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~subject:"Relationship marketing"
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Relationship marketing
Konsumentenverhalten
78,408
Consumer behaviour
78,399
Theorie
8,728
Theory
8,726
Beziehungsmarketing
8,661
Brand management
7,282
Markenführung
7,281
Markenimage
6,481
Brand image
6,469
Online retailing
5,354
Online-Handel
5,352
Customer satisfaction
5,328
Kundenzufriedenheit
5,327
Social Web
4,506
Social web
4,506
USA
4,434
United States
4,383
Online-Marketing
4,295
Internet marketing
4,286
Dienstleistungsqualität
4,235
Service quality
4,235
Brand
4,187
Markenartikel
4,144
Einzelhandel
4,018
Retail trade
3,982
Deutschland
3,497
Werbewirkung
3,496
Advertising effects
3,487
Germany
3,460
Electronic Commerce
3,425
E-commerce
3,368
Experiment
3,268
Emotion
3,114
Advertising
2,828
Werbung
2,822
Private consumption
2,792
Privater Konsum
2,791
Preismanagement
2,705
Pricing strategy
2,704
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All
Undetermined
4,389
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1,420
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7,203
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1,457
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3
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1
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Graue Literatur
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Non-commercial literature
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Arbeitspapier
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Konferenzbeitrag
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Sammelwerk
73
Aufsatzsammlung
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Case study
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Fallstudie
19
Bibliografie enthalten
17
Bibliography included
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Lehrbuch
15
Konferenzschrift
14
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13
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13
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12
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9
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447
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Author
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Han, Heesup
40
Hollebeek, Linda D.
31
Mattila, Anna S.
28
Verhoef, Peter C.
26
Kumar, V.
24
Loureiro, Sandra Maria Correia
22
Huber, Frank
20
Klaus, Philipp
19
Prentice, Catherine
19
Bang, Nguyen
18
Rather, Raouf Ahmad
18
Usman, Osly
17
Ahn, Jiseon
16
Gil Saura, Irene
15
Grewal, Dhruv
15
Herrmann, Andreas
15
Khan, Imran
15
Lemon, Katherine N.
15
Mittal, Vikas
15
Schramm-Klein, Hanna
15
So, Kevin Kam Fung
15
Swoboda, Bernhard
15
Wangenheim, Florian von
15
Wong, IpKin Anthony
15
Balaji, M. S.
14
Foscht, Thomas
14
Gustafsson, Anders
14
Hyun, Sunghyup Sean
14
Japutra, Arnold
14
Quach, Sara
14
Sesé, F. Javier
14
Das, Gopal
13
Evanschitzky, Heiner
13
McDonald, Heath
13
Rahman, Zillur
13
Sreejesh, S.
13
Tanford, Sarah
13
Veloutsou, Cleopatra
13
Aksoy, Lerzan
12
Bilgihan, Anil
12
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American Marketing Association
8
Springer Fachmedien Wiesbaden
7
IGI Global
3
Völkerbund / Sub-Committee of Experts for the Unification of Customs Tariff Nomenclature
3
Springer-Verlag GmbH
2
A. C. Nielsen Company <Chicago-Schaumburg, Ill.>
1
A. C. Nielsen Company <Northbrook, Ill.>
1
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
Bertelsmann Stiftung
1
Customs Co-operation Council
1
Deutschland / Bundeswehr / Universität Hamburg
1
Edward Elgar Publishing
1
European Marketing Academy
1
Fraunhofer-Informationszentrum Raum und Bau
1
Friedrich-Schiller-Universität Jena
1
Gesellschaft für Ökologische Kommunikation mbH
1
GfK Nürnberg, Gesellschaft für Konsum-, Markt- und Absatzforschung
1
Graduate School of Business Administration
1
Haufe-Lexware GmbH & Co. KG
1
INSEAD
1
Institut für Markt- und Distributionsforschung <Köln>
1
Intergovernmental Maritime Consultative Organization
1
Kanada / Department of Industry, Trade and Commerce
1
Lithuanian University of Agriculture
1
Logos Verlag Berlin
1
MultiPart Garantie AG
1
MultiPart Garantie AG <Ringsheim>
1
NetLibrary, Inc
1
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
1
Society for Consumer Psychology.
1
Summer Educators' Conference <2013, Boston, Mass.>
1
Summer Educators' Conference <2014, San Francisco, Calif.>
1
Technische Universität Dresden
1
United Nations
1
Universität Greifswald
1
Universität Mannheim
1
Winter Marketing Educators' Conference <2014, Orlando, Fla.>
1
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Published in...
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Journal of retailing and consumer services
459
Journal of business research : JBR
358
International journal of hospitality management
164
The journal of services marketing
116
The journal of product & brand management
97
The journal of brand management : an international journal
77
Journal of the Academy of Marketing Science
76
Psychology & marketing
75
Cogent business & management
74
Journal of hospitality marketing & management
73
Asia Pacific journal of marketing and logistics
68
International journal of contemporary hospitality management
68
Journal of travel and tourism marketing
68
Journal of retailing
66
Journal of strategic marketing
65
The service industries journal
64
Industrial marketing management : the international journal for industrial and high-tech firms
58
Journal of service management
55
The international review of retail, distribution and consumer research
54
Journal of marketing
51
Marketing intelligence & planning
51
European journal of marketing : EJM
50
Journal of service research : JSR
49
Services marketing quarterly
49
International journal of retail & distribution management
48
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
48
Tourism management : research, policies, practice
47
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
46
International journal of internet marketing and advertising : IJIMA
44
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
42
International journal of retail and distribution management
42
The international journal of bank marketing : IJBM
41
Service business
40
International journal of electronic marketing and retailing : IJEMR
38
SpringerLink / Bücher
38
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
36
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
36
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
36
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
35
International journal of consumer studies
32
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Source
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ECONIS (ZBW)
8,660
BASE
3
USB Cologne (EcoSocSci)
1
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1
Does customer satisfaction on product quality illustrates loyalty of agricultural product?
Sadeli, Agriani H.
;
Utami, Hesty N.
;
Rahmanissa, Rayi
- In:
International journal of applied business and economic …
14
(
2016
)
1
,
pp. 223-232
Persistent link: https://www.econbiz.de/10011547456
Saved in:
2
The social servicescape : a multidimensional operationalization
Line, Nathaniel D.
;
Hanks, Lydia
- In:
Journal of hospitality & tourism research : JHTR ; the …
43
(
2019
)
2
,
pp. 167-187
Persistent link: https://www.econbiz.de/10011997254
Saved in:
3
Ethical and managerial aspects of social network advertisement
Smith, Alan D.
;
Offodile, O. Felix
- In:
Journal of electronic commerce in organizations : the …
14
(
2016
)
4
,
pp. 28-51
Persistent link: https://www.econbiz.de/10011591109
Saved in:
4
Consumer awareness, ethnocentrism and loyalty : an integrative model
Makanyeza, Charles
- In:
Journal of international consumer marketing
27
(
2015
)
2
,
pp. 167-183
Persistent link: https://www.econbiz.de/10010513828
Saved in:
5
Relationships among customer satisfaction, delight, and loyalty in the hospitality industry
Kim, Mi Ran
;
Vogt, Christine
;
Knutson, Bonnie J.
- In:
Journal of hospitality & tourism research : JHTR ; the …
39
(
2015
)
2
,
pp. 170-197
Persistent link: https://www.econbiz.de/10011282980
Saved in:
6
Team identity, supporter club identity, and fan relationships : a brand community network analysis of a soccer supporters club
Katz, Matthew
;
Baker, Thomas A., III.
;
Du, Hui
- In:
Journal of sport management : the official journal of …
34
(
2020
)
1
,
pp. 9-21
Persistent link: https://www.econbiz.de/10012173429
Saved in:
7
Whose voice do we hear in the marketplace? : evidence from consumer complaining behavior
Raval, Devesh
- In:
Marketing science : the marketing journal of the …
39
(
2020
)
1
,
pp. 168-187
Persistent link: https://www.econbiz.de/10012183082
Saved in:
8
Building consumer-brand relationships through brand experience and brand identification
Kumar, Vikas
;
Kaushik, Arun Kumar
- In:
Journal of strategic marketing
28
(
2020
)
1
,
pp. 39-59
Persistent link: https://www.econbiz.de/10012202793
Saved in:
9
The Internet as an important tool in the tourism industry and its use in customer service
Tzioras, Nikolaos
- In:
Expert journal of marketing
6
(
2018
)
2
,
pp. 74-80
Persistent link: https://www.econbiz.de/10012217259
Saved in:
10
Marketing strategy: tool to increase customer satisfaction case study of Romanian company in furniture products
Isac, Nicoleta
;
Badshah, Waqar
- In:
Romanian economic and business review
14
(
2019
)
1
,
pp. 27-37
Persistent link: https://www.econbiz.de/10012167421
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