8
Günter, Bernd
8
Homburg, Christian
8
Kotler, Philip
8
Albers, Sönke
7
Helm, Sabrina
7
Krafft, Manfred
7
Lusch, Robert F.
7
Vargo, Stephen L.
7
Verhoef, Peter C.
7
Bauer, Hans H.
6
Palmatier, Robert W.
6
Meyer, Anton
5
Gummerus, Johanna
4
Johnson, Michael D.
4
Matzler, Kurt
4
Müller, Stefan
4
Renner, Elke
4
Schuckel, Marcus
4
Tadajewski, Mark
4
Tyran, Jean-Robert
4
Bartikowski, Boris
3
Busser, James A.
3
Donkers, Bas
3
Ertl, Robert
3
Ferrell, Odies C.
3
Frow, Pennie
3
Hadwich, Karsten
3
Harmeling, Colleen M.
3
Helmig, Bernd
3
Kaiser, Marc-Oliver
3
Keil, Sev K.
3
Neslin, Scott A.
3
Payne, Adrian
3
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American Marketing Association
8
International Conference on Relationship Marketing <9, 2009, Berlin>
2
Universität Trier / Lehrstuhl für Marketing und Innovation
2
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMACOM
1
Cranfield School of Management
1
Deutsche Verkehrswissenschaftliche Gesellschaft
1
Edward Elgar Publishing
1
Erasmus Research Institute of Management
1
European Marketing Academy
1
Fraunhofer-Institut für Arbeitswirtschaft und Organisation
1
Harvard Graduate School of Business Administration
1
Institut für Angewandte Innovationsforschung e.V. an der Ruhr-Universität Bochum
1
Panepistēmio Kypru / Department of Economics
1
Springer International Publishing
1
Summer Educators' Conference <2013, Boston, Mass.>
1
Summer Educators' Conference <2014, San Francisco, Calif.>
1
Svenska Handelshögskolan <Helsinki>
1
Universität Freiburg <Schweiz> / Internationales Institut für Management in Telekommunikation
1
Verein Deutscher Ingenieure
1
Winter Marketing Educators' Conference <2014, Orlando, Fla.>
1
Workshop über Statistik und Verkehr <10, 2000, Heilbronn>
1
Zukunftsinstitut
1
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Industrial marketing management : the international journal for industrial and high-tech firms
17
Journal of the Academy of Marketing Science
17
SpringerLink / Bücher
14
Journal of business research : JBR
9
Gabler Edition Wissenschaft
8
Journal of marketing research : JMR
8
Legends in marketing
8
Europäische Hochschulschriften / 5
7
Gabler-Edition Wissenschaft
7
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
7
Marketing theory
7
Springer eBook Collection / Business and Economics
6
The journal of services marketing
6
European journal of marketing : EJM
5
Journal of business-to-business marketing
5
Journal of marketing
5
Journal of marketing management : MM
5
Qualitative market research : an international journal
5
AMS review : official publication of the Academy of Marketing Science
4
Journal of customer behaviour
4
Journal of retailing
4
Journal of targeting, measurement and analysis for marketing
4
Management decision : MD
4
Reihe: Marketing : MAR
4
The journal of business & industrial marketing
4
The marketing review
4
Australasian marketing journal
3
Basler Schriften zum Marketing
3
Betriebswirtschaftliche Studien
3
Conjoint measurement : methods and applications
3
Customer retention in the automotive industry : quality, satisfaction and loyalty
3
Der Markt : international journal of marketing
3
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
3
Journal of business economics : JBE
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of historical research in marketing
3
Journal of marketing analytics : JMA
3
Journal of strategic marketing
3
Kundenbindung im Handel
3
Marketing : ZFP ; journal of research and management
3
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Source
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ECONIS (ZBW)
670
BASE
1
USB Cologne (EcoSocSci)
1
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1
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1
Die Schätzung von Markentreue, Nichtkäuferanteil und Marktpotenzial aus Handelspaneldaten
Reisinger, Heribert
;
Wagner, Udo
;
Schuster, Matthias
- In:
Operations research proceedings 2002 : selected papers …
,
(pp. 127-132)
.
2003
Persistent link: https://www.econbiz.de/10001751972
Saved in:
2
Das Marktpotenzial für industrielle Maßkonfektion - eine Analyse der Konsumentenbedürfnisse in der Bekleidungsbranche
Steffen, Marion
;
Aumann, Friedrich
- In:
Textil- und Bekleidungswirtschaft im Wandel : betriebs- …
,
(pp. 99-111)
.
2001
Persistent link: https://www.econbiz.de/10001596429
Saved in:
3
Marketing information systems
Mayros, Van
;
Werner, Michael
-
1982
Persistent link: https://www.econbiz.de/10000053088
Saved in:
4
Unlocking the transformative potential of customer data in retailing
Saarijärvi, Hannu
;
Kuusela, Hannu
;
Kannan, P. K.
; …
- In:
The international review of retail, distribution and …
26
(
2016
)
3
,
pp. 225-241
Persistent link: https://www.econbiz.de/10011543275
Saved in:
5
Applied Marketing : anwendungsorientierte Marketingwissenschaft der deutschen Fachhochschulen ; mit 260 Abb. und 56 Tabellen
Kamenz, Uwe
(
ed.
)
-
2003
Persistent link: https://www.econbiz.de/10001753842
Saved in:
6
Engaging customers : AMA Winter Marketing Educators' Conference 2014 ; Orlando, Florida, USA, 21 - 23 February 2014
Hunter, Gary K.
(
contributor
); …
-
Winter Marketing Educators' Conference <2014, Orlando, Fla.>
-
2014
Persistent link: https://www.econbiz.de/10010404712
Saved in:
7
Marketing and competition in the information age : proceedings of the 28th EMAC conference, May 11 - 14, 1999, Humboldt University Berlin
Hildebrandt, Lutz
(
ed.
)
-
1999
Persistent link: https://www.econbiz.de/10001530954
Saved in:
8
Linear Mixed Models : Grundidee, Methodik und Anwendung
Landwehr, Jan R.
;
Herrmann, Andreas
;
Heitmann, Mark
- In:
Marketing : ZFP ; journal of research and management
30
(
2008
)
3
,
pp. 175-186
Persistent link: https://www.econbiz.de/10003743096
Saved in:
9
Customer-driven or driving the customer? : exploitation versus exploration
Marion, Gilles
- In:
Critical marketing : defining the field
,
(pp. 99-112)
.
2007
Persistent link: https://www.econbiz.de/10003534513
Saved in:
10
Marktorientierte Unternehmensführung : Reflexionen aus der Praxis
Lehner, Ulrich
- In:
Marktorientierte Führung im wirtschaftlichen und …
,
(pp. 31-45)
.
2007
Persistent link: https://www.econbiz.de/10003584375
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