//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Relationship marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
The role of marketing and prod...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Relationship marketing
Beziehungsmarketing
45
Einzelhandel
35
Retail trade
35
Consumer behaviour
33
Konsumentenverhalten
33
Customer satisfaction
28
Kundenzufriedenheit
27
Spain
25
Spanien
23
Brand image
20
Markenimage
19
Service quality
18
Dienstleistungsqualität
17
Brand management
15
Lieferantenmanagement
15
Markenführung
15
Supplier relationship management
15
Hotel industry
14
Hotellerie
14
Information technology
14
Innovation
14
Informationstechnik
13
Satisfaction
11
E-commerce
10
Electronic Commerce
10
Brand equity
9
Customer value
9
Kundenwert
9
Loyalty
9
Online retailing
9
Online-Handel
9
Betriebliche Wertschöpfung
8
Confidence
8
Retailing
8
Value creation
8
Vertrauen
8
Croatia
7
Distribution channel
7
Internet marketing
7
more ...
less ...
Online availability
All
Undetermined
24
Free
2
Type of publication
All
Article
45
Type of publication (narrower categories)
All
Article in journal
43
Aufsatz in Zeitschrift
43
Aufsatz im Buch
2
Book section
2
Conference paper
1
Konferenzbeitrag
1
Language
All
English
45
Author
All
Gil Saura, Irene
37
Frasquet Deltoro, Marta
8
Šerić, Maja
8
Berenguer Contrí, Gloria
7
Ruiz-Molina, María-Eugenia
7
Moliner-Velázquez, Beatriz
6
Mollá Descals, Alejandro
6
Gallarza, Martina G.
5
Fuentes-Blasco, Maria
3
Fuentes-Blasco, María
3
Ruiz-Molina, Maria Eugenia
3
Ruiz-Molina, Maria-Eugenia
3
Ruiz-Molina, María Eugenia
3
Servera-Francés, David
3
Arteaga, Francisco
2
Del Chiappa, Giacomo
2
Holbrook, Morris B.
2
Ieva, Marco
2
Miquel-Romero, Maria-Jose
2
Ruiz Molina, Maria Eugenia
2
Ruiz Molina, María Eugenia
2
Servera Francés, David
2
Bordian, Mariia
1
Cervera, Amparo
1
Corraliza-Zapata, Amparo
1
Fuentes Blasco, Maria
1
Gallarza-Granizo, Martina G.
1
Gil, Irene
1
Gil, Roberto
1
Juma-Michilena, Israel
1
Michel, Geraldine
1
Michel, Géraldine
1
Mikulić, Josip
1
Miquel, Maria-José
1
Moise, Mihaela Simona
1
Moliner Valázquez, Beatriz
1
Moliner Velázquez, Beatriz
1
Moliner-Velazquez, Beatriz
1
Moreno, Francisco Arteaga
1
Peña-García, Nathalie
1
more ...
less ...
Published in...
All
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
4
Journal of retailing and consumer services
4
The international review of retail, distribution and consumer research
4
The journal of brand management : an international journal
4
International journal of retail & distribution management
3
International journal of hospitality management
2
Journal of hospitality marketing & management
2
Journal of vacation marketing : an international journal
2
Management decision : MD
2
The journal of services marketing
2
The service industries journal
2
Big data and innovation in tourism, travel, and hospitality : managerial approaches, techniques, and applications
1
European retail research
1
International journal of retail and distribution management
1
Journal of electronic commerce research : JECR
1
Journal of industrial and business economics
1
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
1
Journal of service management
1
Journal of service theory and practice : JSTP
1
Service business
1
Strategic marketing in tourism services
1
The journal of business & industrial marketing
1
The journal of product & brand management
1
Tourism economics : the business and finance of tourism and recreation
1
Tourism review : the official journal of the AIEST
1
more ...
less ...
Source
All
ECONIS (ZBW)
45
Showing
1
-
10
of
45
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The impact of IT and customer orientation on building trust and commitment in the supply chain
Frasquet Deltoro, Marta
;
Cervera, Amparo
;
Gil, Irene
- In:
The international review of retail, distribution and …
18
(
2008
)
3
,
pp. 343-359
Persistent link: https://www.econbiz.de/10003757777
Saved in:
2
The role of the brand in driving online loyalty for multichannel retailers
Frasquet Deltoro, Marta
;
Ruiz-Molina, María-Eugenia
; …
- In:
The international review of retail, distribution and …
25
(
2015
)
5
,
pp. 490-502
Persistent link: https://www.econbiz.de/10011534118
Saved in:
3
Omnichannel retailer brand experience : conceptualisation and proposal of a comprehensive scale
Frasquet Deltoro, Marta
;
Mollá Descals, Alejandro
; …
- In:
The journal of brand management : an international journal
28
(
2021
)
4
,
pp. 388-401
Persistent link: https://www.econbiz.de/10012550324
Saved in:
4
Competitive (versus loyal) showrooming : an application of the push-pull-mooring framework
Frasquet Deltoro, Marta
;
Miquel-Romero, Maria-Jose
- In:
Journal of retailing and consumer services
62
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012648927
Saved in:
5
Do channel integration efforts pay-off in terms of online and offline customer loyalty?
Frasquet Deltoro, Marta
;
Miquel, Maria-José
- In:
International journal of retail & distribution management
45
(
2017
)
7/8
,
pp. 859-873
Persistent link: https://www.econbiz.de/10011775727
Saved in:
6
Understanding loyalty in multichannel retailing : the role of brand trust and brand attachment
Frasquet Deltoro, Marta
;
Mollá Descals, Alejandro
; …
- In:
International journal of retail & distribution management
45
(
2017
)
6
,
pp. 608-625
Persistent link: https://www.econbiz.de/10011747850
Saved in:
7
Understanding complaint channel usage in multichannel retailing
Frasquet Deltoro, Marta
;
Ieva, Marco
;
Ziliani, Cristina
- In:
Journal of retailing and consumer services
47
(
2019
),
pp. 94-103
Persistent link: https://www.econbiz.de/10011995526
Saved in:
8
Customer inspiration in retailing : the role of perceived novelty and customer loyalty across offline and online channels
Frasquet Deltoro, Marta
;
Ieva, Marco
;
Mollá Descals, …
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014460825
Saved in:
9
Logistics service quality and technology investment in retailing
Gil Saura, Irene
;
Ruiz-Molina, María-Eugenia
- In:
European retail research
23
(
2009
)
1
,
pp. 69-82
Persistent link: https://www.econbiz.de/10003832164
Saved in:
10
Logistic service quality and technology : a comparison between supplier-retailer and retailer-consumer relationships
Gil Saura, Irene
;
Ruiz Molina, Maria Eugenia
;
Servera …
- In:
The international review of retail, distribution and …
18
(
2008
)
5
,
pp. 495-510
Persistent link: https://www.econbiz.de/10003806239
Saved in:
1
2
3
4
5
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->