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~subject:"Relationship marketing"
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Relationship marketing
Beziehungsmarketing
26
Dienstleistungsmarketing
24
Services marketing
24
Marketing theory
19
Marketingtheorie
19
Marketing
18
Betriebliche Wertschöpfung
17
Value creation
17
Dienstleistung
16
Lieferantenmanagement
16
Marketingmanagement
16
Supplier relationship management
16
Dienstleistungsgewerbe
15
Marketing management
15
Absatz
13
Dienstleistungssektor
10
Services
10
Customer integration
8
Kundenintegration
8
Service-Dominant Logic
8
Service-dominant logic
8
Consumer behaviour
7
Customer value
7
Konsumentenverhalten
7
Kundenwert
7
Dienstleistungsqualität
6
Management
6
Service industry
6
Service quality
6
Theorie
6
Theory
6
Beziehungsmanagement
5
Dienstleistungsbetrieb
5
Dienstleistungsmanagement
5
Kundenmanagement
5
Schweden
5
Service logic
5
Service management
5
Communication
4
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English
26
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Grönroos, Christian
26
Finne, Åke
4
Viio, Paul
2
Anker, Thomas Boysen
1
Ballantyne, David
1
Davey, Janet
1
FitzPatrick, Mary
1
Gummerus, Johanna
1
Kuusela, Hannu
1
Leroi-Werelds, Sara
1
Moutinho, Luiz
1
Ravald, Annika
1
Saarijärvi, Hannu
1
Sheth, Jagdish N.
1
Sparks, Leigh
1
Streukens, Sandra
1
Van Vaerenbergh, Yves
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Varey, Richard J.
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Svenska Handelshögskolan <Helsinki>
1
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Meddelanden från Svenska Handelshögskolan
4
The journal of services marketing
3
European journal of marketing : EJM
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
A reader in marketing communications
1
Corporate brand and corporate reputation
1
Handbook of relationship marketing
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of historical research in marketing
1
Journal of marketing communications
1
Journal of service management
1
Legends in marketing
1
Major theoretical debates and contemporary issues in marketing theory
1
Managing service quality : MSQ ; an international journal
1
The Routledge handbook of service research insights and ideas
1
The SAGE handbook of marketing theory
1
The evolution of integrated marketing communications : the customer-driven marketplace
1
The journal of business & industrial marketing
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ECONIS (ZBW)
26
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21
Towards a dynamic communication model : a useful tool in relationship communication
Finne, Åke
(
contributor
);
Grönroos, Christian
(
contributor
)
-
2006
Persistent link: https://www.econbiz.de/10003301182
Saved in:
22
Communication-in-use : customer-integrated marketing communication
Finne, Åke
;
Grönroos, Christian
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 445-463
Persistent link: https://www.econbiz.de/10011698204
Saved in:
23
Relationship marketing : the Nordic school perspective
Grönroos, Christian
- In:
Handbook of relationship marketing
,
(pp. 95-117)
.
2000
Persistent link: https://www.econbiz.de/10001559307
Saved in:
24
Marketing as promise management : regaining customer management for marketing
Grönroos, Christian
- In:
The journal of business & industrial marketing
24
(
2009
)
5/6
,
pp. 351-359
Persistent link: https://www.econbiz.de/10009524513
Saved in:
25
Quo vadis, marketing? Toward a relationship marketing paradigm
Grönroos, Christian
- In:
A reader in marketing communications
,
(pp. 217-231)
.
2005
Persistent link: https://www.econbiz.de/10003292733
Saved in:
26
From marketing mix to relationship marketing : towards a paradigm shift in marketing
Grönroos, Christian
-
2008
Persistent link: https://www.econbiz.de/10003610650
Saved in:
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