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~subject:"Relationship marketing"
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Relationship marketing
Anthropomorphism
103
Concept of man
88
Menschenbild
88
Consumer behaviour
77
Konsumentenverhalten
77
anthropomorphism
61
Artificial intelligence
33
Beziehungsmarketing
27
Brand image
27
Künstliche Intelligenz
27
Markenimage
27
Advertising effects
23
Werbewirkung
23
Robot
21
Roboter
21
Brand management
20
Markenführung
20
Emotion
17
Dienstleistungsqualität
16
Service quality
16
Customer service
15
artificial intelligence
13
Advertising
12
Customer satisfaction
12
Kundenservice
12
Kundenzufriedenheit
12
Werbung
12
Homo Oeconomicus
11
Homo economicus
11
Personality psychology
11
Persönlichkeitspsychologie
11
Behavioral economics
10
Brand
10
Markenartikel
10
Verhaltensökonomik
10
Nachhaltige Entwicklung
9
Service robots
9
Sustainable development
9
Cognition
8
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27
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Benlian, Alexander
2
Thaichon, Park
2
Adam, Martin
1
Aggarwal, Pankaj
1
Ahuvia, Aaron C.
1
Andonopoulos, Vicki
1
Anestis, Michael Chrissos
1
Assimakopoulos, Costas
1
Belanche, Daniel
1
Biggemann, Sergio
1
Bolton, Lisa E.
1
Casaló, Luis V.
1
Chang, Yaping
1
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1
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1
Delgado-Ballester, Elena
1
Dhiman, Neeraj
1
Fakhimi, Arezoo
1
Ferm, Lars-Erik Casper
1
Flavián Blanco, Carlos
1
Folkes, Valerie S.
1
Ford, John B.
1
Garry, Tony
1
Gheshlaghi, Mahnaz Haji
1
Gimpel, Henner
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Jamwal, Mohit
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Journal of business research : JBR
4
Electronic markets : EM ; the international journal of electronic commerce and business media
2
Journal of retailing and consumer services
2
Psychology & marketing
2
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Business & information systems engineering : BISE ; the international journal of Wirtschaftsinformatik
1
Developing digital marketing : relationship perspectives
1
Electronic commerce research
1
European journal of management and business economics : EJM&BE
1
European journal of marketing
1
International journal of hospitality management
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International review on public and non-profit marketing
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of internet commerce
1
Journal of marketing and consumer behaviour in emerging markets
1
Journal of service research
1
Marketing letters : a journal of research in marketing
1
Strong brands, strong relationships
1
The journal of brand management : an international journal
1
The service industries journal
1
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ECONIS (ZBW)
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1
You're so loveble :
anthropomorphism
and brand love
Rauschnabel, Philipp A.
;
Ahuvia, Aaron C.
- In:
The journal of brand management : an international journal
21
(
2014
)
5
,
pp. 372-395
Persistent link: https://www.econbiz.de/10010410667
Saved in:
2
Anthropomorphic information systems
Pfeuffer, Nicolas
;
Benlian, Alexander
;
Gimpel, Henner
; …
- In:
Business & information systems engineering : BISE ; the …
61
(
2019
)
4
,
pp. 523-533
Persistent link: https://www.econbiz.de/10012053046
Saved in:
3
Anthropomorphism
and augmented reality in the retail environment
Van Esch, Patrick
;
Griffith, Denni Arli
;
Gheshlaghi, …
- In:
Journal of retailing and consumer services
49
(
2019
),
pp. 35-42
Persistent link: https://www.econbiz.de/10012025826
Saved in:
4
Humanizing brands : when brands seem to be like me, part of me, and in a relationship with me
MacInnis, Deborah J.
;
Folkes, Valerie S.
- In:
Journal of consumer psychology : JCP : the official …
27
(
2017
)
3
,
pp. 355-374
Persistent link: https://www.econbiz.de/10011739830
Saved in:
5
Should cookie monster adopt a healthy lifestyle or continue to indulge? : insights into brand icons
Merchant, Altaf
;
LaTour, Kathryn A.
;
Ford, John B.
; …
- In:
Psychology & marketing
35
(
2018
)
1
,
pp. 64-78
Persistent link: https://www.econbiz.de/10011970169
Saved in:
6
The influence of social media interactions on consumer-brand relationships : a three-country study of brand perceptions and marketing behaviors
Hudson, Simon
;
Huang, Li
;
Roth, Martin S.
;
Madden, …
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
1
,
pp. 27-41
Persistent link: https://www.econbiz.de/10011490803
Saved in:
7
Befriending Mr. Clean : the role of
anthropomorphism
in consumer-brand relationships
Wan, Jing
;
Aggarwal, Pankaj
- In:
Strong brands, strong relationships
,
(pp. 119-134)
.
2015
Persistent link: https://www.econbiz.de/10011313052
Saved in:
8
Enhancing value in customer journey by considering the (ad)option of artificial intelligence tools
Dhiman, Neeraj
;
Jamwal, Mohit
;
Kumar, Ajay
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014383075
Saved in:
9
The impact of
anthropomorphism
on customer satisfaction in chatbot commerce : an experimental study in the food sector
Klein, Katharina
;
Martinez, Luis F.
- In:
Electronic commerce research
23
(
2023
)
4
,
pp. 2789-2825
Persistent link: https://www.econbiz.de/10014418214
Saved in:
10
Online
anthropomorphism
and consumers' privacy concern : moderating roles of need for interaction and social exclusion
Xie, Yi
;
Chen, Ke
;
Guo, Xiaoling
- In:
Journal of retailing and consumer services
55
(
2020
),
pp. 1-16
Persistent link: https://www.econbiz.de/10012269049
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