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~subject:"Relationship marketing"
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Relationship marketing
Konsumentenverhalten
79,072
Consumer behaviour
78,639
Schweden
42,511
Sweden
25,889
Theorie
13,310
Theory
13,025
Willingness to pay
10,450
Zahlungsbereitschaftsanalyse
9,878
Beziehungsmarketing
8,829
Markenführung
7,620
Brand management
7,617
USA
7,208
Deutschland
7,140
United States
6,779
Markenimage
6,610
Brand image
6,579
Germany
6,260
Kundenzufriedenheit
5,423
Customer satisfaction
5,419
Online-Handel
5,419
Online retailing
5,406
Experiment
4,841
Social Web
4,625
Social web
4,622
Markenartikel
4,515
Brand
4,497
Dienstleistungsqualität
4,427
Service quality
4,423
Einzelhandel
4,368
Online-Marketing
4,365
Internet marketing
4,342
Retail trade
4,232
Großbritannien
3,924
Electronic Commerce
3,589
Werbewirkung
3,567
Verbraucherverhalten
3,560
Advertising effects
3,529
E-commerce
3,475
Schätzung
3,385
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Undetermined
4,419
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1,425
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Article
7,291
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1,524
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3
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6,839
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427
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273
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Graue Literatur
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Arbeitspapier
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Collection of articles of several authors
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74
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Fallstudie
25
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19
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15
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14
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14
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12
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9
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8,313
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504
French
2
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Han, Heesup
40
Hollebeek, Linda D.
32
Mattila, Anna S.
28
Verhoef, Peter C.
26
Kumar, V.
24
Huber, Frank
22
Loureiro, Sandra Maria Correia
22
Klaus, Philipp
19
Prentice, Catherine
19
Bang, Nguyen
18
Rather, Raouf Ahmad
18
Usman, Osly
17
Ahn, Jiseon
16
Gustafsson, Anders
16
Herrmann, Andreas
16
Gil Saura, Irene
15
Grewal, Dhruv
15
Khan, Imran
15
Lemon, Katherine N.
15
Mittal, Vikas
15
Schramm-Klein, Hanna
15
So, Kevin Kam Fung
15
Swoboda, Bernhard
15
Wangenheim, Florian von
15
Wong, IpKin Anthony
15
Balaji, M. S.
14
Foscht, Thomas
14
Hyun, Sunghyup Sean
14
Japutra, Arnold
14
Quach, Sara
14
Sesé, F. Javier
14
Das, Gopal
13
Evanschitzky, Heiner
13
McDonald, Heath
13
Rahman, Zillur
13
Sreejesh, S.
13
Tanford, Sarah
13
Veloutsou, Cleopatra
13
Aksoy, Lerzan
12
Bauer, Hans H.
12
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American Marketing Association
8
Springer Fachmedien Wiesbaden
8
IGI Global
3
Völkerbund / Sub-Committee of Experts for the Unification of Customs Tariff Nomenclature
3
De Gruyter Oldenbourg
2
Friedrich-Schiller-Universität Jena
2
Springer-Verlag GmbH
2
A. C. Nielsen Company <Chicago-Schaumburg, Ill.>
1
A. C. Nielsen Company <Northbrook, Ill.>
1
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
Bertelsmann Stiftung
1
Customs Co-operation Council
1
Deutschland / Bundeswehr / Universität Hamburg
1
Edward Elgar Publishing
1
European Marketing Academy
1
Fraunhofer-Informationszentrum Raum und Bau
1
Gesellschaft für Ökologische Kommunikation mbH
1
GfK Nürnberg, Gesellschaft für Konsum-, Markt- und Absatzforschung
1
Graduate School of Business Administration
1
Haufe-Lexware GmbH & Co. KG
1
INSEAD
1
Institut für Markt- und Distributionsforschung <Köln>
1
Intergovernmental Maritime Consultative Organization
1
Kanada / Department of Industry, Trade and Commerce
1
Landesanstalt für Medien Nordrhein-Westfalen
1
Leipziger Universitätsverlag GmbH
1
Logos Verlag Berlin
1
Manz'sche Verlags- und Universitätsbuchhandlung
1
MultiPart Garantie AG
1
MultiPart Garantie AG <Ringsheim>
1
NetLibrary, Inc
1
Nomos Verlagsgesellschaft
1
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
1
Society for Consumer Psychology.
1
Summer Educators' Conference <2013, Boston, Mass.>
1
Summer Educators' Conference <2014, San Francisco, Calif.>
1
Technische Universität Dresden
1
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Published in...
All
Journal of retailing and consumer services
461
Journal of business research : JBR
360
International journal of hospitality management
164
The journal of services marketing
116
The journal of product & brand management
97
Journal of the Academy of Marketing Science
77
The journal of brand management : an international journal
77
Cogent business & management
75
Psychology & marketing
75
Journal of hospitality marketing & management
73
Asia Pacific journal of marketing and logistics
68
International journal of contemporary hospitality management
68
Journal of travel and tourism marketing
68
Journal of retailing
66
Journal of strategic marketing
65
The service industries journal
65
Industrial marketing management : the international journal for industrial and high-tech firms
60
Journal of service management
56
The international review of retail, distribution and consumer research
54
Journal of marketing
52
Marketing intelligence & planning
52
European journal of marketing : EJM
50
International journal of retail & distribution management
49
Journal of service research : JSR
49
Services marketing quarterly
49
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
48
Tourism management : research, policies, practice
48
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
47
SpringerLink / Bücher
45
International journal of internet marketing and advertising : IJIMA
44
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
42
International journal of retail and distribution management
42
The international journal of bank marketing : IJBM
41
Service business
40
International journal of electronic marketing and retailing : IJEMR
38
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
36
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
36
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
36
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
35
International journal of consumer studies
32
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ECONIS (ZBW)
8,816
BASE
1
USB Cologne (EcoSocSci)
1
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1
Sustainable development and the consumer : exploring the role of carbon labelling in retail supply chains
Hornibrook, Sue
;
May, Claire
;
Fearne, Andrew P.
- In:
Business strategy and the environment
24
(
2015
)
4
,
pp. 266-276
Persistent link: https://www.econbiz.de/10011343624
Saved in:
2
Brand image and customers' willingness to pay a price premium for food brands
Anselmsson, Johan
;
Bondesson, Niklas Vestman
;
Johansson, Ulf
- In:
The journal of product & brand management
23
(
2014
)
2
,
pp. 90-102
Persistent link: https://www.econbiz.de/10010384250
Saved in:
3
Information customization and food choice
Balcombe, Kelvin G.
;
Fraser, Iain M.
;
Lowe, Ben
; …
- In:
American journal of agricultural economics
98
(
2016
)
1
,
pp. 54-73
Persistent link: https://www.econbiz.de/10011580334
Saved in:
4
Willingness to pay more for green products : the interplay of consumer characteristics and customer participation
Wei, Shuqin
;
Ang, Tyson
;
Jancenelle, Vivien E.
- In:
Journal of retailing and consumer services
45
(
2018
),
pp. 230-238
Persistent link: https://www.econbiz.de/10011930014
Saved in:
5
The new approach to developing store brand strategy : a case from China
Song, Wei
;
Schein, David D.
;
Collins, Roger
- In:
International journal of business environment : IJBE
8
(
2016
)
4
,
pp. 324-343
Persistent link: https://www.econbiz.de/10011663949
Saved in:
6
Consumer identification with store brands : differences between consumers according to their brand loyalty
Rubio Benito, Natalia
;
Villaseñor, Nieves
;
Oubiña, Javier
- In:
Business research quarterly : BRQ
18
(
2015
)
2
,
pp. 111-126
Persistent link: https://www.econbiz.de/10010533280
Saved in:
7
Blinded or branded? : effect of brand cues on customer evaluation of store brands versus national brands in an emerging market
Rashmi
;
Dangi, Hamendra Kumar
- In:
International journal of Indian culture and business …
16
(
2018
)
2
,
pp. 170-205
Persistent link: https://www.econbiz.de/10011933473
Saved in:
8
The impact of private labels on consumer store loyalty : an integrative perspective
Vale, Rita Coelho do
;
Matos, Pedro Verga
;
Caiado, Jorge
- In:
Journal of retailing and consumer services
28
(
2016
),
pp. 179-188
Persistent link: https://www.econbiz.de/10011434154
Saved in:
9
Offering value and capturing surplus : a strategy for private label sales in a new customer loyalty building scenario
Hoskins, Jake D.
- In:
Journal of retailing and consumer services
28
(
2016
),
pp. 274-280
Persistent link: https://www.econbiz.de/10011434182
Saved in:
10
Private label usage and store loyalty : the moderating impact of shopping value
İpek, İpek
;
Aşkın, Nilay
;
İter, Burcu
- In:
Journal of retailing and consumer services
31
(
2016
),
pp. 72-79
Persistent link: https://www.econbiz.de/10011528537
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