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Obese customers' fitness goal disclosure on social media : exploring weight-loss image sharing on emotions and healthy lifestyle aspirations
Singh, Gurmeet; Sharma, Shavneet - In: European journal of marketing 56 (2022) 11, pp. 3138-3167
Persistent link: https://www.econbiz.de/10013457415
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Keep fighting or give up? : an investigation of consumer regret over repetitive failures in weight loss services
Liu, Yi-Fen; Ling, I-Ling - In: The journal of services marketing 36 (2022) 1, pp. 29-43
Persistent link: https://www.econbiz.de/10012798380
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Insights into Vodka consumer attitude and purchasing behaviors
Prentice, Catherine; Handsjuk, Nikolai - In: Journal of retailing and consumer services 32 (2016), pp. 7-14
Persistent link: https://www.econbiz.de/10011556583
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The Role of Communication and Loyalty Marketing, Impacting Alcohol Consumption in India
Sukumaran, Abhilash - 2012
In this research I have chosen to identify the impact of communication and loyalty marketing in the Indian liquor industry. As in the Indian market, no direct advertisements are allowed, companies use surrogate ads and promotional events to lure and retain their customers. During this research I...
Persistent link: https://www.econbiz.de/10014165861
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Have you switched to a low-carbon diet? : the ultimate value of low-carbon consumerism
Lin, Yu-Ling; Lin, Hong-Wen - In: Administrative Sciences : open access journal 4 (2014) 2, pp. 105-119
Since the 1990s many governments around the world have been encouraging their people to participate in green or low carbon living. With the background of rising consumer awareness in environmental protection, green consumption, and green marketing are receiving growing attention from consumers...
Persistent link: https://www.econbiz.de/10012014963
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Healthy foods, healthy sales? : cross-category effects of a loyalty program promoting sales of fruit and vegetables
Panzone, Luca A.; Tocco, Barbara; Brečić, Ružica; … - In: Journal of retailing 100 (2024) 1, pp. 85-103
Persistent link: https://www.econbiz.de/10014527095
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Mediating role of perceived health risk on customer experience and customer satisfaction : evidence from the airline industry in India during COVID-19
Sharma, Devika Rani; Girija, Smitha; Merugu, Pratima - In: International journal of global business and … 17 (2022), pp. 31-45
Persistent link: https://www.econbiz.de/10013461394
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Gaining loyalty towards mobile food purchasing service : a lesson from the COVID-19 pandemic
Suhartanto, Dwi; Dean, David; Mohd Suki, Norazah; … - In: International journal of technology marketing : IJTMkt 17 (2023) 4, pp. 363-377
Persistent link: https://www.econbiz.de/10014428107
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Conveniently healthy: the impact of health endorsements on brand trust, brand loyalty and brand equity in fast moving consumer goods convenience versus shopping goods
Botha, Elsamari; Creaven, Georgina; Mandy, Jenna - In: South African journal of business management 51 (2020) 1, pp. 1-9
Purpose: While millions of dollars is spent yearly on health endorsements, and its associated research, findings in … design was used to investigate the effect of health endorsements on FMCG brand loyalty, brand trust and brand equity of both … convenience and shopping goods for 160 shoppers. Findings/results: The study found that when looking at the impact of health …
Persistent link: https://www.econbiz.de/10012589393
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Nature based solutions and customer retention strategy : eliciting customer well-being experiences and self-rated mental health
Han, Heesup; Yu, Jongsik; Hyun, Sunghyup Sean - In: International journal of hospitality management 86 (2020), pp. 1-10
Persistent link: https://www.econbiz.de/10012241471