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~subject:"Relationship marketing"
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Relationship marketing
Konsumentenverhalten
79,072
Consumer behaviour
78,639
Theorie
10,057
Theory
9,878
Beziehungsmarketing
8,730
Markenführung
7,376
Brand management
7,373
Markenimage
6,533
Brand image
6,509
Lebensmittel
5,788
Food
5,646
Online-Handel
5,419
USA
5,418
Online retailing
5,406
Kundenzufriedenheit
5,362
Customer satisfaction
5,360
United States
5,187
Recycling
4,804
Deutschland
4,737
Social Web
4,569
Social web
4,567
Kreislaufwirtschaft
4,489
Online-Marketing
4,340
Internet marketing
4,316
Germany
4,292
Dienstleistungsqualität
4,259
Service quality
4,256
Brand
4,239
Markenartikel
4,237
Einzelhandel
4,142
Retail trade
4,058
Food consumption
3,724
Lebensmittelkonsum
3,667
Werbewirkung
3,570
Verbraucherverhalten
3,564
Electronic Commerce
3,535
Advertising effects
3,532
E-commerce
3,423
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3,369
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Han, Heesup
40
Hollebeek, Linda D.
32
Mattila, Anna S.
28
Verhoef, Peter C.
26
Kumar, V.
24
Loureiro, Sandra Maria Correia
22
Huber, Frank
21
Klaus, Philipp
19
Prentice, Catherine
19
Bang, Nguyen
18
Rather, Raouf Ahmad
18
Usman, Osly
17
Ahn, Jiseon
16
Gil Saura, Irene
15
Grewal, Dhruv
15
Herrmann, Andreas
15
Khan, Imran
15
Lemon, Katherine N.
15
Mittal, Vikas
15
Schramm-Klein, Hanna
15
So, Kevin Kam Fung
15
Swoboda, Bernhard
15
Wangenheim, Florian von
15
Wong, IpKin Anthony
15
Balaji, M. S.
14
Foscht, Thomas
14
Gustafsson, Anders
14
Hyun, Sunghyup Sean
14
Japutra, Arnold
14
Quach, Sara
14
Sesé, F. Javier
14
Das, Gopal
13
Evanschitzky, Heiner
13
McDonald, Heath
13
Rahman, Zillur
13
Sreejesh, S.
13
Tanford, Sarah
13
Veloutsou, Cleopatra
13
Aksoy, Lerzan
12
Bilgihan, Anil
12
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American Marketing Association
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Springer Fachmedien Wiesbaden
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IGI Global
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3
De Gruyter Oldenbourg
2
Friedrich-Schiller-Universität Jena
2
Springer-Verlag GmbH
2
A. C. Nielsen Company <Chicago-Schaumburg, Ill.>
1
A. C. Nielsen Company <Northbrook, Ill.>
1
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
Bertelsmann Stiftung
1
Customs Co-operation Council
1
Deutschland / Bundeswehr / Universität Hamburg
1
Edward Elgar Publishing
1
European Marketing Academy
1
Fraunhofer-Informationszentrum Raum und Bau
1
Gesellschaft für Ökologische Kommunikation mbH
1
GfK Nürnberg, Gesellschaft für Konsum-, Markt- und Absatzforschung
1
Graduate School of Business Administration
1
Haufe-Lexware GmbH & Co. KG
1
INSEAD
1
Institut für Markt- und Distributionsforschung <Köln>
1
Intergovernmental Maritime Consultative Organization
1
Kanada / Department of Industry, Trade and Commerce
1
Landesanstalt für Medien Nordrhein-Westfalen
1
Leipziger Universitätsverlag GmbH
1
Logos Verlag Berlin
1
Manz'sche Verlags- und Universitätsbuchhandlung
1
MultiPart Garantie AG
1
MultiPart Garantie AG <Ringsheim>
1
NetLibrary, Inc
1
Nomos Verlagsgesellschaft
1
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
1
Society for Consumer Psychology.
1
Summer Educators' Conference <2013, Boston, Mass.>
1
Summer Educators' Conference <2014, San Francisco, Calif.>
1
Technische Universität Dresden
1
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Published in...
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Journal of retailing and consumer services
459
Journal of business research : JBR
358
International journal of hospitality management
165
The journal of services marketing
116
The journal of product & brand management
97
The journal of brand management : an international journal
77
Journal of the Academy of Marketing Science
76
Psychology & marketing
75
Cogent business & management
74
Journal of hospitality marketing & management
73
Asia Pacific journal of marketing and logistics
68
International journal of contemporary hospitality management
68
Journal of travel and tourism marketing
68
Journal of retailing
66
Journal of strategic marketing
65
The service industries journal
64
Industrial marketing management : the international journal for industrial and high-tech firms
59
Journal of service management
55
The international review of retail, distribution and consumer research
54
Journal of marketing
51
Marketing intelligence & planning
51
European journal of marketing : EJM
50
Journal of service research : JSR
49
Services marketing quarterly
49
International journal of retail & distribution management
48
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
48
Tourism management : research, policies, practice
47
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
46
International journal of internet marketing and advertising : IJIMA
44
SpringerLink / Bücher
44
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
42
International journal of retail and distribution management
42
The international journal of bank marketing : IJBM
41
Service business
40
International journal of electronic marketing and retailing : IJEMR
38
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
36
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
36
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
36
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
35
International journal of consumer studies
32
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ECONIS (ZBW)
8,716
BASE
1
USB Cologne (EcoSocSci)
1
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1
Examining consumer
food
waste through grocery retailers' customer data : segments and practical implications
Närvänen, Elina
;
Mesiranta, Nina
;
Saarijärvi, Hannu
; …
- In:
International journal of consumer studies
47
(
2023
)
4
,
pp. 1273-1290
Persistent link: https://www.econbiz.de/10014325939
Saved in:
2
Packaging
-free products : a lever of proximity and loyalty between consumers and grocery stores
Louis, Didier
;
Lombart, Cindy
;
Durif, Fabien
- In:
Journal of retailing and consumer services
60
(
2021
),
pp. 1-17
Persistent link: https://www.econbiz.de/10012502729
Saved in:
3
Mass customization in
food
services
Hwang, Jaewon
;
Kim, Young
;
Lee, Yong-Ki
- In:
International journal of hospitality management
93
(
2021
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012436022
Saved in:
4
Understanding
food
truck customers : selection attributes and customer segmentation
Choi, Hayeon
;
Choi, Eun-Kyong
;
Yoon, Borham
;
Joung, Hyun-Woo
- In:
International journal of hospitality management
90
(
2020
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012300794
Saved in:
5
Ghee with glee : a study of how consumers evaluate product
packaging
Chavadi, Chandan Andanesh
;
Vishwanatha, M. R.
;
Mubeen, …
- In:
Metamorphosis : a journal of management research
17
(
2018
)
2
,
pp. 100-110
Persistent link: https://www.econbiz.de/10012041874
Saved in:
6
Customer perceptions of the value of new
packaging
technologies
Hakola, Jenni
- In:
The journal of business & industrial marketing
28
(
2013
)
8
,
pp. 649-659
Persistent link: https://www.econbiz.de/10010222166
Saved in:
7
A study of colour preferences on
packaging
considering customers' connotations : insights from Iranian Saffron
Serajzahedi, Armita
;
Mosaddad, Seyed Hashem
; …
- In:
Marketing, creativity and experiential design
,
(pp. 57-72)
.
2021
Persistent link: https://www.econbiz.de/10012821019
Saved in:
8
Customer preferences for staycation package attributes
Qiu, Richard T. R.
;
King, Brian
;
Tang, Mei Fung Candy
; …
- In:
International journal of contemporary hospitality management
36
(
2024
)
4
,
pp. 1327-1352
Persistent link: https://www.econbiz.de/10014483843
Saved in:
9
The impct of eco-fashion strategies on male shoppers' perceptions of brand image and loyalty
Ryding, Daniella
;
Navrozidou, Anna
;
Carey, Robin
- In:
International journal of business and globalisation : IJBG
13
(
2014
)
2
,
pp. 173-196
Persistent link: https://www.econbiz.de/10011334273
Saved in:
10
Food
in retailers' commercial offer : possibilities of building relationships with consumers
Kucharska, Barbara
- In:
Olsztyn economic journal
14
(
2019
)
3
,
pp. 313-324
Persistent link: https://www.econbiz.de/10012221505
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