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Marketing strategy: tool to increase customer satisfaction case study of Romanian company in furniture products

Isac, Nicoleta; Badshah, Waqar - In: Romanian economic and business review 14 (2019) 1, pp. 27-37

Persistent link: https://www.econbiz.de/10012167421

Consumer Behavior in Practice : Strategic Insights for the Modern Marketer

Chan, Eugene Y. - 2024

Introduction to this Text -- PART 1 -- Chapter 1: Consumer Decision Making Strategies -- PART 2 -- Chapter 2: Advertising -- Chapter 3: Pricing -- Chapter 4: Brand Loyalty -- Chapter 5: Emotional Marketing -- PART 3 -- Chapter 6: Luxury Consumer Behavior -- Chapter 7: Digital Consumer Behavior...

Persistent link: https://www.econbiz.de/10014478777

Marketing information systems

Mayros, Van; Werner, Michael - 1982

Persistent link: https://www.econbiz.de/10000053088

Kundenpotentialanalyse im Kundenstamm von Unternehmen

Schulz, Bernhard - 1995

Persistent link: https://www.econbiz.de/10000914655

Marktorientierte Unternehmensführung im Wandel : Retrospektive und Perspektiven des Marketing

Meffert, Heribert (ed.) - 1999

Persistent link: https://www.econbiz.de/10001401240

Combining qualitative design-based methods and quantitative consumer research methods to improve customer experience in small service businesses : an example from the health club i...

Veen, Gerrita van der; Lugt, Remko van der; Lille, … - In: International journal of technology marketing : IJTMkt 10 (2015) 3, pp. 266-286

Persistent link: https://www.econbiz.de/10011478341

The emergence of social media as a contemporary marketing practice

Solomon, T.; Peter, R. - In: Analyzing the strategic role of social networking in …, (pp. 314-333). 2017

Persistent link: https://www.econbiz.de/10011531135

A scale for measuring effort towards marketing intelligence in service sector

Negi, Digamber Singh - In: GITAM journal of management : a quarterly publication … 17 (2019) 1, pp. 64-76

Persistent link: https://www.econbiz.de/10012139128

Consumer dynamics and marketing strategies in the globalized economic era : perspectives & challenges ; international conference in marketing on (29-30 October, 2013) ; conference...

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Dual orientation research: collision or collusion? : the interaction of a return-on-marketing orientation and a relationship marketing orientation

Weber, Verena - 2019

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